Constant Contact

My go to email marketing platform!

Comments: I have had a positive overall experience!

Pros:

It is easy to create aesthetically pleasing emails that get read!

Cons:

Most features are very intuitive, but a few (inserting gifs, for instance) can be frustrating.

Alternatives Considered: Flodesk and Mailchimp

Reasons for Switching to Constant Contact: Prior experience - the barrier to entry was lower

Great to use for small businesses

Comments: Overall this was a good experience. For the complicated integrations, we had ot move on from constant contact.

Pros:

Constant Contact is great to use and easy to navigate.

Cons:

The integration points for the website forms for list building was difficult to integrate when we first started using the software.

Alternatives Considered: Mailchimp

Reasons for Choosing Constant Contact: The price and the integrations were easier to manage with Mail Chimp.

Switched From: Mailchimp

Reasons for Switching to Constant Contact: The marketing was better for Constant Contact.

Accessible Email Creation Tool

Comments: I use it weekly to send out newsletters to 700+ viewers

Pros:

Constant contact is very user friendly and easy to understand. The icons make it even easier to navigate.

Cons:

It feels a little limiting in the individualization of each email. Almost like you’re trading off the uniqueness of your emails for the ease of creating them.

Excellent tool for boosting online sales

Comments: My overall experience with Constant Contact has been very positive. I have seen a noticeable increase in customer engagement and sales since I started using their services. The automation features have saved me time by allowing me to schedule campaigns and follow-ups effortlessly. Customer support has also been very responsive and helpful whenever I had questions or issues.

Pros:

I particularly appreciated the ease of use of Constant Contact. The customizable email templates allowed me to create professional and attractive campaigns quickly. The integration with social media, especially Facebook, was a major asset for reaching a wider audience and increasing my sales. Additionally, the detailed reports helped me understand what works and adjust my strategies accordingly.

Cons:

One aspect I found a bit less satisfactory is the cost, which can be high for small businesses. Also, the initial learning curve can be a bit steep for those unfamiliar with digital marketing tools. However, once these obstacles are overcome, using the platform becomes much smoother.

Constant Contact: Email Marketing Excellence

Comments: Implementing Constant Contact with our team has been more advantageous, as recognized below. The use of the welcome series and engagement campaigns has enabled the firm to keep an excellent client rapport. I find its reliability concerning the large send volumes and the variety of the reporting tools to be indispensable for our communications plans.

Pros:

One of Constant Contact's strongest features is that it's constantly updating analytic tools that show the open rate and pattern of the campaigns and the subscribers. I have to note how easy the platform is to use, especially the drag-and-drop feature, and they also provide templates depending on the industry, financial services in this particular case. For example, the possibility to divide the audience according to behavioral data and develop an email sequence based on the customer's interactions makes it highly effective for financial messaging.

Cons:

Compared to the competitors, possible A/B tests are more restricted; the possibility of tests at Newsletter2Go is only subject lines of the message. Where improvements can be made is in how the template's customization is: some aspects remain set in stone when attempting to adhere to precise branding standards. The social media integration tools must be advanced for enhancing marketing.