BrandMaker

BrandMaker

by BrandMaker

Who Uses BrandMaker?

We help enterprise marketing leaders get on top of the five key elements of their marketing operations - their budgets, campaign planning, content development, brand management, and performance report

What Is BrandMaker?

We help enterprise marketing leaders get on top of the five key elements of their marketing operations - their budgets, campaign planning, content development, brand management, and performance reporting. In working with enterprise leaders for more than a decade, BrandMaker has increased their effectiveness in each operational area, giving them the ability to see and respond to market changes with unprecedented agility. That s why Forrester named us as a leader in Marketing Resource Management.

BrandMaker Details

BrandMaker

http://www.brandmaker.com

Founded 1999

BrandMaker Pricing Overview

BrandMaker does not have a free version and does not offer a free trial.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Documentation

Support

Business Hours

Online

BrandMaker Features

Brand Management Software
Artwork Management
Campaign Management
Change Management
Fulfillment Distribution
Project Management
Workflow Management
Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management
Audience Targeting
Brand Management
Campaign Management
Categorisation/Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Asset Categorisation
Asset Library
Asset Sharing
Customisable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search/Filter
Version Control
Workflow Management
Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning
Budgeting/Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Management
Roadmapping
Spend Management

BrandMaker Reviews

Showing 5 of 10 reviews

Overall
4.6/5
Ease of Use
4.2/5
Customer Service
4.8/5
Features
4.4/5
Value for Money
4.5/5
Aj B.
CEO
Marketing & Advertising, 13-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 14/08/2017

"We use BrandMaker for managing assets, planning activities, and lead gen for our clients."

Comments: Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

Pros: We wouldn't be able to perform our job without BrandMaker. It has become an essential platform for managing brand assets like company brochures, media, stock images, etc. Plus, we maintain entire marketing calendars in BrandMaker so that everyone knows what's happening and when. Using BrandMaker is so much better than DropBox or email... sales teams have access to what they need as well, and no one uses out of date content. The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace. We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content. We are an agency and use the tool on behalf of our clients who also seem to really find it invaluable.

  • Reviewer Source 
  • Reviewed on 14/08/2017
Stefan G.
BRAND CONSULTANT
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 24/08/2017

"Powerful suite to create one-stop-shop solutions for brand-management & marketing ... "

Pros: Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Cons: Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

  • Reviewer Source 
  • Reviewed on 24/08/2017
Marion M.
Global Brand Assistant
Used the Software for: 6-12 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 25/10/2017

"Good experience, sometimes the platform is not intuitive enough"

Pros: Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.

Cons: Non-flexibility. If you type a key word with a mistake in the spelling, if you choose to filter your search but then type in a key word, it erases your first filter... It creates confusion and makes searches harder. Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. I always have to check to ensure my uploads are done to be sure. Finally, the scroll down option is strange because you can only see one row at a time and the assets do not even appear entirely: I would like to be able to scroll down seeing at least two rows.

  • Reviewer Source 
  • Reviewed on 25/10/2017
Sebastian M.
Communication & Branding
Machinery, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2/01/2018

"Broad solution, flexible to configure and adapt to our specific needs."

Pros: Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing. A next step in 2018 will be to expand our scope to further interesting MRM functionality BrandMaker offers such as integration with Salesforce (CRM) and unleashing the full power of marketing performance measurement.

Cons: As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system. BrandMaker offered comprehensive training and consulting services to ensure fast and sustainable user adoption.

  • Reviewer Source 
  • Reviewed on 2/01/2018
Catherine J.
Manager
Hospitality, 10,001+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 4/12/2018

"Web to Print andJobs Module Review"

Comments: BrandMaker solutions have saved us loads of money vs previous systems we left to launch BrandMaker -- Plus the adoption of the new BM solutions has tripled our older solutions. the net effect is more of our associates creating more pieces that are on-brand and more effective in closing the sale.

Pros: BrandMaker solutions are German Engineering at it's finest. Well built with forward thinking innovation and always improving on the capabilities even before you ask for the new feature to be added.

Cons: Some times the word choice in the navigation can be a bit clunky. The capabilities of the system are amazing, just think the navigation of these features could be more intuitive - designer friendly

  • Reviewer Source 
  • Reviewed on 4/12/2018