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What Is The Magazine Manager?

The Magazine Manager is the global leader in magazine publishing software solutions, serving over 23,000 publications worldwide. It was the first web-based CRM built for publishers. In a unified platform, the Magazine Manager includes a CRM, sales pipeline, centralized ad order entry system, production and project management, billing, digital pagination and editions, an editorial module, and a robust reporting suite.

Magazine Manager includes Media Mate our AI powered media assistant which does everything from content creation, to website segmentation, media analytics, and automated prospecting research.

The CRM also seamlessly integrates with Marketing Manager, our marketing automation and audience development platform, and ChargeBrite, our recurring revenue platform. Our audience development platform includes a landing page management system, email marketing automation, a website visitor identification platform, competitor insights, and an email verification program.

Who Uses The Magazine Manager?

Digital and print magazines to integrate sales, production, billing, audience development, recurring revenue, and marketing into one unified CRM software platform.

Where can The Magazine Manager be deployed?

Cloud-based
On-premise

About the vendor

  • Mirabel Technologies
  • Founded in 2002

The Magazine Manager support

  • Phone Support
  • Chat

Countries available

Albania, Andorra, Australia, Austria, Belarus and 53 others

Languages

English

The Magazine Manager pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

The Magazine Manager does not have a free version and does not offer a free trial.

get a free trial

About the vendor

  • Mirabel Technologies
  • Founded in 2002

The Magazine Manager support

  • Phone Support
  • Chat

Countries available

Albania, Andorra, Australia, Austria, Belarus and 53 others

Languages

English

The Magazine Manager videos and images

The Magazine Manager Software - The Magazine Manager CRM
The Magazine Manager Software - Magazine Manager Ad Order Entry Page
The Magazine Manager Software - Magazine Manager Advanced Contact Seach Criteria Page
The Magazine Manager Software - Magazine Manager Production Module Project Timeline - Create custom Project Stages and Project Fields to track your projects every step of the way.
The Magazine Manager Software - Magazine Manager Custom Sales Metrics Dashboard - Admins can select from hundreds of data tiles to build their own custom dashboards.
View 6 more
The Magazine Manager video
The Magazine Manager Software - The Magazine Manager CRM
The Magazine Manager Software - Magazine Manager Ad Order Entry Page
The Magazine Manager Software - Magazine Manager Advanced Contact Seach Criteria Page
The Magazine Manager Software - Magazine Manager Production Module Project Timeline - Create custom Project Stages and Project Fields to track your projects every step of the way.
The Magazine Manager Software - Magazine Manager Custom Sales Metrics Dashboard - Admins can select from hundreds of data tiles to build their own custom dashboards.

Features of The Magazine Manager

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling
  • Campaign Management
  • Circulation Management
  • Commenting/Notes
  • Contact Management
  • Customisable Reports
  • Data Import/Export
  • Document Storage
  • Email Management
  • Interaction Tracking
  • Layout & Design
  • Lead Management
  • Lead Qualification
  • Mobile Access
  • Quotes/Estimates
  • Reporting/Analytics
  • Sales Pipeline Management
  • Segmentation
  • Subscription Management
  • Task Management
  • Third-Party Integrations
  • Workflow Management

The Magazine Manager Alternatives - Capterra New Zealand 2021

Copper is the easy-to-use CRM that's designed for and recommended by Google. Want to be more organized and productive? Try it now.
Zoho Expense helps businesses streamline corporate travel, automate expense reporting, and gain complete control over spend.
Enable your employees to clock in and out at their own desk and automate hour calculations.
Act! Premium empowers today's small and midsize businesses to market better, sell more, and create customers for life.
Easy and cost-effective web-based Ad Sales and Subscription Sales management software.
ActiveCampaign CRM helps you sell more in less time by combining automated lead prioritization, task creation, and contact management.
Complete sales, CRM, ad management, production, billing, and accounts receivable system for publishers.
Publishers use Ad Orbit to sell, deliver, and bill for advertising revenue. Automate inventory & handoffs and never miss a deadline.
Includes a contact management system and a sales lead tracking system, which lists potential customer lists.

Reviews of The Magazine Manager

Average score

Overall
4.7
Ease of Use
4.5
Customer Service
4.7
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
78%
4
20%
3
2%
2
0%
Kimberly
Kimberly
Advertising Sales Director in US
Verified LinkedIn User
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

You won't regret it!

4.0 4 years ago

Comments: I have been very satisfied w/ Magazine Manager; the program, reaching and tracking support has improved immensely; training availability and said category for training can be suited for individual needs.

