18 years helping New Zealand businesses
choose better software

What Is Issuu?

Create your designs in your favorite tools like Adobe or Canva, upload your eBooks, brochures, whitepapers, and other demand-gen content to Issuu, and embed it behind a lead form on your landing pages. Link back to strategic web pages and leverage the power of Issuu’s SEO.

Generate a continuous stream of social and email assets on the fly, all optimized for your most effective channels. Track conversions with Google’s UTM urls and measure your success with Issuu Statistics.

Who Uses Issuu?

Issuu is popular with content marketers, magazine and catalog publishers, educators, and small businesses, especially real estate professionals, architects, and restaurateurs.

Issuu Software - Easy upload and integrations. Issuu integrates with various third-party systems such as Adobe InDesign and Canva but also with Google Drive, Dropbox, Google Docs, and more.
Issuu Software - Once your publication is published you have a variety of ways to distribute it across your channels.
Issuu Software - Drive traffic by adding links and video to your PDF. Links transform your document into an interactive, connected reading experience that can help drive traffic and boost conversions.
Issuu Software - Detect links automatically, or add them anytime. If your original PDF contains links, they will be automatically activated and become clickable when you upload your PDF to Issuu. If you need to add more links, you can easily do that  in our editor.
Issuu Software - Transform PDFs into online flipbooks, and retain visual design aesthetics, optimized for all devices.

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Reviews of Issuu

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.1
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Caio
Caio
Graphic Designer in Brazil
Verified LinkedIn User
Design, Self Employed
Used the Software for: Free Trial
Reviewer Source

The best digital publishing website

5.0 2 years ago

Pros:

The embed option is perfect for showcasing your content, from books to magazines, on your website or blog. You can also sell your publishing using their own marketplace.

Cons:

You have a limitation for unlisted publications on the free account, this could be increased since it helps to proof unpublished materials.

Rose
Owner / Graphic Designer in US
Graphic Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

We Couldn't Function without Issuu

5.0 4 years ago

Comments: We love Issuu! Not only has this helped us to convert more sales, but it helps our clients display their pricing & other offerings in a way that's really unique, easy to use, and beautiful. There's really no reason NOT to give this company a shot, as they allow you to get started with no strings (or moolah) involved.

Pros:

For the last ten or so years, we've been uploading our magazine designs to Issuu so other creatives can see how our templates look and can be displayed. It's the only site we've found that allows users to flip through a publication like an actual magazine while allowing for clickable links. You can also choose to send over your publication digitally by sending clients your Issuu url, and you can hide your publication from the public, if needed. Without Issuu, we wouldn't have sold thousands and thousands of our magazine templates. Their product was a GAME-CHANGER!

Cons:

Without paying for a premium account, ads will be displayed below your publication. It definitely wasn't a deal-breaker, as we continue to use (and love) the free version of their software. For larger businesses, I'd suggest upgrading so clients have a seamless branding experience across all platforms.

Aditya
Designer in India
Automotive, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Issuu you portfolio for better reach

3.0 2 years ago

Comments: Overall it's a good tool to showcase creative and professional portfolios and share them with people. Interactive transition while flipping pages gives a very natural and feel good vibe.

Pros:

The layout available is easy and interactive to use. Digital form of magazine and portfolio layouts are good to look at and gives a boost to creative portfolio.

Cons:

The search engine within the software can get better. Profession based or interest base search results will be much appreciated.

David
Graduate Apprentice in US
Education Management, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Issuu is just what we needed

5.0 4 years ago

Comments: In the pandemic climate, digital media is king. We have found great engagement with our ISSUU publications across our website, social media, and email campaigns. ISSUU makes it easy to share our work with anyone and everyone. The price is just right and they truly deliver on what they offer and promise. Utilize this software in anyway you can.

Pros:

We like the digital design and delivery aspects of ISSUU. It is simple and understated, but robust at the same time. The auto recognition of email addresses and web links is a big plus. AND, the fact that we can create stories for social media is a pretty nice advantage over other providers.

Cons:

Sometimes the software could be easier to use. For instance, uploading single pages to replace former pages might be a nice addition. In our line of work, little things change all the time (available degrees, contact persons or numbers, etc). Being able to update those easier would be a game changer.

Amanda
Teacher / Sponsor for Literary Magazine in US
Education Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Perfect for Online Publishing

5.0 4 years ago

Pros:

We publish our literary magazine once a year with a print version, and we use Issuu for the online version. I love the way it allows for full-screen viewing and simulates page flipping. We simply export our InDesign files as a pdf and upload to Issuu. It's also a great place to find other literary magazines for inspiration!

Cons:

No complaints. It would be nice to have the ad-free version, but in education the budget is tight, so we really appreciate the free version with ads.

Mark
Editor in US
Entertainment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Highly Recommended

5.0 4 years ago

Comments: Have used issuu for years for our publication and very satisfied.

Pros:

The ease of use and customization was second to none. We have used this service for all of our digital issues over the years and will continue to.

