---
description: Learn more about Attention Insight price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Attention Insight Pricing, Reviews & Features - Capterra New Zealand 2026
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# Attention Insight

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> Maximize advertising campaign results and design performance with pre-launch analytics.
> 
> Verdict: Rated **4.8/5** by 23 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Attention Insight?

Marketing agencies, web development, and design agencies. Marketers, product managers, and web/UX designers, looking to assess design element visibility and make data-driven decisions.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 23 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Attention Insight

## Commercial Context

- **Starting Price**: US$23.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Germany

## Features

- A/B Testing
- Competitive Analysis
- Heatmaps
- Prototype Creation
- User Research Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Predictive Analytics Software](https://www.capterra.co.nz/directory/30945/predictive-analytics/software)

## Related Categories

- [Predictive Analytics Software](https://www.capterra.co.nz/directory/30945/predictive-analytics/software)
- [User Experience Software](https://www.capterra.co.nz/directory/31036/ux/software)
- [Website Optimization Tools](https://www.capterra.co.nz/directory/31557/website-optimization-tools/software)

## Alternatives

1. [UserWay Accessibility Widget](https://www.capterra.co.nz/software/218549/userway) — 4.9/5 (328 reviews)
2. [Lucky Orange](https://www.capterra.co.nz/software/150695/lucky-orange) — 4.7/5 (260 reviews)
3. [Adobe XD](https://www.capterra.co.nz/software/168423/adobe-xd) — 4.5/5 (1087 reviews)
4. [Lyssna](https://www.capterra.co.nz/software/178766/usabilityhub) — 4.6/5 (86 reviews)
5. [Hotjar](https://www.capterra.co.nz/software/163516/hotjar) — 4.6/5 (539 reviews)

## Reviews

### "Get AI-generated analytics to validate the performance of your ideas." — 5.0/5

> **Jherriel** | *7 June 2021* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: I have noticed that one of the most important element missing in the design stage is attention analytics. I had been struggling with how to get a better idea of how my users would interact with my product/ads/landing pages. I love this product so far\! It's been super useful in helping me to understand what my target audience cares about the most. It's been a real-time saver for me and I'm looking forward to using it more. I now have the data I need in order to make changes to my design that will lead to a higher conversion rate.&#10;&#10;Here are the benefits of using Attention Insight:&#10;• Make informed design decisions and uncover genuine insight about your users&#10;• Visualize where your users click, scroll and scroll to next&#10;• See patterns and predict user behavior&#10;• Save time, money, and resources
> 
> **Cons**: • Slow in generating reports&#10;• Report can only generate 1 section of your landing page

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### "A good strategy for me to approach a prospect is through attention insight." — 5.0/5

> **Atour** | *4 November 2022* | Research | Recommendation rating: 10.0/10
> 
> **Pros**: This tool is essential for anyone who creates or assesses landing sites, emails, social media posts, flyers, or any other marketing collateral for oneself or clients. The capability of monitoring a website before it goes live. This tool can assist us in determining whether something was poorly planned. such as CTA buttons and heatmaps. With no inserted code in the head element of each page, it is really simple to utilize.
> 
> **Cons**: Making their video suggestions automatic would help, in my opinion.I would like to see more features added in the future to help us make the reports better.It can be a quicker method of creating the heatmap.
> 
> It simply functions by connecting a website to their app.

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### "Somewhat helpful for user design experience purposes" — 3.0/5

> **Michael** | *10 February 2022* | Broadcast Media | Recommendation rating: 4.0/10
> 
> **Pros**: The best thing about this software in my opinion is that it is a useful way to show clients why you're designing a site in a certain way. It has a colorful heat map that is easy to read by color code showing you where someone's attention is drawn first. I did make some changes based on this to one of our sites, realizing that some of the structure needed changing based on the heat map. But overall, I feel like this has been the most beneficial to clients who may be more data driven and want to see evidence why the site is designed in a certain way. The heat map also breaks down the percentage of attention each area receives.
> 
> **Cons**: Some things aren't as intuitive with Attention Insight as I would like my first go around or two, but it seems like they have made some improvements with it becoming more user-friendly. My biggest issues: I've used heat maps that are more in-depth than Attention Insight's and two, the downloaded reports come with the Attention Insight's branding, so when I send it over to my clients, it's branded to another company. That's enough to really throw a client off and confuse them as it isn't branded to our company. I could have paid more for a plan to have it to have our own banding, but I knew I wouldn't use enough analyses to make it worth the money. I wish it came without branding in general.
> 
> Overall, I found this to be a somewhat helpful software for user experience tweaks. Some of it is more common sense, but to us, it really comes in handy with showing a client why we designed the site the way we did and it gives an extra "cherry on top" to the website we sold a client. They can then have greater confidence in the website we created for them. On the downside, the reports are branded to AI unless you get a higher-tiered product.

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### "The best companion to create the most efficient visuals ( Packaging, Webistes, banners )" — 5.0/5

> **Eric** | *30 June 2022* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: This ease of use and efficiency of the product is what i like the most. The results of the analysis are also very visual and can easily make you optimise any kind of documents or graphic files.
> 
> **Cons**: I don't realy like the photoshop plugin. I often get error messages. I would have loved to have canvas integration.
> 
> There is not one graphic document i publish without using Attention Insight. Thanks to this software, I know what my customer are looking at and i am sure that my marketing visuals have a high clarity.

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### "Website Heatmaps Without the Scripts" — 5.0/5

> **John** | *16 July 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: When I first purchased this, I don't think there was a Chrome extension (unless I missed it). I just started testing and it easily has become what I like most about this software. &#10;&#10;Originally, I had a few issues scanning certain websites (due to lazy load), but now this problem has been solved thanks to the extension. I look forward to really using this tool now.&#10;&#10;I plan on using Attention Insight to help with my prospecting/outreach campaigns. Now that I can quickly visit a website, scan, and receive a downloadable heatmap, I can just as quickly send out an email to the business owner to show my CRO results. Fantastic\!
> 
> **Cons**: My only issue was occasional website scans not working properly due to lazy loading, but this has been solved with the extension.
> 
> Overall, I am very pleased with this software. I've seen some discussion online about why anyone would need to pay for a heatmap tool when Microsoft Clarity offers one for free, but I think these people have their use cases mixed up. This tool gives you conversion rate optimization insights BEFORE the traffic comes in\!

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## Links

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