18 years helping New Zealand businesses
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What Is Instagram?

Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.

Who Uses Instagram?

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

Instagram Software - Choose a post to boost
Instagram Software - Select goal
Instagram Software - Define audience
Instagram Software - Set budget & duration
Instagram Software - Manage shop w/ products & collections

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Reviews of Instagram

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.1
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Deepak
Deepak
Product Designer in India
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Instagram Review

5.0 3 months ago

Comments: The overall experience of mine is good still lots of things can be improved when we talk about educating new users, creators etc.

Pros:

The intuitive user experience of the app and algorithm of the reels section

Cons:

Glitches of the app and low quality compression of reels

Davia
Student in Jamaica
Medical Practice, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

How can you not have an Instagram account?

5.0 2 months ago

Comments: My overall experience with Instagram can be described as dynamic and multifaceted. It is a vibrant platform that offers a visually engaging space for creativity, connection, and discovery.

Pros:

Instagram is an app that allows me to interact with others through likes, comments and direct messaging. This app also helps me to create a vast audience for business promotion and personal content.

Cons:

It is time-consuming and highly competitive.

Anonymous reviewer
Entertainment, Self Employed
Used the Software for: 2+ years
Reviewer Source

Used to be better

2.0 last month New

Comments: The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle. Advertising is prevalent and intrusive, and undesirable content is routinely recommended.

Pros:

There is a great deal of engaging content on the platform including entertainment and educational.

Cons:

Despite the good content, there is also a great deal of low-effort, rage-bait, and sexually explicit content which pervades the platform and greatly degrades the user experience.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Instagram for brand engagement , social media and reach to releavant audience from business community

5.0 3 months ago

Comments: overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over instagram for business needs and received multiple enquires for our business from social media ads and this is the best platform for growing organically as well with low budget.

Pros:

Instagram reels are the best for the brand engagement and increase the brand awareness and get the relevant target audiences

Cons:

All the transition effects are not available on the desktop version and Sometimes after putting lots of hastags and relevant content and audio but still instagram is not giving us the best traction for each post.

Olaf
Creative Director in South Africa
Media Production, Self Employed
Used the Software for: 2+ years
Reviewer Source

The daily 'Gram

4.0 2 months ago New

Comments: Quirks aside, my overall experince with Instagram is positive and rewarding. I use it daily to engage with my friends and followers.

Pros:

Instagram is visually appealing, easy to use, and allows me to share my photography work with my followers and other users on the app. I use features like the Explore page and Stories on a regular basis. Quick interactions through likes, comments, and DMs allow me to stay connected with my followers in an easy and interactive way.

Cons:

The algorithm is probably the worst feature of the app. It makes it difficult to see posts from friends while prioritizing ads and suggested content instead. Organic reach seems to be declining as well, unless you boost your post in order to reach more people, particularly your followers.