---
description: Learn more about SmileBack price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: SmileBack Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Satisfaction Software](/directory/30541/customer-satisfaction/software) > [SmileBack](/software/178951/smileback)

# SmileBack

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> SmileBack is the only customer feedback system specifically designed for MSPs and focused exclusively on customer satisfaction.
> 
> Verdict: Rated **4.9/5** by 35 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SmileBack?

Our customers are users of helpdesks, this includes outsourced helpdesks such as MSPs but also the broader helpdesk space, where the helpdesk supports a business, rather than is the business.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 35 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: ConnectWise
- **Location**: Tampa, US
- **Founded**: 1982

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Pricing is based on the total number of your staff that are working on your service tickets.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Customer Segmentation
- Dashboard
- Engagement Tracking
- Feedback Management
- Negative Feedback Management
- Reporting/Analytics
- Sentiment Analysis
- Survey/Poll Management
- Surveys & Feedback
- Trend Analysis

## Integrations (11 total)

- Autotask PSA
- BrightGauge
- CloudRadial
- ConnectWise PSA
- Dropbox Business
- Freshdesk
- Kaseya BMS
- Microsoft Teams
- Slack
- Zapier
- Zendesk Suite

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Satisfaction Software](https://www.capterra.co.nz/directory/30541/customer-satisfaction/software)

## Related Categories

- [Customer Satisfaction Software](https://www.capterra.co.nz/directory/30541/customer-satisfaction/software)
- [Customer Experience Software](https://www.capterra.co.nz/directory/30671/customer-experience/software)

## Alternatives

1. [Survicate](https://www.capterra.co.nz/software/132914/survicate) — 4.6/5 (99 reviews)
2. [Zendesk Suite](https://www.capterra.co.nz/software/164283/zendesk) — 4.4/5 (4072 reviews)
3. [SurveyMonkey](https://www.capterra.co.nz/software/32728/surveymonkey) — 4.6/5 (10426 reviews)
4. [Trustpilot](https://www.capterra.co.nz/software/169618/trustpilot) — 4.5/5 (1202 reviews)
5. [Jotform](https://www.capterra.co.nz/software/158456/jotform-4-0) — 4.7/5 (2794 reviews)

## Reviews

### "Great and Easy To Setup CSAT Tool" — 5.0/5

> **Eileen** | *26 March 2026* | Professional Training & Coaching | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to setup CSAT Tool that integrates easily to ConnectWise PSA for great CSAT data and easy for the end user too
> 
> **Cons**: Not much, maybe the choice of different pictures, which I think you can but it's usually just the smiley faces

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### "So easy to implement\!" — 5.0/5

> **Cassie** | *6 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: It is so easy to implement. I can set up a new instance of SmileBack in less than an hour. I also love the integrations it offers. We integrated it into Teams so we could get real time feedback and see when clients leave us positive reviews.
> 
> **Cons**: It didn't have the ability to send surveys on projects, it had to be tied to a project ticket so we ended up having to have a special ticket status and use only on one ticket in the work plan.

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### "Simple Customer Satisfaction Metrics" — 5.0/5

> **Jared** | *10 October 2018* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Metrics galore\! Cut up the data received from surveys in many ways.&#10;Very helpful to manage service providers with many clients, giving an idea of how your employees are doing.&#10;&#10;Delegate access to your managers and automation to alert the right users when negative feedback is received to handle accordingly.
> 
> **Cons**: Don't love being locked down to only 3 responses but in truth that keeps it simple and keeps me from going to wild with customization.&#10;The data is only useful if its easy to read and understand and Smileback keeps you in a box to ensure that happens.

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### "Value for price" — 3.0/5

> **Verified Reviewer** | *22 March 2022* | Management Consulting | Recommendation rating: 5.0/10
> 
> **Pros**: The pricing is good for the features that SmileBack offers.
> 
> **Cons**: At the time that our company used SmileBack, there were no incentives to encourage our employees to request a client fill out the survey/click the icons.

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### "Great Design & Easy to Use\!" — 5.0/5

> **Jennifer** | *15 October 2018* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Clean emails that get sent out.&#10;Easy to understand.&#10;Very easy to setup.&#10;Easy to make back-end changes.&#10;How easy it is for customer to give feedback, it is really amazing\!
> 
> **Cons**: I would love to be able to tweak the widget design more easily.&#10;Real-time widget reporting.
> 
> We are allowing our customer to easily rate their experience, and before SmileBack it was a laborious task and we got very few responses. With SmileBack our response rate is up 43%\!

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/178951/smileback)

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| en | <https://www.capterra.com/p/178951/SmileBack/> |
| en-AE | <https://www.capterra.ae/software/178951/smileback> |
| en-AU | <https://www.capterra.com.au/software/178951/smileback> |
| en-CA | <https://www.capterra.ca/software/178951/smileback> |
| en-GB | <https://www.capterra.co.uk/software/178951/smileback> |
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