Who Uses This Software?

Large enterprise marketing teams.

Average Ratings

10 reviews
  • Overall 4.6 / 5
  • Ease of Use 4.2 / 5
  • Customer Service 4.8 / 5
  • Features 4.4 / 5
  • Value for Money 4.5 / 5

Product Details

  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • BrandMaker
  • http://www.brandmaker.com
  • Founded 1999

About BrandMaker

BrandMaker supports its clients to transform and grow their businesses with leading-edge Marketing Resource Management technology that is combined with a field-proven implementation approach. Our solutions help enterprise marketing teams by optimizing their operations management and the delivery of customized marketing content that addresses the needs of customers throughout the customer journey.

BrandMaker Features

  • Approval Process Control
  • Artwork Management
  • Asset Management
  • Change Management
  • Fulfillment Distribution
  • Project Management
  • Campaign Management
  • Channel Analytics
  • Incentive Management
  • Inventory Control
  • Lead Management
  • Opportunity Management
  • Order Management
  • Partner Management
  • Product Management
  • Reseller Management
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Asset Categorisation
  • Asset Library
  • Asset Sharing
  • Customisable Branding
  • File Conversion
  • Metadata Management
  • Mobile App
  • Reporting/Analytics
  • Search/Filter
  • Version Control
  • Workflow Management
  • Activity Planning
  • Analytics / ROI Tracking
  • Approval Workflow
  • Brand Management
  • Budgeting & Forecasting
  • Content Management
  • Digital Asset Management
  • Expense Management
  • Marketing Calendar
  • Strategic Planning
  • Budgeting & Forecasting
  • Collaboration
  • Flowchart
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Predictive Analytics
  • Presentation Tools
  • Project Tracking
  • Spend Management

Suggested Products

BrandMaker Most Helpful Reviews

We use BrandMaker for managing assets, planning activities, and lead gen for our clients.

Reviewed on 14/08/2017
Aj B.
CEO
Marketing & Advertising, 13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

Pros: We wouldn't be able to perform our job without BrandMaker. It has become an essential platform for managing brand assets like company brochures, media, stock images, etc. Plus, we maintain entire marketing calendars in BrandMaker so that everyone knows what's happening and when. Using BrandMaker is so much better than DropBox or email... sales teams have access to what they need as well, and no one uses out of date content. The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace. We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content. We are an agency and use the tool on behalf of our clients who also seem to really find it invaluable.

Powerful suite to create one-stop-shop solutions for brand-management & marketing ...

Reviewed on 24/08/2017
Stefan G.
BRAND CONSULTANT
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Cons: Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

Broad solution, flexible to configure and adapt to our specific needs.

Reviewed on 2/01/2018
Sebastian M.
Communication & Branding
Machinery, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing. A next step in 2018 will be to expand our scope to further interesting MRM functionality BrandMaker offers such as integration with Salesforce (CRM) and unleashing the full power of marketing performance measurement.

Cons: As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system. BrandMaker offered comprehensive training and consulting services to ensure fast and sustainable user adoption.

Web to Print andJobs Module Review

Reviewed on 4/12/2018
Catherine J.
Manager
Hospitality, 10,001+ Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: BrandMaker solutions have saved us loads of money vs previous systems we left to launch BrandMaker -- Plus the adoption of the new BM solutions has tripled our older solutions. the net effect is more of our associates creating more pieces that are on-brand and more effective in closing the sale.

Pros: BrandMaker solutions are German Engineering at it's finest. Well built with forward thinking innovation and always improving on the capabilities even before you ask for the new feature to be added.

Cons: Some times the word choice in the navigation can be a bit clunky. The capabilities of the system are amazing, just think the navigation of these features could be more intuitive - designer friendly

Saves our marketing team time

Reviewed on 13/06/2018
Sharron B.
Account Director
Marketing & Advertising, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: After implementing the solution, we found that our marketing team could set up the most requested items from sales and allow them to update and change preapproved items as they wanted. We no longer had to spend days adjusting flyers and newsletters. They can now do it themselves. Our training went along quickly and all questions answered during training. If we have questions we email or call and we had our answers.

Cons: The search bar does not "think outside the box" you need to spell words correctly or it will not find them for you. Just understand its not "google" it will not ask you if you meant something.

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