--- description: Learn more about GivingDNA price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: GivingDNA Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Charity Software](/directory/30805/nonprofit/software) > [GivingDNA](/software/179281/givingdna) # GivingDNA Canonical: https://www.capterra.co.nz/software/179281/givingdna Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/179281/givingdna?page=2) > Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening. > > Verdict: Rated **4.9/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses GivingDNA? The nonprofit space. Specifically, direct marketers, fundraisers and prospect researchers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 9 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Pursuant - **Location**: Dallas, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$500.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Monthly Plan: $500/month Annual Plan Starts at: $6,000/year - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - AI/Machine Learning - CRM - Campaign Analytics - Campaign Tracking - Dashboard - Data Analysis Tools - Data Extraction - Data Integration - Data Mapping - Data Quality Control - Data Visualisation - Donor Management - ETL Tools - Engagement Tracking - Fundraising Management - Performance Metrics - Predictive Analytics - Reporting & Statistics - Reporting/Analytics - Search/Filter - Visual Analytics ## Integrations (12 total) - Blackbaud CRM - Blackbaud Raiser's Edge NXT - Bloomerang - Donately - DonorPerfect - GoFundMe Pro - HubSpot CRM - Little Green Light - Microsoft Excel - Neon - Salesforce Sales Cloud - Virtuous ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Charity Software](https://www.capterra.co.nz/directory/30805/nonprofit/software) ## Related Categories - [Marketing Analytics Software](https://www.capterra.co.nz/directory/31018/marketing-analytics/software) - [Charity Software](https://www.capterra.co.nz/directory/30805/nonprofit/software) - [CRM Software for Nonprofits](https://www.capterra.co.nz/directory/31515/nonprofit-crm/software) - [Data Preparation Software](https://www.capterra.co.nz/directory/32747/data-preparation/software) - [Fundraising Software](https://www.capterra.co.nz/directory/20047/fundraising/software) ## Alternatives 1. [Tableau](https://www.capterra.co.nz/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Adverity](https://www.capterra.co.nz/software/162524/datatap) — 4.5/5 (26 reviews) 3. [Funnel](https://www.capterra.co.nz/software/156756/funnel) — 4.7/5 (19 reviews) 4. [Inzata](https://www.capterra.co.nz/software/178411/inzata) — 4.7/5 (15 reviews) 5. [Domo](https://www.capterra.co.nz/software/119119/domo) — 4.3/5 (329 reviews) ## Reviews ### "Love this product\!" — 5.0/5 > **Jamie** | *30 September 2021* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles. > > **Cons**: As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time. > > Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach. ----- ### "Save your time and sanity" — 5.0/5 > **Murna** | *2 August 2021* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps. > > **Cons**: Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA\! > > My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns. ----- ### "Highly recommend" — 5.0/5 > **Julie** | *30 September 2021* | Philanthropy | Recommendation rating: 8.0/10 > > **Pros**: The Client Success team is amazing at helping you learn to use this took and to help it work for you\! It's truly surprising that there isn't an additional cost for this with as much value as it adds\! > > **Cons**: It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else. > > Excellent\! And I feel like there is even more to learn to get the most out of this tool\! ----- ### "Game Changing Outcomes" — 4.0/5 > **Wendy** | *14 June 2021* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables. > > **Cons**: The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard. > > The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. \[SENSITIVE CONTENT HIDDEN\], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors. ----- ### "Non-profit CRM" — 5.0/5 > **Elena** | *27 April 2022* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: GivingDNA is a comprehensive CRM which includes extra features for non-profits. > > **Cons**: GivingDNA's customer service could response to the cases faster. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/179281/givingdna?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/179281/givingdna) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data