Pros:

They are making it so you can have one program that does the job of many. It's my CRM, it's my task manager, it handles my email marketing, keeps me informed of my team's progress; helps w/ me a/r; which has saved our company time and money in getting rid of programs no longer needed, reaching a larger client base and in staying on top of our collections. They offer regular training not just on their crm but sales trainings by their team as well as outsiders, like [SENSITIVE CONTENT HIDDEN]. They are constantly improving their system;

Cons:

That I can't make groups on the fly; that invoices can't reference an ad name; that we can't track when a client open's an email. however, when I come up with these instances these can either provide me with a work around or they are in the midst of solving that issue.

Mirabel Technologies Response

4 years ago

Thanks for the nice review, Kimberly! We appreciate your feedback and will forward to our development team.

Christina
Director of Multimedia Initiatives in US
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Couldn’t operate business without it.

5.0 12 months ago

Comments: We’ve used Magazine Manager for over 10 years now and it is a game-changer! Its intuitive interface and robust features streamline magazine production, making it a must-have for publishers. From seamless issue planning to effortless collaboration, it's a powerful tool that enhances productivity. The ability to track sales, and analyze data makes Magazine Manager a program we couldn’t do business without.

Pros:

I really love how Magazine Manager brings our whole team together. It covers every department, so instead of juggling external programs, we're all connected in one smooth software flow. It just makes collaboration a breeze!

Cons:

I genuinely can't pinpoint anything negative about Magazine Manager. Over a decade of use has revealed its continuous evolution through proactive improvements. What's truly commendable is their receptiveness to user feedback. Not only do they listen, but our firsthand experience confirms they actively implement enhancements suggested by users, fostering a collaborative and responsive user experience.

Mirabel Technologies Response

9 months ago

Thanks for the great review, Christina! We appreciate you!

Verified Reviewer
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Good CRM Software

3.0 6 years ago

Comments: Magazine Manager definitely helps our business run smoothly. Would recommend to others, but I hope that MM will improve their customer service and support venues.

Pros:

Magazine manager helps us keep our contacts and orders organized and all in one place.

Cons:

Help files tend to be very outdated, so there is a lot of reliance on tech support, which is usually good but can be a bit of a struggle depending who you speak to. "Updates" don't always make a lot of sense - sometimes make things more difficult.

Jeni
Account Executive in US
Publishing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Magazine Manager VIP

4.0 2 months ago

Comments: The chat feature works extremely well. I'm thrilled to have live support within minutes, and transcripts emailed at the conclusion of the conversation.

Pros:

The Magazine Manager helps efficiently streamline the sales process - it combines your address book, calendar, and reminder apps all in one, and has the added benefit of AI. It also helps teams with cross-selling, inventory management, and marketing outreach.

Cons:

It would be great if each company/business had an umbrella account ID. This way users could refer to a business by the account ID, versus having to relay multiple IDs for the individual contacts, when referring to an account. This would be beneficial since businesses can have more than one contact for sales, production, and billing. The mobile capabilities are quite limited. Both the UI and UX could be updated to provide an experience similar to the web version.

Mirabel Technologies Response

2 months ago

Hi Jeni, Thanks for the great review! We appreciate you! Regarding your comment on having an umbrella account ID, we have added a new 'Parent Company' feature that will allow you to group together Companies & Sub Contacts under one shared account that then can be used as an additional search filter. This feature can be used for parent/subsidiary company relationships as well as just for simpler grouping & searching - such as in your case. If you would like to learn more about this feature, feel free to reach out to your software consultant who would be more than happy to walk you through it.

Jen
Senior Account Manager in US
Newspapers, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Magazine Manager Helps Keep it Together!

5.0 7 months ago

Comments: Easy to use and manage all of my working accounts. Providing detailed report outs of past years - comparisons to previous issues and products.

Pros:

Keeping everything in one place and easily pulling needed information. Keeps me on task - providing quick review of past sales / etc.

Cons:

The inability to schedule our digital packages with many products as one line item - while still providing a sub job jacket or something for artwork and schedule

Mirabel Technologies Response

7 months ago

Thanks for the great review, Jen. We appreciate you!

Jodi
Account Executive in US
Publishing, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Mag manager

5.0 10 months ago

Pros:

Magazine manager allows me to keep organized with all of my tasks. Future calls scheduled meetings. These features help me tremendously with my daily workflow and time management. What I like best for each contact entered, I can go to notes and activity and enter or review what was discussed last.

Cons:

What I like least about magazine manager is that there are too many ways to search for a contact. This leads to multiple entries of the same business. This has caused confusion and controversy between other sales reps.

