---
description: Learn more about PGP price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: PGP Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Price Optimization Software](/directory/10064/pricing-optimization/software) > [PGP](/software/207702/pgp)

# PGP

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> Optimize your prices by quantifying your customers' value perception and price sensitivity, thus simulating their purchase behavior.
> 
> Verdict: Rated **5.0/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses PGP?

PGP is ideal for businesses making pricing decisions on hundreds or thousands of products or services, in both B2C and B2B markets.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 6 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: PREXUS pricing consulting
- **Location**: Medellin, Colombia
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$49.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: PGP by PREXUS offers a free trial, after which the software is available across four pricing plans, as outlined below:&#10;Basic (50 references): Available for free&#10;Professional (500 references): $49 per month, $499 per year&#10;Business (5000 references): $99 per month, $999 per year&#10;Enterprise (Unlimited references): $149 per month, $1499 per year
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Spanish
- **Available Countries**: Argentina, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, Peru, Spain

## Features

- Competitor Price Tracking
- Custom Pricing Rules
- Dashboard
- Dynamic Pricing
- Machine Learning
- Market Data Analysis
- Predictive Pricing Models
- Price Forecasting
- Price List Management
- Pricing Analytics
- Profitability Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Price Optimization Software](https://www.capterra.co.nz/directory/10064/pricing-optimization/software)

## Alternatives

1. [Smartpricing](https://www.capterra.co.nz/software/203834/smartpricing) — 4.6/5 (44 reviews)
2. [PriceShape](https://www.capterra.co.nz/software/211519/priceshape) — 4.7/5 (53 reviews)
3. [Multiply](https://www.capterra.co.nz/software/1011308/multiply) — 4.9/5 (41 reviews)
4. [Amazon Repricer](https://www.capterra.co.nz/software/196867/amazon-repricer) — 4.8/5 (40 reviews)
5. [PriceLabs](https://www.capterra.co.nz/software/158348/pricelabs) — 4.9/5 (245 reviews)

## Reviews

### "A really good up" — 5.0/5

> **Verified Reviewer** | *7 August 2022* | Utilities | Recommendation rating: 8.0/10
> 
> **Pros**: If you are after designing, optimizing and managing pricing strategies, this software is for you.
> 
> **Cons**: Personally, I was not swayed by the interface.

-----

### "Excelente herramienta para la gestión del ingreso" — 5.0/5

> **David Andrés** | *13 August 2020* | Machinery | Recommendation rating: 9.0/10
> 
> **Pros**: La herramienta es muy amigable con el usuario y de fácil manejo; permite realizar cotizaciones fácilmente, configurando cada una de las características de los productos y el rol de cada cliente. La parametrización de los atributos y primas se logra hacer de una manera sencilla.&#10;&#10;El dashboard, permite visualizar de una manera resumida los gráficos, además que se puede personalizar de acuerdo a la necesidad que se tenga. &#10;&#10;El soporte por parte del equipo de Prexus, ha sido excelente; siempre están dispuestos ayudarnos y apoyarnos en necesidades particulares que podemos llegar a tener, creando soluciones dinámicas, rápidas y efectivas, que facilitan el análisis y la toma de decisiones.
> 
> **Cons**: Los cambios o mejoras que se han propuesto se han realizado y hasta el momento no hemos tenido grandes inconvenientes.
> 
> Prexus ha sido una herramienta que nos ha permito llevar nuestro sistema de gestión de precio a otro nivel, rompiendo con el paradigma que se tenía en el sector en el cual nosotros estamos. Antes, teníamos unas listas de precios y unos descuentos que se aplicaba para todos los clientes (no teníamos en cuenta el tipo de canal, la zona, o las características de cada producto), esto hacia que los precios no fueran justos para nuestros consumidores. La herramienta nos ha ayudado a generar un precio y un descuento justo para cada cliente, estando todos bajo una igualdad de condiciones. &#10;&#10;Los datos generados a partir de la herramienta, se han convertido en una fuente estratégica para el análisis y toma de decisiones al interior de la compañía.

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### "Highly recommended" — 5.0/5

> **Federico** | *13 August 2020* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: PGP es una herramienta muy poderosa y muy amigable e intuitiva para su utilización. &#10;Se ha adaptado fácilmente a nuestro negocio a pesar las dificultades que puede presentar por su particularidad (educación).&#10;En nuestro caso ha logrado consolidar una gran cantidad de variables que a su vez poseen muchos matices según las diferentes zonas geográficas a las que tenemos llegada.
> 
> **Cons**: Sería ideal cargar en PGP sólo un archivo plano que contenga toda la información necesaria
> 
> Nuestra empresa ofrece sus productos en todo el país, teniendo un mercado muy variado y diferentes competidores según la zona geográfica.&#10;PGP nos ha permitido tener precios competitivos en todo el país sin descuidar nuestra calidad de marca y rentabilidad del negocio.

-----

### "Review of Prexus by a member of Sanofi" — 5.0/5

> **Federico** | *13 August 2020* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: Easy of use, customer support and correct suggestions of the model
> 
> **Cons**: Make it easier to understand to indirect users of the tool (commercial teams). Better results presentation.
> 
> Good experience overall, will keep working with it

-----

### "Excelente herramienta para la gestión de precios" — 5.0/5

> **Felipe** | *24 July 2020* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Es una herramienta de fácil uso que permite la estructuración de un proceso estratégico de precios en las empresas, permitiendo visualizar de forma clara la proyección de los resultados esperados,l as recomendaciones de precios, sensibilizar diferentes escenarios y con un excelente soporte.
> 
> **Cons**: Toda la herramienta me gusto, no tuve problemas con ella.

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## Links

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