--- description: Learn more about Fuel Cycle price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Fuel Cycle Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [Fuel Cycle](/software/173743/fuel-cycle) # Fuel Cycle Canonical: https://www.capterra.co.nz/software/173743/fuel-cycle Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/173743/fuel-cycle?page=2) > Market Research Cloud helps businesses maintain constant connections with their customers, prospects and users for actionable insights. > > Verdict: Rated **4.6/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Fuel Cycle? Designed for market researchers, consumer insights leaders, and experience managers in industries including retail/cpg, media and entertainment, healthcare, financial services, insurance, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 30 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Fuel Cycle - **Founded**: 2005 ## Commercial Context - **Starting Price**: US$0.01 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Contact Fuel Cycle directly for pricing details. - **Target Audience**: 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Benchmarking - Customer Segmentation - Data Visualisation - Panel Management - Reporting/Analytics - Sentiment Analysis - Statistical Analysis - Survey Builder - Survey/Poll Management ## Support Options - Email/Help Desk - Phone Support - Chat ## Category - [Market Research Software](https://www.capterra.co.nz/directory/10041/market-research/software) ## Related Categories - [Market Research Software](https://www.capterra.co.nz/directory/10041/market-research/software) - [Customer Satisfaction Software](https://www.capterra.co.nz/directory/30541/customer-satisfaction/software) ## Alternatives 1. [Typeform](https://www.capterra.co.nz/software/137289/typeform) — 4.7/5 (945 reviews) 2. [CleverX](https://www.capterra.co.nz/software/1067268/CleverX) — 4.7/5 (101 reviews) 3. [Tremendous](https://www.capterra.co.nz/software/197141/tremendous-rewards) — 4.8/5 (456 reviews) 4. [Make Opinion](https://www.capterra.co.nz/software/1045620/make-opinion) — 4.8/5 (65 reviews) 5. [Semrush](https://www.capterra.co.nz/software/151962/semrush) — 4.6/5 (2316 reviews) ## Reviews ### "Strong Research Community Platform (w/ lots of tools) best for an End User Client" — 5.0/5 > **Jeff** | *26 February 2020* | Market Research | Recommendation rating: 9.0/10 > > **Pros**: The back end is very robust and intuitive. It can do a lot of different activity types depending on objectives. The navigation around back end makes sense even for the non tech savvy on how to do something like create an activity card to your community to react to. I also like the dynamic user groups and the email builder. The app is also pretty nice and easy for users to use. The email builder is VERY good on making your emails look however you need them to look. Also, the FUEL CYCLE team are very knowledgeable and helpful. Both \[SENSITIVE CONTENT HIDDEN\] are great resources to help you when you have questions or challenges. > > **Cons**: Having an online community that awards points redeemable for digital gift cards via the GiftBit API is the weakest aspect of the FUEL CYCLE community administration experience. The redemption process for a user will frequently go sideways on you either by fault of user error or on fault of the GiftBit API or GiftBit's emailer. This experience can cause member attrition as well as create extra time spent by you (and dollars) to make things right with those members who don't redeem properly, don't receive their claim code email or generally don't understand how it all works. You gotta make sure you take care of your members properly. I've had experience with Tango Card's API connected to an online community with significantly fewer issues. The 2nd weakest aspect is the survey platform tools that integrate with FUEL CYCLE. SurveyGizmo is free CPCs but that's because its so limited and incapable of performing anything more complicated than a quick poll or simple survey. Qualtrics and SurveyMonkey aren't that much better. In future, I hope to see FUEL CYCLE EXCHANGE get some better survey platform options like Decipher or ConfirmIt. For an administrator that wants to run lots of complex surveys with routing, with quotas, etc, the current options aren't great for that. This is why I feel the platform is best for an end user client and not a research agency and not a third-party consultant. Its a fine tool but best wielded by someone at the brand closer to research objectives. > > Having FUEL CYCLE as a partner was great as they dealt with a lot of the onboarding items and beat their own timeline having our community built, which was impressive. Having our consumer panel on the FUEL CYCLE community platform solved a problem of consolidating tens of thousands of members (of various backgrounds, segments, and locations) into one lone hub for research at our control. The efficiencies of this were very valuable to my organization in conducting work for the brand who owned the panel. I hope to work with FUEL CYCLE again and would definitely recommend them to any brand looking to for an online community partner. ----- ### "A tool and partner" — 5.0/5 > **Ian** | *29 April 2020* | Food & Beverages | Recommendation rating: 9.0/10 > > **Pros**: Fuel Cycle is easy to use and allows for a wide range of research methods. Some of the tools are built and managed by FC but at the same time they bring in fabulous partners that give me as a researcher a single place to go to execute a wide range of studies > > **Cons**: The learning curve was a bit steep but the company has reacted to feedback and recently has begun to add templated activities that simplify the way in which you interact with members of your panel. These improvements will make it easier to use and simplier to learn if new to the tool > > FC has been a great partner that makes my job leading a small research team much easier. I can do more research, faster and cheaper because I partner with them. The support I get from the account team and from the technical specialist has been fabulous. ----- ### "Great Community Panel Management and Engagement Tool" — 3.0/5 > **Elissa** | *25 January 2022* | Apparel & Fashion | Recommendation rating: 5.0/10 > > **Pros**: I love that we can manage our community easily from one place. It really does allow us to manage over 15,000 people with ease. > > **Cons**: The needing to launch a number of different plugins to get the job done can be tasking. I wish it was able to launch WITHIN the platform, rather than taking me outside of it. > > We are solving the need to have easy access to customer feedback. This is used for product development, campaign testing and development, and customer loyalty tactics. ----- ### "Fuel Cycle Feedback" — 5.0/5 > **Danielle** | *25 January 2022* | Entertainment | Recommendation rating: 7.0/10 > > **Pros**: Having our members in one platform. Love the integration of Qualtrics to make programming easier. I like the incentives and being able to give points. > > **Cons**: Launching an activity seems to be difficult. You have to import the link, set up the activity + set up the communication email. > > How to bring better content to our viewers. Overall my experience has been great. Special shoutout to \[SENSITIVE CONTENT\] (our panel partners) for always being on top of communication. They make managing a panel easy and I enjoy our partnership with them. ----- ### "Thoughts on Fuel Cycle" — 4.0/5 > **Erika** | *25 January 2022* | Retail | Recommendation rating: 6.0/10 > > **Pros**: I appreciate that I can field a lot of different types of survey questions and can do some fairly sophisticated data analyses. > > **Cons**: The software can be buggy more than it probably should be. That, and existing analyses of Qualitative data is pretty much useless. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/173743/fuel-cycle?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/173743/fuel-cycle) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data