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Crowdsourcing is a way of obtaining data from a large group of people. It usually involves people submitting their data over the internet to a collection point via social media, an online form, a mobile app, or a shared drive. Sometimes, this data might be opinions about a specific aspect of a product or service. At other times, it might be more practical information. Examples include traffic apps that use information from users to constantly improve the app's usefulness. Users can report traffic incidents or closed highways to make the app more accurate.

What Small and Midsize Businesses Need to Know About Crowdsourcing

SMBs can use crowdsourcing to access and leverage a free data source—regular users of their products or services. They can get user feedback or practical data for free, but it should be noted that the data is only as accurate as what users choose to enter.