---
description: Learn more about Apptimize price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apptimize Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [AB Testing Tools](/directory/30896/ab-testing/software) > [Apptimize](/software/173728/apptimize)

# Apptimize

Canonical: https://www.capterra.co.nz/software/173728/apptimize

Page: 1 / 2\
Next: [Next page](https://www.capterra.co.nz/software/173728/apptimize?page=2)

> Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing \&amp; feature flags.
> 
> Verdict: Rated **4.4/5** by 8 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Apptimize?

Designed for businesses of all sizes, it is an user experience solution that assists with audience targeting \&amp; segmenting , A/B testing, data export capabilities, pilot users targeting and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 8 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Apptimize
- **Location**: San Francisco, US
- **Founded**: 2013

## Commercial Context

- **Starting Price**: US$30,000.00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Contact Apptimize for pricing details.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- A/B Testing
- Audience Targeting
- Multivariate Testing
- Split Testing
- Statistical Analysis
- Visual Editor

## Integrations (5 total)

- Adobe Analytics
- Amplitude
- Flurry
- Google Analytics 360
- Mixpanel

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [AB Testing Tools](https://www.capterra.co.nz/directory/30896/ab-testing/software)

## Alternatives

1. [Mida.so](https://www.capterra.co.nz/software/1058588/mida-so) — 4.6/5 (43 reviews)
2. [ConvertCart](https://www.capterra.co.nz/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews)
3. [Croct](https://www.capterra.co.nz/software/1052152/croct) — 4.9/5 (13 reviews)
4. [Instapage](https://www.capterra.co.nz/software/141695/instapage) — 4.5/5 (365 reviews)
5. [Unbounce](https://www.capterra.co.nz/software/145639/unbounce) — 4.5/5 (257 reviews)

## Reviews

### "Great software for managing A/B Testing" — 4.0/5

> **Mansi** | *22 December 2022* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: I liked that their product and its features were seamless, and as a user, I was able to use it across multiple channels and also on different platforms like the web, mobile, and tablets. I can track all my features easily, and even after a change is made, the results are reflected quickly, i.e., the performance of their product is excellent. One of their best features is their personalized user experience, where they target any feature of the product testing for a particular segment of users.
> 
> **Cons**: I did not identify any major cons. Though, they can work on making their landing website more intuitive and provide more details about the features they offer in their solutions.
> 
> Good experience in A/B testing

-----

### "Good tool to perform test" — 5.0/5

> **Bharat** | *7 February 2020* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: Apptimize is easy to use and good software for AB testing and performances testing. Interface is easy to handle. It helps in iOS and android mobile application testing.
> 
> **Cons**: It should gathers all the previous result so others can check quickly. Otherwise I’m happy with apptimize features.
> 
> My experience is good with apptimize. Use many in AB testing.

-----

### "very detailed & robust product/feature AB testing product offering" — 4.0/5

> **Allen** | *22 February 2020* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: The what you see is what you get (WYSIWYG) editor is an easy tool that is super intuitive. Many features to take advantage of and take your ab testing to the next level
> 
> **Cons**: Dashboard user interface is a lot to look at, but once you figure out a workflow it makes more sense. A bit of a daunting task to utilize all the features of the program
> 
> Flexible tool with greatly helps with experimentation. Highly recommend this tool to anyone

-----

### "Good & robust product, but high learning curve" — 4.0/5

> **Verified Reviewer** | *20 March 2018* | Recommendation rating: 8.0/10
> 
> **Pros**: Really well thought through in terms of A/B testing; easy to use WYSIWYG editor. Feature flags are important feature for development.
> 
> **Cons**: There is a high learning curve to use this product, also specifically for developers. However, once they understand how the tool works, it becomes much easier to launch code block tests, or anything non-visual.

-----

### "I loved your A / B test design" — 5.0/5

> **Suhayl Del Carmen** | *12 September 2018* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become very helpful with its different tools.
> 
> **Cons**: I just have not had problems with the use of Apptimize, I am satisfied with the features it has.

-----

Page: 1 / 2\
Next: [Next page](https://www.capterra.co.nz/software/173728/apptimize?page=2)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/173728/apptimize)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/173728/apptimize> |
| de-AT | <https://www.capterra.at/software/173728/apptimize> |
| de-CH | <https://www.capterra.ch/software/173728/apptimize> |
| en | <https://www.capterra.com/p/173728/Apptimize/> |
| en-AE | <https://www.capterra.ae/software/173728/apptimize> |
| en-AU | <https://www.capterra.com.au/software/173728/apptimize> |
| en-CA | <https://www.capterra.ca/software/173728/apptimize> |
| en-GB | <https://www.capterra.co.uk/software/173728/apptimize> |
| en-IE | <https://www.capterra.ie/software/173728/apptimize> |
| en-IL | <https://www.capterra.co.il/software/173728/apptimize> |
| en-IN | <https://www.capterra.in/software/173728/apptimize> |
| en-NZ | <https://www.capterra.co.nz/software/173728/apptimize> |
| en-SG | <https://www.capterra.com.sg/software/173728/apptimize> |
| en-ZA | <https://www.capterra.co.za/software/173728/apptimize> |
| fr | <https://www.capterra.fr/software/173728/apptimize> |
| fr-BE | <https://fr.capterra.be/software/173728/apptimize> |
| fr-CA | <https://fr.capterra.ca/software/173728/apptimize> |
| fr-LU | <https://www.capterra.lu/software/173728/apptimize> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.nz/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Apptimize","description":"Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence  Apptimize enables them to test and optimize these apps to reach and exceed business goals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/de7c717f-e83f-4436-af51-087889e3bce3.png","url":"https://www.capterra.co.nz/software/173728/apptimize","@id":"https://www.capterra.co.nz/software/173728/apptimize#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":8},"offers":{"price":"30000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/software/173728/apptimize#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Apptimize?","@type":"Question","acceptedAnswer":{"text":"Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presenceApptimize enables them to test and optimize these apps to reach and exceed business goals.","@type":"Answer"}},{"name":"Who Uses Apptimize?","@type":"Question","acceptedAnswer":{"text":"Designed for businesses of all sizes, it is an user experience solution that assists with audience targeting & segmenting , A/B testing, data export capabilities, pilot users targeting and more.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.nz/software/173728/apptimize#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AB Testing Tools","position":2,"item":"/directory/30896/ab-testing/software","@type":"ListItem"},{"name":"Apptimize","position":3,"item":"/software/173728/apptimize","@type":"ListItem"}]}]}
</script>
