---
description: Learn more about Trustpilot price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Trustpilot Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Feedback and Reviews Management Software](/directory/31024/review-management/software) > [Trustpilot](/software/169618/trustpilot)

# Trustpilot

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> A customer review management tool that brings businesses and consumers together through reviews.
> 
> Verdict: Rated **4.5/5** by 1205 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Trustpilot?

Trustpilot serves all of the Internet economy.&#10;&#10;- Ecommerce&#10;- Retail&#10;- Financial services&#10;- Consumer services&#10;- Consumer goods&#10;- Insurance&#10;- Healthcare&#10;- Auto&#10;- Travel

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 1205 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Trustpilot
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$299.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Free: $0 per month&#10;&#10;Plus: $299 per month&#10;&#10;Premium: $629 per month&#10;&#10;Advanced: $1,099 per month&#10;&#10;Enterprise: Contact Vendor for pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Danish, Dutch, English, French, German, Italian, Spanish, Swedish
- **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, Lithuania, Netherlands, New Zealand, Spain, Sweden, Switzerland, United Kingdom, United States

## Features

- Anonymous Feedback
- Campaign Management
- Complaint Monitoring
- Customer Experience Management
- Dashboard
- Data Visualisation
- Engagement Tracking
- Feedback Management
- Mobile Survey
- Multi-Channel Data Collection
- Negative Feedback Management
- Reporting/Analytics
- Response Management
- Review Monitoring
- Review Notification
- Review Request
- SEO Management
- Sentiment Analysis
- Social Media Integration
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- Visual Analytics

## Integrations (36 total)

- Adestra
- Adobe Commerce
- BigCommerce
- Chattermill
- Flowbox
- Fresh Relevance
- Gnatta
- Gorgias
- Hootsuite
- Klaviyo
- Mailchimp
- Meta for Business
- Movable Ink
- Nosto
- OpenCart

... and 21 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- Chat

## Category

- [Feedback and Reviews Management Software](https://www.capterra.co.nz/directory/31024/review-management/software)

## Related Categories

- [Feedback and Reviews Management Software](https://www.capterra.co.nz/directory/31024/review-management/software)
- [Customer Satisfaction Software](https://www.capterra.co.nz/directory/30541/customer-satisfaction/software)
- [Customer Experience Software](https://www.capterra.co.nz/directory/30671/customer-experience/software)
- [Customer Loyalty Software](https://www.capterra.co.nz/directory/10031/customer-loyalty/software)
- [NPS Software](https://www.capterra.co.nz/directory/32075/nps/software)

## Alternatives

1. [Typeform](https://www.capterra.co.nz/software/137289/typeform) — 4.7/5 (971 reviews)
2. [SurveyMonkey](https://www.capterra.co.nz/software/32728/surveymonkey) — 4.6/5 (10474 reviews)
3. [Broadly](https://www.capterra.co.nz/software/161326/broadly-reviews) — 4.8/5 (336 reviews)
4. [Experience.com](https://www.capterra.co.nz/software/178112/socialsurvey) — 4.7/5 (89 reviews)
5. [Jotform](https://www.capterra.co.nz/software/158456/jotform-4-0) — 4.7/5 (2904 reviews)

## Reviews

### "Unreliable" — 1.0/5

> **Sasha** | *14 August 2025* | Sports | Recommendation rating: 0.0/10
> 
> **Pros**: The website was easy to use and fill in the boxes to leave a review. I didn't realise though that trust pilot would choose which reviews were going to be added to their website.
> 
> **Cons**: My review was removed because trust pilot use automated detection technology which checks your location and the review for advertising or harmful/illegal content. I reviewed a local business which I was able to provide documentation for and didn't include any advertising or harmful/illegal content and my review was still not allowed. Several of my friends who also left genuine reviews for the same business had their reviews removed.
> 
> When I made contact I thought they would fix their error but they didn't. I received what seemed like an automated reply with no name that they still wouldn't allow my review due to their automated detection technology.

-----

### "Helpful for checking reviews before you buy" — 5.0/5

> **Portia** | *25 April 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: I like how easy it is to read real customer reviews before buying something or using a service. It helps me make better decisions and avoid wasting money. The layout is simple and everything is easy to understand.
> 
> **Cons**: Sometimes it’s hard to know if all the reviews are genuine, as some businesses seem to have only very positive reviews. Also, not every company responds to feedback, which can be a bit frustrating.
> 
> Overall, my experience has been good. I use it regularly to check reviews before trying new products or services, and it has helped me avoid a few bad experiences. It’s a useful tool, especially when you’re unsure about a company.

-----

### "Expensive but necessary for reputation management" — 4.0/5

> **Verified Reviewer** | *21 July 2025* | Information Technology & Services | Recommendation rating: 5.0/10
> 
> **Pros**: The interface is very user friendly, it's easy to integrate with ecommerce and easy to manage replying to customer reviews.
> 
> **Cons**: It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation.
> 
> In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan, so we're paying for a diminished product, but so many software companies are doing this nowadays. I truly wish there was an alternative

-----

### "Reliably useful, reliably efficient" — 4.0/5

> **Ye** | *3 June 2026* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: The best thing about Trustpilot is its reliability. As the name suggests, the reviews are always pertinent and trustworthy. For the products and services I have already tried, I find that my opinion is on a par with the majority and where I have not heeded the advice, I have regretted it.
> 
> **Cons**: Some of the more professional services like car traders seem to have their own reviewers. I think Trustpilot could improve their coverage. Sometimes I cannot find any reviews about a company at all. Maybe they need to incentivise reviews for niche companies.
> 
> Very easy to write up and also incredibly easy to filter reviews according to star ratings, dates or key words/ criteria. In fact, I'd say best ever.

-----

### "Trustpilot’s Business Model Feels Like a Trap" — 1.0/5

> **Erik** | *7 March 2025* | Retail | Recommendation rating: 0.0/10
> 
> **Pros**: Trustpilot’s platform is well-known, and having customer reviews in one place can be useful for businesses. The integration options are solid, and the basic functionality does what it promises.
> 
> **Cons**: Trustpilot’s aggressive renewal tactics and lack of transparency make them a risky partner for any business. They enforce automatic renewals at drastically increased prices without clear consent, and their support team does little to resolve disputes fairly. Instead of prioritizing customer relationships, they seem focused on locking businesses into overpriced contracts with little room for negotiation.
> 
> We initially saw value in Trustpilot, but after experiencing unethical renewal practices and a refusal to engage in fair dialogue, we can no longer recommend them. They will likely respond to this review with a generic statement about "contract terms" and directing us to their support team – but that is exactly the issue. Their "support" consists of canned responses that do not address real concerns.&#10;&#10;Any business considering Trustpilot should be extremely cautious and ensure they understand the full implications of their subscription terms. There are alternative platforms with far more ethical business practices.

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## Links

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