---
description: Learn more about Pathmatics price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Pathmatics Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Pathmatics](/software/210404/pathmatics)

# Pathmatics

Canonical: https://www.capterra.co.nz/software/210404/pathmatics

> Marketing analytics platform that helps businesses to acquire insights on competitors' ads served, money spent, impressions, etc.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Pathmatics?

Marketing intelligence tool that helps agencies, brands, and publishers to compare multiple brands, understand programmatic shares, see ads spend, impression breakouts across social media, and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money |  | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pathmatics

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Contact pathmatics for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Dashboard
- Performance Metrics
- Website Analytics

## Integrations (4 total)

- Instagram
- Snapchat for Business
- TikTok
- Twitter/X

## Category

- [Marketing Analytics Software](https://www.capterra.co.nz/directory/31018/marketing-analytics/software)

## Alternatives

1. [Google Analytics 360](https://www.capterra.co.nz/software/177042/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.nz/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Jungle Scout](https://www.capterra.co.nz/software/210662/jungle-scout) — 4.7/5 (280 reviews)
4. [Reportei](https://www.capterra.co.nz/software/180418/reportei) — 4.7/5 (241 reviews)
5. [AppsFlyer](https://www.capterra.co.nz/software/156811/appsflyer) — 4.5/5 (138 reviews)

## Reviews

### "Amazing tool for researching competitive spend, messaging, and placement\!" — 5.0/5

> **Marshall** | *17 July 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: As an ad agency strategist, Pathmatics is my tool of choice for looking at competitor's ad spend and analyzing their messaging hands down. They track an expansive number of companies and industries and I've used this for almost every pitch and client to make business strategy decisions such as positioning and white space identification.For those who work with more media and in the connnections space, Pathmatics can also tell you where your competitors are placing media, what they're saying, and what they are prioritizing based off of the amount of money they're putting behind it.
> 
> **Cons**: Honestly there's not much to dislike about Pathmatics. They deliver everything you need from a ad strategy perspective and at a high level as well.
> 
> Get this tool\! Honestly, if you're an agency and you're trying to win a pitch for an AoR or with any kind of strategy work – your work will highly benefit from the data that Pathmatics offers.

## Links

- [View on Capterra](https://www.capterra.co.nz/software/210404/pathmatics)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/210404/Pathmatics/> |
| en-AE | <https://www.capterra.ae/software/210404/pathmatics> |
| en-AU | <https://www.capterra.com.au/software/210404/pathmatics> |
| en-CA | <https://www.capterra.ca/software/210404/pathmatics> |
| en-GB | <https://www.capterra.co.uk/software/210404/pathmatics> |
| en-IE | <https://www.capterra.ie/software/210404/pathmatics> |
| en-IL | <https://www.capterra.co.il/software/210404/pathmatics> |
| en-IN | <https://www.capterra.in/software/210404/pathmatics> |
| en-NZ | <https://www.capterra.co.nz/software/210404/pathmatics> |
| en-SG | <https://www.capterra.com.sg/software/210404/pathmatics> |
| en-ZA | <https://www.capterra.co.za/software/210404/pathmatics> |

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