Google Analytics

Google Analytics

by Google

Who Uses This Software?

Cloud-based analytics platform that enables businesses of all sizes track users' behaviors and customers' interactions with websites and applications, access and share marketing insights & more.

Average Ratings

4,076 reviews
  • Overall 4.7/5
  • Ease of Use 4.1/5
  • Customer Service 4.2/5
  • Features 4.6/5
  • Value for Money 4.7/5

Product Details

  • Pricing Details The product is available for free.
  • Free Version Yes
  • Free Trial No
  • Deployment Cloud, SaaS, Web
    Mobile - Android Native
  • Training Documentation
  • Support Online

Vendor Details

  • Google
  • http://www.google.com

About Google Analytics

Analytics platform that enables businesses of all sizes to track users' behavior, gain marketing insights and more.

Google Analytics Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Popular Products

Google Analytics Most Helpful Reviews

A Quintessential Tool to Improve Business Performance.

Reviewed on 27/05/2019
Subash B.
Co-Founder
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
3/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Google Analytics provides you data on traffic from all sources - be it paid, organic, referral, etc. So irrespective of you are a small blogger or an e-commerce site selling millions worth of merchandise per day, Google Analytics is a quintessential tool that will help you improve your business performance. Irrespective of Goals & KPIs - be it grow traffic, increase engagement, grow leads or conversions, increase revenues, etc - Google Analytics is a single tool that will help you move the needle - give you enough data and insights to improve your decision making and realise your goals.

Pros: 1. Can track anything and everything that happens on your website and apps. It's so powerful.
2. It's free (for the basic version).
3. Powerful data analytics capability to help decision making.
4. Can handle massive volumes of data in a simple & easy way.
5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.

Cons: 1. Heat maps are not available fully - on the console itself - although a rudimentary option is available to view it on the website page itself. Needs improvement.
2. It's like a balloon - you can get more if you take the effort to learn and the learning curve is also very steep.
3. Reports and data visualisation are taken away and created on another platform called Google Data Studio, the functionality should have been added to Google Analytics itself.
4. It's tricky to setup tracking for deeper elements and also the key functionality of setting up is broken away into another tool called Google Tag Manager - again the functionality should have been on Google Analytics itself.
5. Organic data points like search terms are left out of Google Analytics and another tool called Google Search Console needs to be used to get relevant data.

Web analytics of international class

Reviewed on 30/12/2019
Chamath N.
Chief Technology Officer
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Pros: As a whole, people have many positive demonstrations with Google analytics. We especially
like this since we can download our PDFs from our traffic reports and to our web pages. So, you
can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and
the demographic data and details of the customers. Your Google Analytics gives you the
necessary data regarding yourself for your business clients and customers. The ones who need
to know you and the ones who do not know you.
It secures your position among customers and your respect in the meantime. We were working
with SEO for several years. And our keywords have improved and started to be more catered to
the proper demographics. All these are based on Google Analytics and its report.
Now we will discuss the pros and cons of using Google analytics. You need to know these to
make an optimum use from it.
Many people love the google analytics platform. It is because it is thoroughly detailed. And the
most broken traffic tools and this also shows you things with specific details like information
including the number of people using your web page and the time they spend on your web
page. Even the pages they load are given in detail.
All these support you to be in touch with the potential customers according to their
demographic range and ways of doing some trigging and catering. Statics and the proved from
are examples.

Cons: The cons of this are something hard to say. This is the second most loved Google product after
Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical
help through Google Analytics.

The Non-Negotiable Software For Website/Business Owners

Reviewed on 3/10/2019
Paul M.
Director of Operations, Marketing Fulfillment
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
4/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: With Google Analytics, I have a comprehensive understanding of when people are visiting my website, what actions they are taking when they get there, and how it affects my bottom line. I know what marketing channels are most effective for me (organic vs. paid) and am able to make data driven decisions based on information that I know is accurate. Syncing this data with other products such as Google Data Studio also makes it easy to put together presentations for team meetings and executive retreats.

Pros: Google Analytics gives you everything you need to succeed in your online business, offering comprehensive data to help you understand how users interact with your website. From real-time reporting to custom data sets based on your desired conversions and events, everything is trackable within Google Analytics. To get the most out of the application, I would also recommend getting yourself Analytics certified, using Google's intuitive LMS software.

Cons: There's very little to complain about when it comes to using Google Analytics. If you aren't familiar with the system, it may take you a while to figure where to find the data that you're looking for, but with a little time (and going through the certification process) you can easily transform the way you use data to make decisions for your business.

My experience with Google analytics

Reviewed on 3/04/2019
Likhwa m. M.
Head, Bulawayo
Online Media, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
3/5
Overall
2/5
Ease of Use
3/5
Features & Functionality
4/5
Customer Support
3/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience with Google Analytics has been a positive one despite the other features that I do not know how to use. I am using the stats I get from Google Analytics to improve and refine my website content. I am able to tell what is working for my site and hence I can easily focus my abilities on those areas. I am also using it to support my marketing efforts. I am able to give potential advertisers detailed information about my audience and where they are from. That way each audience gets a tailored pitch.

Pros: Google Analytics provides useful insights into my website traffic. I make mobile apps as well and so the information on what devices visit my site is very helpful. The aggregation of users by country is quite helpful and has helped me tailor my content to suit the audience that visits my site.

Cons: Some of the terminology is too technical and requires a tech person to fully understand it. I am a self taught web developer, so there are some features which I do not use because I do not understand what they are, or their significance. These include words like "coverage" and "index" The objective of this data should be to give meaning so that developers make better decisions. I would appreciate a summary that gives an overview of what it all means. A summarized statement e.g. "This might cause your site to crash, so remove such and such", or "You have 2 errors, do ABC to fix them." There are small help questions in the console but they do not give much information to a beginner. So i do get informed about errors but I do not even know where to start if I want to fix them. I think it would work better if there was an inbuilt teaching feature when one hovers over certain words.

With Google Analytics, you will Know your customers !

Reviewed on 3/01/2020
Harshit B.
Software Engineer
Computer Software, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Pros: Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Cons: The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.

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