Mirabel Technologies Response

10 months ago

Thank you for the great review, Jodi. We appreciate you!

Lucas
VP of Sales and Marketing in US
Publishing, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Small Business Transformation

5.0 9 months ago

Comments: Very positive experience with great customer service!

Pros:

The absolute number one thing that has been a blessing is the people who work at Magazine Manager from the Ownership down to their Account Managers everyone has been very accessible, patient, and easy to work with. They truly have taken the time to understand how we have operated for over 40 years and adapted their system to ours.

Cons:

The main cons I can think of have already been addressed or are currently being addressed with their continued product updates.

Mirabel Technologies Response

9 months ago

Thank you for the amazing review Lucas! We appreciate you!

sharon
sales in Canada
Publishing, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use

5.0 last year

Comments: Great. I also like that I have the option to work with a consultant at anytime. The Help chat for immediate answers is great too.

Pros:

It helps me organize the sales, and production of every issue. I use it to track potential advertisers for each issue. As well as understanding past advertiser's behaviour.

Cons:

There are so many features that are available and so little time to set up the system to your advantage. Almost every time I watch a webinar there is a new tool/trick to using the system better.

Mirabel Technologies Response

last year

Thank you for the amazing review, Sharon! We appreciate you!

Mark
Account Executive in US
Broadcast Media, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Organizing My Clients

5.0 5 months ago

Comments: I find it helpful to keep track of what I do all day and when I need to contact a client.

Pros:

It is so easy to use and keep track of your work

Cons:

Nothing - I cannot think of a thing this site cant do

Mirabel Technologies Response

5 months ago

Thanks for the great review, Mark! We appreciate you!

Jason
Sr Marketing Advisor in US
Media Production, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Reliable and easy to use

5.0 7 months ago

Comments: Solid experience so far. I've found that the essential things I need coming from a Salesforce-heavy background are satisfied.

Pros:

In the short amount of time I've been using Magazine Manager as my daily CRM, I've found it very easy to find new tools to incorporate into making my daily routing.

Cons:

Email integration took a bit of time for our internal operations team but it is working well now.

Mirabel Technologies Response

7 months ago

Thanks for the great review, Jason. We appreciate you!

Nikee
Marketing Consultant in US
Publishing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Highly Recommend The Magazine Manager

5.0 last year

Pros:

It's a very simple program to learn. Efficiently laid out and provides the resources I need to be successful.

Cons:

I really don't have anything negative. In my opinion, TMM runs great.

Mirabel Technologies Response

12 months ago

Thanks for the great review, Nikee! We appreciate you!

Angie
Publisher in US
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Page-Turner Performance

5.0 last year

Comments: I've had nothing but great experience working with The Magazine Manager

Pros:

I've used The Magazine Manager for years (including former jobs and roles) and have always appreciated how it integrates between sales, circulation and production. It also has robust reporting. But my favorite aspect is the epic customer support they provide. I can chat with support and get instant feedback or book a Zoom with someone in a very short turnaround. The customer service is excellent.

Cons:

I would like to be able to customize the dashboard to include my own saved reports and focus for the day. Sometimes I come to the software with a sales mindset, sometimes accounting, and sometimes production. While there are quick links to most of these units I would like to customize further.

Alternatives Considered: Sales Force Automation-SFA

Mirabel Technologies Response

last year

Thanks for the great response, Angie! We appreciate you! Your comment about further customization options for your dashboard has been added to our Wishlist.

Julie
Account Executive in US
Publishing, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Magnificent Tool

5.0 last year

Comments: I highly recommend this tool. It's very robust.

Pros:

Easy to learn Great Support Lots of tutorials

Cons:

You can't go back and change anything once an order is processed.

Mirabel Technologies Response

last year

Thank you for the awesome review, Julie. We appreciate you!

Bryan
Director of Operations, Digital Media & Publishing in Canada
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Publishing, Digital media and Trade Shows

5.0 last year

Comments: I am very satisfied with Magazine Manager and would recommend it future users.

Pros:

Sales Reps have limited access to all clients in our system.Sales Reports are fantasticDigtial Studio is the best - I layout 32 publications every year

Cons:

Does everything I need it to do at this time.

Mirabel Technologies Response

last year

Thank you for the great review, Bryan! We appreciate you!

Kathy
Publisher in US
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Makes Your Workflow Easier

5.0 last year

Comments: We've been reliant upon MagazineManager for so many years that we wouldn't know how to operate without it at this point.

Pros:

The integration of production, sales and accounting

Cons:

The only con would be that the system is so powerful and dynamic that I often need a refresher to keep up with the frequent innovations.

