---
description: Learn more about Swell price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Swell Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Swell](/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently)

# Swell

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> Sell and grow on an ecommerce platform that matches your ambitions. Swell’s API-first architecture is built to power unique businesses.
> 
> Verdict: Rated **4.6/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Swell?

Developers, start-ups, and enterprises alike, searching for a powerful headless commerce solution.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 10 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Swell
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- CRM
- Catalog Management
- Data Security
- Email Marketing
- Inventory Management
- Mobile Access
- Multi-Channel Marketing
- Order Management
- Promotions Management
- Reporting & Statistics
- Returns Management
- Reviews Management
- SEO Management
- Shipping Management
- Shopping Cart
- Third-Party Integrations
- Website Management

## Integrations (31 total)

- Affirm
- Algolia
- Alloy
- Amazon Pay
- Apple Pay
- Athos Commerce
- Avalara
- Contentful
- Gladly
- Google Pay
- HubSpot CRM
- Klaviyo
- Mailchimp
- Omnisend
- PayPal

... and 16 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- 24/7 (Live rep)
- Chat

## Category

- [eCommerce Software](https://www.capterra.co.nz/directory/3/ecommerce/software)

## Alternatives

1. [Shopify](https://www.capterra.co.nz/software/83891/shopify) — 4.5/5 (6668 reviews)
2. [WooCommerce](https://www.capterra.co.nz/software/187800/woocommerce) — 4.5/5 (1040 reviews)
3. [Wix](https://www.capterra.co.nz/software/169007/wix) — 4.4/5 (10606 reviews)
4. [Squarespace](https://www.capterra.co.nz/software/143461/squarespace) — 4.5/5 (3384 reviews)
5. [TikTok](https://www.capterra.co.nz/software/1019949/tiktok) — 4.6/5 (627 reviews)

## Reviews

### "It works and I have been using it to get reviews" — 5.0/5

> **Andrew** | *7 April 2024* | Hospital & Health Care | Recommendation rating: 8.0/10
> 
> **Pros**: It works automatically without having to worry about it
> 
> **Cons**: I wish it had more functionality to do more things

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### "Perfect for setting up a marketplace" — 5.0/5

> **Verified Reviewer** | *28 January 2021* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Having the headless theme was really useful because it meant I saved resources in having to hire a designer (which can also get really pricey really quickly). All the pre-settings were really well set up. It also meant I didn't have to build the front-end from scratch which saved me at least a few weeks of development time. We were able to launch pretty quickly, much sooner than I expected. I had initially factored a few months into the plan but we got Swell working for us in under a month.&#10;A huge plus is that Swell lets you use the latest tech instead of running on frameworks from 20 years ago. It's pretty good to be able to deploy on Netlify and Heroku.
> 
> **Cons**: Multi-currency is  key, but I can see that's already on the product roadmap.
> 
> I find that a lot of platforms have been designed for non-technical or developer users in mind, but as a developer, I normally prefer to build out fully customized solutions from scratch. But for this particular project I was looking to test out a marketplace so I didn't want to invest significant time and resource into it if there was an easier option.&#10;There pretty much aren't many options out there that offer a powerful marketplace solution, without having to use 3rd party apps or plugins. Swell offered a native solution which is why I initially got started.

-----

### "Excellent Headless Option" — 5.0/5

> **Stefan** | *22 January 2021* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: - Powerful solution for B2B marketplace selling scientific equipment.&#10;- Unbeatable price compared to other expensive enterprise ecommerce software on the market.&#10;- Strong agency partnership network with deep expertise - Swell was able to bring on the right agency partners for us to execute the project. Being able to draw out a roadmap to launch, flag out the key milestones and challenges and putting together the plan to get things done, was really important for us. In the end we were able to build out the full marketplace to spec and launch in under 3 months, much sooner than what we initially expected.&#10;- Can be managed with a smaller development team, unlike Magento or SAP Hybris, we didn't need an entire team of devs on hand to continuously maintain and operate the solution.&#10;- Flexible solution, the architecture of Swell lets you customize the platform exactly to your needs.&#10;- Can also be easily operated by business dev / sales / marketing / finance without needing to go through the development team all the time.
> 
> **Cons**: Really none at all. This solution has far outperformed my expectations, it has been a huge bang for the buck, and the team behind the product has been helpful, responsive, and ingenious solving our problems thus far.
> 
> \- Would recommend it to anyone building a B2B marketplace, it gives you the flexibility of a custom platform without having to actually build from the ground up.

-----

### "Very complacent support" — 1.0/5

> **Shubh** | *26 October 2021* | Media Production | Recommendation rating: 0.0/10
> 
> **Pros**: Looks good in theory but nothing works...
> 
> **Cons**: Very complacent support who doesn't take responsibility or show any proactivity. I've been struggling with trying to create an account since the past 2 FREAKING months\!

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### "Best headless software out there" — 5.0/5

> **JP** | *22 January 2021* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: - We chose this project because we needed to sell subscriptions with flexibility of payment gateways e.g. I didn't want to be locked into one payment provider.&#10;- Swell also lets you build out marketplaces, pre-orders so we would be able to adapt to however we wanted to sell our products in the future.&#10;- We were aiming for a headless solution and a big plus of this one is that it comes with a headless theme - so we didn't have to build the front-end from scratch
> 
> **Cons**: I'd love to have multi-language and multi-currency, but their team has just told me that they're likely releasing it in Feb 2021 anyway so this will be a big pain point solved.
> 
> You can tell this software has been designed by people who really care about the product - the feature set is really strong, the headless architecture is really flexible and overall, the entire software is really easy-to-use.

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently)

## This page is available in the following languages

| Locale | URL |
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| en-AE | <https://www.capterra.ae/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-AU | <https://www.capterra.com.au/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-CA | <https://www.capterra.ca/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-GB | <https://www.capterra.co.uk/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-IE | <https://www.capterra.ie/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-IL | <https://www.capterra.co.il/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-IN | <https://www.capterra.in/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-NZ | <https://www.capterra.co.nz/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-SG | <https://www.capterra.com.sg/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |
| en-ZA | <https://www.capterra.co.za/software/196277/a-more-creative-way-sell-and-ship-your-products-more-efficiently> |

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