Google Analytics

Who Uses Google Analytics?

Cloud-based analytics platform that enables businesses of all sizes track users' behaviors and customers' interactions with websites and applications, access and share marketing insights & more.

What Is Google Analytics?

Analytics platform that enables businesses of all sizes to track users' behavior, gain marketing insights and more.

Google Analytics Details

Google

http://www.google.com

Founded 2012

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Starting price

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Free Version

Free Version Yes
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Free Trial

Free Trial No
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Google Analytics deployment and support

Support

  • FAQs/Forum
  • Knowledge Base
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)

Training

  • Documentation
  • Videos

Google Analytics Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customization
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Monitoring
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Projections
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Single Page View
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Workflow Management

View full list of Dashboard Software

  • AB Testing
  • Alerts/Notifications
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Visualisation
  • Engagement Tracking
  • Funnel Analysis
  • Interactive Reports
  • Machine Learning
  • Product Data Management
  • Session Recording
  • Usage Tracking/Analytics

View full list of Product Analytics

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Audit Management
  • Budgeting/Forecasting
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Financial Analysis
  • Financial Reporting
  • Forecasting
  • Marketing Reports
  • Monitoring
  • Multiple Data Sources
  • OLAP
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Search/Filter
  • Single Sign On
  • Summary Reports
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Reporting Tools

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Behaviour Tracking
  • Campaign Analytics
  • Campaign Management
  • Charting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Trend Analysis
  • Screen Activity Recording
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualisation
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

View full list of Web Analytics Tools

Google Analytics Alternatives - Capterra New Zealand 2021

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Google Analytics Reviews

Read all reviews

Overall rating

4.7/5

Average score

Ease of Use 4.1
Customer Service 4.1
Features 4.6
Value for Money 4.7

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Share your experiences with other software buyers.

Write a Review!
Prithviraj J.
SEO Consultant
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 11/06/2020

"Best Tool To Interpret the Development of Your Website/App"

Comments: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Pros: 1- Ready Reports Generation
2- Real-time analysis of a website
3- Analysis of variety of site

Cons: 1- Few complications in combining dimensions and metrics
2- Few methods are tricky for setting up filters and segmentations

  • Reviewer Source 
  • Reviewed on 11/06/2020
Simon P.
Director
Information Technology & Services, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 23/04/2021

"A must for keeping track of website performance"

Comments: I use Google Analytics on our own, and our clients websites. Overall it's a great product and being free to use it's a no brainer.

Pros: The main thing to like about GA is it's free! For the minimal outlay you get great insight into the performance of the website, where customers are coming from in terms of location and channel, their journey through the site, where there might be exit points, areas of concern.

Cons: The biggest gripe is that Google hides the majority of natural search terms which bring customers to the website, information they clearly have available to them as it works fine for paid search terms. For this, you would have to invest in alternative software.

  • Reviewer Source 
  • Reviewed on 23/04/2021
Dallas S.
Chief Consultant & Strategist
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 9/07/2021

"Google Analytics Good Value"

Comments: This service made transferring and exporting data a breeze, it was seamless, painless and help my companies overall workflow.

Pros: It was nice to have all of my website analytics in one hub and have the ability to export any file size I need. Google Analytics made it quick and easy to transfer data to all my clients.

Cons: Some of the updates are a pain when first installed, but they do provide a fairly easy to understand tutorial.

  • Reviewer Source 
  • Reviewed on 9/07/2021
Jamie P.
Executive Assistant
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    1 /5
  • Features & Functionality
    3 /5
  • Customer Support
    2 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 18/02/2020

"Maybe I'm Stupid"

Comments: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Cons: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

  • Reviewer Source 
  • Reviewed on 18/02/2020
Verified Reviewer
Data Analyst
Graphic Design, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/05/2021

"The best software for checking and monitoring analytics."

Comments: Simply great. Like I said it can be difficult to get the hang of it but once you do, you have an absolute analytics powerhouse on your hands.

Pros: Google Analytics is among the most powerful analytic tool out there. It also free which is absolutely great for the features and functionality you will be getting. The vast range of metrics that Google Analytics allows you to track is nothing short of impressive. I am a Data analyst and web developer in my company so Google analytics has been an indispensable tool for me. I use it daily to track behaviour flow, conversation rate, goals, web site analytics and many other metrics. Google data studio is a great way to retrieve data directly from the tool and create a customizable dashboard with all the top metrics that you frequently analyze or track.

Cons: I don't have much to complain about when it comes to Google analytics performance and reliability. The only issue I had was getting acquainted with navigating through and learning all the features. It takes a lot of time to learn how to use Google analytics to a workable degree. I personally had to take a free course offered by Google to properly get the hang of all the features and their uses and to properly monitor and analyze the data it provides. It's not easy to learn and so my team members often have problems and regularly come to me for help with using the software to achieve a certain desired goal.

  • Reviewer Source 
  • Reviewed on 19/05/2021