Mirabel Technologies Response

last year

Thank you for the great review, Kathy. We appreciate you!

Alicia
Business and Circulation Manager in US
Publishing, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Ease of product

5.0 last year

Comments: I have been using Magazine Manager since 2008 and over many years I have seen it grow in many areas always with helping the customer's needs.

Pros:

The customer service response is great and always responds with easy-to-understand instructions and explanations to whatever the problem is.

Cons:

Not having a way to do a search according to phone number when trying to find a customer in the database.

Mirabel Technologies Response

last year

Thanks for the great review, Alicia! We appreciate you! Regarding your comment about searching by phone number within the database - as of right now, users are able to search contacts by phone number through the 'Search for Contact' field on the Basic Contact Search page and using the 'Phone Number' field in the Advanced Contact Search. Should you have any more questions, your software consultant would be more than happy to assist.

Gregory
Account Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

My review

5.0 last year

Comments: I love it and it makes my job so much easier

Pros:

The ease of use and the ability to track clients

Cons:

That it is not too saavy when I enter peoples names in

Mirabel Technologies Response

last year

Thanks for the great review, Gregory. We appreciate you!

Krista
Sales and Marketing in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Director of Sales

5.0 10 months ago

Comments: I love it and think your trainer are GREAT!!! I am currently working with [sensitive content hidden] and she is AWSOME!! so smart, so helpful, and so supportive.

Pros:

I love everything about MM. I started using it at (i think in 2017) another company. I took it to a new magazine and brought it to yet another magazine. MM has improved since I originally started using

Cons:

They cannot sync my email with the system

Mirabel Technologies Response

10 months ago

Thanks for the amazing review, Krista! We appreciate you!

Angie
Digital Advertising and Membership Specialist in US
Construction, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Newbie love Magazine Manager

5.0 3 months ago

Comments: It has been great! The webinars are easy to follow along and customer services has been great!

Pros:

Magazine Manager is very intuitive! I love that I can learn as I go or quickly watch a video tutorial.

Cons:

So far I am really liking the entire software.

Mirabel Technologies Response

3 months ago

Thanks for the awesome review, Angie. We appreciate you!

Claire
Advertising sales in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Advertising sales feedback

5.0 last year

Pros:

It helps me keep a accurate calendar and be organized in my daily tasks. I find it very helpful

Cons:

I like everything about Magazine manager. I don't have any bad feedback

Mirabel Technologies Response

last year

Thank you for the great review, Claire. We appreciate you!

Kristina
Account Executive in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

One of the Best

5.0 8 months ago

Comments: This has been one of the best CRMs I've encountered in the magazine publishing space. From leads, tracking, billing, marketing, email list...all important aspects on one platform.

Pros:

There is full-service functionality. All team members find a use here

Cons:

It can be difficult to navigate the system, but there are a lot of video courses

Mirabel Technologies Response

8 months ago

Thank you for the incredible review, Kristina! We appreciate you!

Julie
Office and Operations Manager in US
Publishing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Product and easy to use!

5.0 last year

Comments: Overall this is a great product and the customer service is amazing.

Pros:

The ease and convenience of setting up and using the customer database, and being able to track all of our advertising contracts digitally.

Cons:

Reports are sometimes confusing but I know they are working on enhancing the reporting.

Mirabel Technologies Response

last year

Thanks for the wonderful review, Julie. We appreciate you!

James
Accounting Manager in US
Publishing, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Magazine Manager: A CRM Solution that Pays for Itself

5.0 2 years ago

Comments: Positive! I don't see how we could operate as a business without this CRM software.

Pros:

It is wonderful to not miss any customer when it comes to sales, production, or accounting.

Cons:

Client contacts can get kind of messy. It takes work from all departments to ensure your client profiles are kept up-to-date over time.

Mirabel Technologies Response

2 years ago

Thank you for the amazing review, James. We appreciate you!

Valerie
Publisher in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent CRM

5.0 last year

Comments: Excellent

Pros:

Navigation screen with important tracking metrics

Cons:

I would like using more features in MM that are additional

Mirabel Technologies Response

last year

Thank you for the great review, Valerie. We appreciate you!

Matthew
Director of Research in US
Media Production, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

An effective CRM and ESP for print publishers

5.0 2 years ago

Comments: A great tool with a great support team

Pros:

Maps onto the processes for a print publisher in an intuitive, effective way

Cons:

Magazine Manager has so many different features, I haven't been able to learn them all

Mirabel Technologies Response

2 years ago

Thank you for the great review, Matthew. We appreciate you!