---
description: Learn more about Driftrock price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Driftrock Pricing, Reviews & Features - Capterra New Zealand 2026
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# Driftrock

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> Automotive Marketing Platform to boost your lead volume, increase lead quality and conversion rates.
> 
> Verdict: Rated **4.5/5** by 13 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Driftrock?

Automotive Data-driven brands

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 13 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Driftrock
- **Founded**: 2013

## Commercial Context

- **Starting Price**: US$49.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Starting from $49/month.

The pricing is flexible and depends on the features you want to include in your package. 

A Free plan is available.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Norway, South Africa, Sweden, United Kingdom, United States

## Features

- Activity Dashboard
- CRM
- Campaign Management
- Contact Database
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Multi-Account Management
- Multi-Channel Marketing
- Online Forms
- Performance Metrics
- Personalisation
- Reporting & Statistics
- Sales Reports
- Search/Filter
- Social Media Integration
- Third-Party Integrations

## Integrations (16 total)

- Amazon S3
- Campaign Monitor by Marigold
- Convertr
- Dotdigital
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Content Hub
- Intercom
- Keap
- LinkedIn for Business
- Mailchimp
- Maropost
- Oracle Eloqua Marketing Automation
- Sailthru

... and 1 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)

## Related Categories

- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)
- [Advertising Agency Software](https://www.capterra.co.nz/directory/30736/advertising-agency/software)
- [Lead Generation Software](https://www.capterra.co.nz/directory/30963/lead-generation/software)
- [Lead Management Software](https://www.capterra.co.nz/directory/30017/lead-management/software)
- [Lead Nurturing Software](https://www.capterra.co.nz/directory/31563/lead-nurturing/software)

## Alternatives

1. [EngageBay CRM](https://www.capterra.co.nz/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
2. [Bitrix24](https://www.capterra.co.nz/software/113540/bitrix24) — 4.2/5 (984 reviews)
3. [Jobin.cloud](https://www.capterra.co.nz/software/1021637/jobincloud) — 4.7/5 (172 reviews)
4. [Ontraport](https://www.capterra.co.nz/software/135263/ontraport) — 4.2/5 (89 reviews)
5. [Gold-Vision CRM](https://www.capterra.co.nz/software/133582/gold-vision-crm) — 4.6/5 (131 reviews)

## Reviews

### "The essential tool to increase your sales with quality leads" — 4.0/5

> **Marina** | *28 July 2023* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: The platform uses accurate data and advanced segmentation to target the right audiences, which has allowed me to significantly increase my lead volume and improve my conversion rate.
> 
> **Cons**: I would like to see a greater variety of integrations with other marketing tools.
> 
> The ability to target specific audiences has been critical to achieving such strong results.

-----

### "it is a marketing automation and customer engagement platform." — 5.0/5

> **sanu** | *13 February 2023* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience.
> 
> **Cons**: Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation.
> 
> Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth.

-----

### "Absolute mess of a product with horrible support" — 1.0/5

> **Jeff** | *12 July 2019* | Media Production | Recommendation rating: 0.0/10
> 
> **Pros**: It does what we need it to do... when it doesn't fail (which is at least once a month)
> 
> **Cons**: Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.
> 
> I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free\!

-----

### "An advertising dream come true" — 5.0/5

> **Daniel** | *19 July 2019* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.
> 
> **Cons**: Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.
> 
> I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

-----

### "Easy software with great support" — 5.0/5

> **Ed** | *15 July 2019* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically.  This allowed us to avoid manual uploads that are a static point in time.
> 
> **Cons**: Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

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## Links

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