---
description: Learn more about Kevel price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Kevel Pricing, Reviews & Features - Capterra New Zealand 2026
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Breadcrumb: [Home](/) > [Ad Server Software](/directory/31121/ad-server/software) > [Kevel](/software/170897/kevel)

# Kevel

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> Kevel offers the infrastructure APIs needed to quickly build custom ad platforms.
> 
> Verdict: Rated **4.6/5** by 49 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Kevel?

Kevel's industries span from eCommerce to social networks to standard publishers, with several in between. They all share the same desire of building a server-side, innovative ad server.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 49 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Kevel
- **Location**: Durham, US
- **Founded**: 2010

## Commercial Context

- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing is based on features, APIs, support and request volume.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: English
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Israel and 16 more

## Features

- A/B Testing
- Ad Inventory Management
- Ad Optimisation
- Advertising Management
- Conversion Tracking

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Ad Server Software](https://www.capterra.co.nz/directory/31121/ad-server/software)

## Alternatives

1. [wetracked.io](https://www.capterra.co.nz/software/1074947/wetracked-io) — 5.0/5 (193 reviews)
2. [Topsort](https://www.capterra.co.nz/software/1034881/topsort) — 4.4/5 (13 reviews)
3. [Taboola](https://www.capterra.co.nz/software/156009/taboola) — 4.5/5 (68 reviews)
4. [Outbrain](https://www.capterra.co.nz/software/140446/outbrain-amplify) — 3.9/5 (32 reviews)
5. [Genius Monkey](https://www.capterra.co.nz/software/1016288/genius-monkey) — 5.0/5 (12 reviews)

## Reviews

### "Perfect for a marketplace looking to add an internal promotions feature" — 5.0/5

> **Joshua** | *4 December 2018* | Furniture | Recommendation rating: 9.0/10
> 
> **Pros**: Most ad engines are built to place blobs of HTML in iframes or similar constructs.  They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system.  Adzerk  provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature.  It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.
> 
> **Cons**: The object hierarchy and terminology can be complex and confusing.  Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation.  They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.
> 
> Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest.  It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server.  And you can track impressions and clicks and then generate reports for your own users through Adzerk as well.  Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users.&#10;&#10;Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

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### "Easy API-based integration, well built platform, great engineering support\!" — 5.0/5

> **Rémi** | *7 December 2019* | Music | Recommendation rating: 9.0/10
> 
> **Pros**: Adzerk's APIs allowed us to do almost everything we needed. This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated. &#10;&#10;The web Management UI is simple, responsive and gets the job done. Changes are reflected in near real time in ad serving. Same for reporting. &#10;&#10;From discussions with their engineers, their backend is built to scale and it shows, their ad serving APIs are incredibly fast.
> 
> **Cons**: It would be nice to have permission levels on the web Management UI. &#10;&#10;The Management UI has a Creative Template feature allowing you to create addition input fields for a creative. This is great, I wish they had more options to validate user input (dropdowns, min/max, regex matching perhaps, etc).
> 
> At TouchTunes, we run music promotions and ads on a network of over 65,000 digital jukeboxes in bars, restaurants and other social venues across North America and Europe. Patrons can also be the DJ and control these jukeboxes by installing the TouchTunes mobile app on their iOS and Android phones. Downloaded over 8 Million times to date, patrons can receive free credits to play the jukebox, notably from promotional music campaigns. &#10;&#10;We needed an ad platform that would allow us to integrate quickly and seamlessly with these various devices, at the API level, and that would scale to handle the typical peak traffic on busy Friday nights. &#10;&#10;The Adzerk team has been a great partner during integration, understanding our special use cases, recommending various implementation options, and always just a Slack message away answering engineering questions in real time\!

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### "Intriguing idea for a software platform but doesn't deliver performance" — 2.0/5

> **Verified Reviewer** | *8 April 2018* | Recommendation rating: 2.0/10
> 
> **Pros**: I like the technical approach to being able to place your own ads and manage them on your website.  The interfaces set their business model apart in terms of independent setups and administration of ads.
> 
> **Cons**: Unfortunately it just doesn't deliver in terms of performance and uptime.  We can't afford for it to not do this consistently.
> 
> Unfortunately we received minimum benefits although it was a great concept.

-----

### "Adzerk Review" — 5.0/5

> **Lance** | *12 February 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use and unmatched customers service.  The team is very responsive to any questions or concerns that we've had over the years.  The product is solid.
> 
> **Cons**: I really don't have too much from a negative standpoint that I can think of.  A limited client side UI would be helpful for some of our clients though.
> 
> We've worked with the Adzerk team from the beginning - I cannot believe it's been 10 years\!  I've known the reps from as far back as his days with The Lounge network.  He leads a team of true professionals that are knowledgeable, attentive and puts out a great product that's always growing and adapting to the market.

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### "Great API and reporting tools, great for custom-built solutions/marketplaces, but slightly buggy UI" — 4.0/5

> **Verified Reviewer** | *21 September 2018* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: - Great API that has become much more reliable since we started using it years ago&#10;- Very reliable delivery, even when the management console is down, the ads continue delivery&#10;- Amazing reporting tools, including realtime stats&#10;- Easy-to-use and extend JS library&#10;- Responsive and thorough support team
> 
> **Cons**: Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around.
> 
> Pleasure to work with. When issues arise they're resolved quickly. They're constantly improving their product.

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## Links

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