---
description: Learn more about Shopify price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Shopify Pricing, Reviews & Features - Capterra New Zealand 2026
---

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# Shopify

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> Shopify is a commerce platform that helps businesses create online stores, sell across channels, and manage their operations.
> 
> Verdict: Rated **4.5/5** by 6693 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Shopify?

Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 6693 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Shopify
- **Location**: Ottawa, ON, Canada
- **Founded**: 2004

## Commercial Context

- **Starting Price**: US$29.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: BASIC SHOPIFY: $39 per month&#10;Online rate: 2.9% + 30¢&#10;In person rate: 2.6% + 10¢&#10;&#10; SHOPIFY: $105 per month&#10;Online rate: 2.7% + 30¢&#10;In person rate: 2.5% + 10¢&#10;&#10;ADVANCED SHOPIFY: $399 per month&#10;Online rate: 2.5% + 30¢&#10;In person rate: 2.4% + 10¢
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese
- **Available Countries**: Australia, Brazil, Canada, China, Czechia, Denmark, Finland, France, Germany, India, Italy, Mexico, Netherlands, North Korea, Norway, Poland, Portugal, South Korea, Spain, Sweden and 5 more

## Features

- CRM
- Catalog Management
- Data Security
- Discount Management
- Electronic Payments
- Email Marketing
- For Small Businesses
- Gift Card Management
- Inventory Management
- Mobile Access
- Multi-Channel Marketing
- Multiple Payment Options
- Order Management
- Payment Gateway Integration
- Payment Options
- Promotions Management
- Reporting/Analytics
- Returns Management
- SEO Management
- Sales Reports
- Shipping Management
- Shopping Cart
- Third-Party Integrations
- Website Management
- eCommerce Management

## Integrations (24 total)

- Birdeye
- Brevo
- Constant Contact
- Cyfe
- Extensiv Order Management
- Google Ads
- Google Analytics 360
- Instagram
- Kissmetrics
- Klaviyo
- Mad Mimi
- Mailchimp
- Meta for Business
- Oberlo
- PayPal

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [eCommerce Software](https://www.capterra.co.nz/directory/3/ecommerce/software)

## Related Categories

- [eCommerce Software](https://www.capterra.co.nz/directory/3/ecommerce/software)
- [Shopping Cart Software](https://www.capterra.co.nz/directory/30848/shopping-cart/software)
- [E-commerce Tools for Small Businesses](https://www.capterra.co.nz/directory/31259/small-business-ecommerce/software)
- [Payment Processing Software](https://www.capterra.co.nz/directory/30232/payment-processing/software)
- [Retail POS Systems](https://www.capterra.co.nz/directory/31656/retail-pos-system/software)

## Alternatives

1. [WooCommerce](https://www.capterra.co.nz/software/187800/woocommerce) — 4.5/5 (1042 reviews)
2. [Wix](https://www.capterra.co.nz/software/169007/wix) — 4.4/5 (10696 reviews)
3. [Squarespace](https://www.capterra.co.nz/software/143461/squarespace) — 4.5/5 (3402 reviews)
4. [NetSuite](https://www.capterra.co.nz/software/135757/netsuite) — 4.2/5 (2044 reviews)
5. [Odoo](https://www.capterra.co.nz/software/135618/odoo) — 4.2/5 (1310 reviews)

## Reviews

### "Wish I had switched from Wix years ago" — 5.0/5

> **Jonathan** | *14 May 2026* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Shopify feels purpose-built for eCommerce. After switching from Wix, the difference in overall performance, flexibility, and ecosystem became obvious very quickly. The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business. Customization options are excellent, and there is a large community and support network around the platform.
> 
> **Cons**: There can be a learning curve when first moving over, especially when dealing with themes, apps, and advanced customization. Costs can also increase as you add apps and additional features. Some functions that feel like they should be built-in sometimes require outside apps.
> 
> My experience has been extremely positive. I switched from Wix and immediately noticed improvements in site performance, overall usability, and the ability to grow a business. Shopify feels like a platform designed around serious eCommerce rather than trying to be a general website builder that also happens to sell products. The ecosystem is strong, the checkout process feels polished, and it gives businesses room to scale without feeling limited. The migration took effort, but looking back I wish I had switched sooner.

-----

### "Easy to set-up but requires additional time and knowledge for professional functionality" — 4.0/5

> **Leila** | *19 April 2026* | Apparel & Fashion | Recommendation rating: 8.0/10
> 
> **Pros**: I was able to quickly create a professional e-commerce store with a free template, and there are many options for customization. Shopify continues to add functionality.
> 
> **Cons**: Shopify relies heavily on paid apps for functionality. Stacking subscriptions for what could be considered basic functionality can be expensive. Also, this requires additional time to research; the apps can slow down the site and conflict with each other.
> 
> Although I was able to set up a store quite quickly, I spent quite a lot of time trying to make the store function in the way that I needed. However, there are fewer issues and more functionality with 2.0 themes. I have yet to switch to the latest block-based themes and hope to maintain a stable 2.0 for a bit longer.

-----

### "Strong platform" — 3.0/5

> **Kristin** | *4 May 2026* | E-Learning | Recommendation rating: 5.0/10
> 
> **Pros**: Shopify is easy to set up and use, even without a technical background. The interface is clean, and the platform offers a wide range of integrations and tools that make it simple to get a store up and running quickly.
> 
> **Cons**: Greater transparency around billing and clearer communication would go a long way. Felt a little bit confusing initially.
> 
> Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a functionality standpoint, I would be more confident recommending it if there were improvements in billing clarity and customer support responsiveness.

-----

### "he Most Reliable and User-Friendly E-commerce Platform on the Market" — 5.0/5

> **Jan** | *7 April 2026* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of use is definitely the standout feature. Website creation is intuitive thanks to the drag-and-drop editor, making it accessible even if you don't have a coding background. I also really appreciate the 24/7 chat and call support; they are usually very quick to resolve technical hiccups. The platform is incredibly stable, and the vast app ecosystem allows you to add almost any functionality you need as you scale.
> 
> **Cons**: While the platform is powerful, the value for money can get a bit complicated. Monthly costs can add up quickly once you start adding paid apps and premium themes. I also find the payment structure a bit restrictive; if you don't use Shopify Payments, you’re hit with additional transaction fees, which can eat into the margins of a small business.
> 
> My overall experience has been very positive. Shopify is a "one-stop-shop" that takes the technical headache out of running an online store. It handles payment options and security seamlessly, allowing me to focus more on marketing and products rather than server maintenance. It’s a reliable, scalable solution that grows with your business, despite the slightly higher price point for premium features.

-----

### "A game-changing platform for E-commerce business owners" — 5.0/5

> **Swagat** | *16 April 2026* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: What I love most about Shopify is how easy to use and beginners friendly the platform is. You could pretty much launch your e-commerce website solely with Shopify without having to worry about any other platforms from getting a domain name and hosting space, to securing the website with SSL, everything in one place. Moreover, the cost for hosting your site is very minimal if you compare it with other competitors.
> 
> **Cons**: So far till day, I have no complaints about Shopify. It did fulfil all my needs and requirements with ease during my first E-commerce website launch back in 2019.
> 
> My journey to an e-commerce world started with Shopify, and I can't thank this platform enough. 6 years ago when I was looking to start a dropshipping business, that's when I came across Shopify. I used this product to design and publish my first dropshipping website in no time. Honestly, I had very little knowledge about websites that time, however I was still able to design a decent looking professional website and launch my dropshipping business. Isn't that fun?

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## Links

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