Cons:

We have not experienced any negative issues with the platform and highly recommend this for all your publication needs.

Bradley
Bradley
Associate professor in US
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Issuu sets the standard

5.0 4 years ago

Comments: I teach to a great variety of audiences. It's nice to know they can find my course materials easily. And once they find me, they can find all my materials in a convenient and easy-to-use form.

Pros:

The creation of the PDF format was a leap forward. Without ways to share and view PDF files, the move toward a "paperless society" was problematic at best. Issuu helped users solve that problem. With Issuu, we can upload files and share links with many users via email or social media. The interface is clean and easy to use with enough customizability to make it look clean almost anywhere.

Cons:

The one feature I miss in the free version is the ability to embed my PDF files on my websites. This is a rather basic function. I know the company has to make money and this is a feature that is worth paying for. It just hurts that it was free.

Daniel
Daniel
Senior Communication Designer in US
Verified LinkedIn User
Architecture & Planning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great interface, should be free to embed

5.0 4 years ago

Comments: As an early example of e-publication software, Issuu has helped our company share content consistently for nearly a decade.

Pros:

I like the design of the reader and the ease of creating custom embedded readers most

Cons:

The major con with Issuu is that embeds and other small features that used to be free are now only available to paid users, and the cost is very high. Basic functions are bundled into packages with premium services that I do not need, so I have started using other embedded readers on our website that are free of charge.

Eugene
Eugene
Developer in Kenya
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Issuu Review

5.0 4 years ago

Comments: It a took I would recommend to anyone for managing and sharing their content online

Pros:

The ease of getting to publish my content online without any hustle.

Cons:

Navigating through the platform may be a challenge when getting started.

Vicki
Vicki
Owner in US
Verified LinkedIn User
Photography, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Issuu helps me educate my clients

5.0 4 years ago

Comments: I love the look and functionality of my digital lookbooks. They're easy for my clients to use and they help give me an edge to look more professional and give a more luxury experience.

Pros:

I use Issuu to upload my client session guides and lookbooks. It guides me through the steps of getting my work published and online. User interface is simple and intuitive. It's easy to share my work with my clients and the end product looks great!

Cons:

So far I don't have any recommendations for changes.

Margot
Operations Associate in US
Nonprofit Organisation Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Missing the earlier days of analytics for all users

4.0 4 years ago

Comments: I will always be grateful to Issuu for providing so many of us with a straightforward way to publish our work, and make it accessible to readers all around the world.

Pros:

Issuu has been the best way to share my zine and art books online. I love that people can read them as flip-through publications (and not just as a Pdf). I've had an account for about 8 years, and it has allowed my work to be seen around the world, which has greatly added to my confidence as a creator and zine maker.

Cons:

I would love for the analytics to be more accessible to all users, and not just those on Premium. I had a free account for many years, until I recently purchased the Premium tier because of an end-of-year offer. I'm excited to be able to sell publications, and I'm glad I can see my analytics once again, but I still find it too expensive. It would also be great to see more features that can help with layout and the creative part (sort of like Blurb and Bookwright). I also think the Visual Stories component can be better. I'd like to be able to edit where the text goes (centered, vs left or right), whether I'm using caps or lower case, etc.

Jan
Media Artist in US
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Teaching Online Publishing with Issuu

5.0 4 years ago

Comments: When students ask about doing independent study projects in page layout /magazine design, the many types of publications that can be found on Issuu have been an excellent resource and inspiration.

Pros:

Issuu is amazingly simple to navigate. In particular this year when most class work has been online, I was able to teach students basic page layout using Google Docs. The pdf that students produced was easily uploaded to Issuu and the link shared with their classmates for critique. Of course they could share a Google Doc link, but everyone loved the way that Issuu allowed their work to be opened up into a double page spread that could easily be flipped forward or backward to view. They are aware that a subscription would remove ads, but as novices, it is great to become aware of possibilities for marketing and other publication.

Cons:

I found this equally easy to use whether using InDesign or a simple Google Docs pdf. I can’t think of anything that I would change.

Betsy
Owner in US
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

A straightforward tool that has helped my business grow

5.0 4 years ago

Pros:

I love how simple the platform is for both publishers and consumers. I'm a relatively light user, but I have never once felt the need tp even consider other platforms. It has an attractive interface and makes my job easier.

Cons:

I sometimes feel the language in the UX and in tutorials and the pricing model etc is so specific to typical magazines where there is a single design distributed to the masses. I have a very different use case where I sell customer one-off magazine designs to clients and use Issuu to work through revisions and approvals with them. I also maintain my issuu profile as a way to showcase my work. I'm sure there are lots of other unique use cases too. Really, this is such a small nit, but it is the one thing I would complain about if I had to.

Prerana
Architectural designer in US
Architecture & Planning, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A lot to improve but one of the best in the market

5.0 3 years ago

Comments: Great software, use it for directed markets

Pros:

Great campaign management and workflow management

Cons:

The layout and design could be improved upon. The interface is definitely not the best

Don
Associate Publisher in US
Newspapers, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Newspaper Readers Get the Full Experience

4.0 4 years ago

Pros:

Readers who can't pick up our free weekly due to the limitations of the pandemic really appreciate seeing the digital pages in Issuu. They get to see all of our creative layouts and useful print ads that they miss out on when browsing our website.

