18 years helping New Zealand businesses
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Bloomreach
What Is Bloomreach?
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi AI, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping.
Who Uses Bloomreach?
Multi-channel content delivery system that helps e-commerce businesses in retail, hospitality, manufacturing, distribution, transportation and other industries create, manage, share, and edit content.
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Reviews of Bloomreach
Very user friendly and personalized
Comments: Bloomreach is helping to automate all the campaigns related to the lifecycle of our clients.
Pros:
Bloomreach is a very user friendly platform. You'll easily create scenarios & campaigns, set logics, edit templates and see the automated dashboards for each campaign. Also the support team is very fast and useful when you have any problem.
Cons:
Reports feature sometimes could be ver overwhelming and not that user friendly.
Bert inser friendly
Pros:
The ease of use. It’s super easy to learn the basics and once you’ve learned the basics the rest will be easy to learn as well
Cons:
Our business is complex and Bloomreach doesn’t have support for all our needs
Great, better and the worst...
Comments: Amazing, complicated and unfortunatelly very often frustrating
Pros:
Amazing tool with many different features... imposible to pick only few.
Cons:
Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.
Ok email automation platform. Terrible CDP.
Comments: Ok email automation platform. Terrible CDP.
Pros:
A lot of potential customization like a sandbox
Cons:
Default and out of the shelf functionality is limited or unnecessarily complex
Alternatives Considered:
Elegant, scalable and user friendly all-in-one Marketing Automation platform
Comments: Very competent technical and customer support team. They know what they are talking about beyond what their solution offers. Solution is on the pricy side, but is worth the investment considering the performance and range of use cases covered. Great GDPR compliance
Pros:
Speed despite volumes of data ingested. The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios
Cons:
That is a one-in-all solution for all Marketing Automation needs. If we had to select another setup this would mean purchasing different solutions to coer all the use cases of Bloomreach. Mainly the personalisation and real time use cases are not covered by other CDPs.
