--- description: Learn more about Instagram price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Instagram Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/30939/social-media-management/software) > [Instagram](/software/210721/instagram) # Instagram Canonical: https://www.capterra.co.nz/software/210721/instagram Page: 1 / 207\ Next: [Next page](https://www.capterra.co.nz/software/210721/instagram?page=2) > Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts. > > Verdict: Rated **4.7/5** by 5147 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Instagram? Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5147 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Alerts/Notifications - Automated Publishing - Campaign Management - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Drag & Drop - Engagement Tracking - Image Library - Multi-Account Management - Post Scheduling - Reporting & Statistics - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Media Management Tools](https://www.capterra.co.nz/directory/30939/social-media-management/software) ## Related Categories - [Social Media Management Tools](https://www.capterra.co.nz/directory/30939/social-media-management/software) - [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software) - [Social Networking Tools](https://www.capterra.co.nz/directory/10043/social-networking/software) - [Community Software](https://www.capterra.co.nz/directory/30800/community/software) - [Photo Editing Software](https://www.capterra.co.nz/directory/32778/photo-editing/software) ## Alternatives 1. [Twitter/X](https://www.capterra.co.nz/software/214056/twitter) — 4.5/5 (1795 reviews) 2. [Meta for Business](https://www.capterra.co.nz/software/213257/facebook) — 4.4/5 (2373 reviews) 3. [monday.com](https://www.capterra.co.nz/software/147657/monday-com) — 4.6/5 (5731 reviews) 4. [NiceJob](https://www.capterra.co.nz/software/142037/nicejob) — 4.9/5 (202 reviews) 5. [Snapchat for Business](https://www.capterra.co.nz/software/210733/snapchat) — 4.6/5 (1134 reviews) ## Reviews ### "Easy to use and stay connected." — 5.0/5 > **Sasha** | *3 September 2025* | Photography | Recommendation rating: 10.0/10 > > **Pros**: So easy to use with great editing tools. I only use Instagram for my personal life, because I have family across the world it's so easy to share my holiday pics with everyone. I also love how quick and easy it is for me to see what my friends and family are posting. > > **Cons**: Hard to think of anything other than the App going down a couple of times over the last few years, like any other App. Reinstalling the App worked for me. > > Great for keeping in touch with friends, family, businesses and my community. I love looking at photos and videos, it's an enjoyable and quick way to stay connected. I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life (mainly travel and family) with them. In our busy lives it's great to have an app that we can all share together on. ----- ### "Instrumental part of our small business growth" — 4.0/5 > **Kassidy** | *19 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: We love the ability to create a lot of content for free and reach local and non local audiences. We use it to advertise \& keep our current customers engaged > > **Cons**: The algorithms seem to change frequently and it seems like our content doesn’t get shown to most of our followers > > Overall it has been a huge piece of growing our small business. There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product ----- ### "Good platform for small businesses" — 4.0/5 > **Stephanie** | *8 March 2026* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: I like that instagram is free, easy to use, integrates with my Facebook page, and works great as social media for promoting my business. It is also a great way to discover and connect with other professionals in my area. > > **Cons**: I find the algorithms show me the same content over and over again. I would also prefer to see more of the content of people I choose to follow and less influencer content. > > Instagram helps me immensely with gaining exposure to new clients and other professionals for my business as a petsitter/dogwalker. ----- ### "It's not bad" — 3.0/5 > **Jennifer** | *23 February 2026* | Libraries | Recommendation rating: 5.0/10 > > **Pros**: The pros to instagram are the filters and ease of use mostly. It is a good alternative to other social medias. > > **Cons**: The cons to instagram is the way it is set up. There's not much freedom to see or post smoothly like some other socials. > > My overall experience with instagram has been mostly good. I don't use it as much as other social media pages though. ----- ### "High Quality App But Too Many Updates" — 5.0/5 > **Verified Reviewer** | *14 January 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: I would consider Instagram as a high quality app, both in the product itself and how much use I get out of it. It is easy to use when uploading and searching, plus I like how you're also able to get recommendations from it. As far as social media goes, I would consider Instagram to be my \#1. > > **Cons**: As much as I like being able to have new features in order to do new things in the app, I would say Instagram updates its app with a lot of new features very often, and most of the time, without warning or new training in how to use or navigate your way through the updated version. Most of the time, you do have to figure out how the new updates work or where everything is. > > Overall, I would describe my experience with Instagram as very positive. I get a lot of use from it, and I'll continue to use it for as long as it remains the high quality app that I know it to be. ----- Page: 1 / 207\ Next: [Next page](https://www.capterra.co.nz/software/210721/instagram?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/210721/instagram) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Structured Data