Cons:

I really want to change our user name/url. We chose the wrong one when signed up years ago and it's not an option for us to start over from scratch with a new account. Also, I want the ability to see analytics on a link that I add to multiple publications. This would be useful to show advertisers how many times their ad was clicked on during a given period of time.

Lauren
Designer and Developer in US
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Issuu Sofware Review

5.0 4 years ago

Pros:

Issuu is great for designers who want a means to show their work. The booklet template is very straightforward for clients not used to Issuu.

Cons:

No complaints overall. A more minimal graphic interface might declutter focus from our posts.

Kelly
COO in US
Nonprofit Organisation Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Issuu - Great software for nonprofits!

5.0 4 years ago

Comments: We are happy that we are able to create a digital version of our annual report without having to create a separate design file from our printed version. We love how it creates a digital copy that looks like a booklet. The quality is excellent! We love that we are able to use html to embed it on our website and can use it on social media, too.

Pros:

We use this software to create a digital version of our annual report each year! It creates a beautiful digital booklet that we are proud to share with our donors and the community through our online platforms

Cons:

We are happy with the software and there is nothing we would change about it for what we use it for.

Michael
CEO in US
Entertainment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

what do i think about issue

5.0 4 years ago

Comments: great

Pros:

I got help right away when it came to dealing with issue, and the functions of it

Cons:

If you in a rush you will not like it ,it assume

Yris
Operations Coordinator in Dominican Republic
Government Administration, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

I love using Issuu!

5.0 4 years ago

Comments: I loved Issuu

Pros:

The free access to a diverse content, lots of original publications of all kind and from so many different countries , make Issuu impresively valuable and useful. I'm surprised it's free. Thank you very much!

Cons:

It's hard to handle favorites publications, remembering they are there and you were suppose to read them later. I think it could be improve from a reader-user perspective, considering I have added to my library publications comparable to the ones I have in my kindle, but they are hard to access and it's not easy to manage/delete the ones you already finished using.

Alison
Owner in US
Photography, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Intuitive and functional

5.0 4 years ago

Comments: I have used issuu for years and its a great and easy way to share marketing materials with clients with a professional presentation.

Pros:

What I appreciate about Issuu is that it is intuitive from the very beginning and with little time you can have your marketing material posted and easily assessable for your clients.

Cons:

I would appreciate if the download functioning were not part of the paid upgrade, but ....also understandable.

Andy
Marketing Coordinator in US
Environmental Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Simple, easy-to-use

5.0 4 years ago

Pros:

I like that the software is easy-to-use. It's easy to integrate into my regular schedule and doesn't feel like an occasional "daunting" task. I really love the fact I can go into my account and see an archive of the association's magazines.

Cons:

I can't say that it's a Con with the software, but I wish I had reason to use it more. Our association only publishes 2 magazines/year. In the future, we may enlist newsletters.

Mascheria
CEO in US
Broadcast Media, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Why I hate this company

3.0 4 years ago

Comments: I cancel my plan because I was paying 58.00 and for what. Their software does not convert links. You put a link and still have to find a photo just so someone can click on the icon. I tried to get my refund. Just to have a CS to tell me that they are not obligated to pay. Then they sent me to the help center and it has nothing but foolishness on it. I contact another CS she saying on their end it was not canceled I went back in and cancel and told them I want my refund. I am just tired of these companies ripping people off. I went back to basics 2 weeks before my billing was due and on July 4 I get a message that they took 58.00 out after I cancel.

Pros:

At first, I was really happy about starting up my new magazine about 11/2 years ago. It was somewhat easy.

Cons:

The links do not convert. I am an ambassador for an airline company.

Veronica
consultant in US
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Easy to use

5.0 4 years ago

Comments: I am able to easily share my company's catalog with customer.

Pros:

I love the ease of uploading my company's catalog; and how easy it is to share the URL for it with my customers.

Cons:

For the free version, which I use, I can't think of any downsides. there are other features listed that might be useful, but I would have to pay for them.

Katherine
Senior Consultant in US
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Best catalog sharing software

5.0 4 years ago

Comments: It reduces costs of business by virtually sharing. Plus it saves time, postage, and business supplies ~ envelopes, labels, etc.
We are in a virtual world and THIS is the perfect fit!

Pros:

I can send my catalog through social media to customers & prospects easily. I can even share on my platforms

Cons:

None i love using it. Easy. Safe. Shareable

Alison
founder in US
Publishing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Issue Should Change The Way Creators Can Monetize

4.0 4 years ago

Pros:

The ability to reach a wide global audience.

Cons:

Creators should be able to monetize and make money off of views like YouTube. The fact that you have to pay to use it once you get so many views is strange and is why I stopped using the platform.