17 years helping New Zealand businesses
choose better software
Trustpilot
What Is Trustpilot?
Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.
Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.
Who Uses Trustpilot?
Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel
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Trustpilot
Reviews of Trustpilot
Decent tool to manage all reviews about my business
Pros:
Trustpilot has a very user-friendly UI and UX on their main dashboard. I also really like the UI design choice, for example the stars symbol, they look really pretty
Cons:
The tool is not powerful in letting me filter out and know for sure whether the reviewers are authentic people or just bots.
Trustpilot Response
6 months ago
Hi Mai, Thanks for sharing with us. We're glad to hear that you're enjoying the user experience with Trustpilot! If you ever think a review breaks the rules, you can always flag this for our team to look into. If they find that a review violates our guidelines, action will be taken. Thanks, The Trustpilot Team
I have received alot of trust pilots than expected and it is much easier to access these
Comments: Trustpilots are part of my incetive at work so I tend to make sure that my name appear on the platform and trust pilots work the same as google reviews
Pros:
The fact that a customer can mention my name and the whole world will know that I provided an efficient service
Cons:
One star especially when they close to my name
Trustpilot Response
10 months ago
Hi Avela, Thanks for the feedback. We're glad to hear that you're finding our platform to be easy to use when accessing your reviews! Thanks, The Trustpilot Team
Disappointing Service and Misleading Practices
Comments: As a customer, I expect a certain level of sincerity and professionalism from companies, especially those that promote genuine customer experiences. Unfortunately, my interactions with this company have been utterly disappointing, characterized by a lack of real communication and a failure to adhere to their own stated guidelines. I approached the company with a serious concern that directly contradicted their community guidelines. Rather than receiving a thoughtful response, I was met with robotic, automated replies. These messages, which were ostensibly translated into Danish, failed to address the specific issues I raised. It's perplexing and frustrating to receive a response in a language that suggests no genuine effort to understand my initial communication. Furthermore, the company's reliance on automated responses underlines a significant gap between their professed values and actual practices. It's disheartening to see a company talk about authenticity and customer engagement, only to hide behind generic, automated messages that offer no real solutions or acknowledgments of the problem. The irony is that their replies often reference their guidelines and rules, which, from my experience, they don't seem to follow themselves. This contradiction not only undermines their credibility but also highlights a worrying lack of accountability. For a company that is part of a platform like Trustpilot, which is designed to foster transparency and honest feedback, this behavior is particularly concerning. It's essential for such platforms to represent companies that genuinely interact and engage with their customers. Unfortunately, this has not been my experience. In conclusion, I am left with a sense of profound disappointment and frustration. The service I received was far from the sincere, problem-solving approach I expected. If the company is genuinely interested in improving and upholding its standards, I urge them to reevaluate their customer interaction strategies and start practicing what they preach. Until then, I can only advise others to approach this company with caution.
Pros:
Their website is fairly well-designed and easy to use.
Cons:
Untrustworthy business practices and kartel-like methods. Your score is greatly affected by your interest in buying the products to be able to build up positive reviews.
Trustpilot Response
last year
Hi Jacob, Thanks for taking the time to share this with us. While we don't love hearing that you haven't had the best experience with Trustpilot, we appreciate feedback in all of its forms. If you could leave us with more information surrounding your account, we can follow up with our team on this one and try our best to improve your experience. Thanks, The Trustpilot Team
Paid platform isn't worth it
Comments: Personally wouldn't recommend Trustpilot. It's a have-to-use in some cases but I wouldn't pay for it.
Pros:
Reliably trusted by the population as a source of genuine reviews.
Cons:
Very little accountable to help us prevent 1* reviews that were left by competitors or none-genuine sources. The paid plan feels like a big commitment for very little gain.
Trustpilot Response
4 months ago
Hi James, Thanks for getting in touch. We're sorry to hear that you're not loving your Trustpilot experience. We do do lots to protect our platform from fake reviews. If you see something that breaks the rules, you can always flag this in your B2B dashboard or directly to our Content Integrity team via our whistleblower form. If there's a specific case you'd like us to look into, please don't hesitate to get in touch directly via this form https://support.trustpilot.com/hc/en-us/requests/new. Thanks, The Trustpilot Team
Waters of Customer Feedback
Pros:
User-Friendly Interface: The website is easy to navigate, making it simple for users to submit reviews.
Cons:
Potential for Biased Reviews: While most reviews are genuine, there is a possibility of biased or fake reviews which can mislead consumers.
Trustpilot Response
7 months ago
Hi Ashish, Thanks for your review. It's great to know that you're finding Trustpilot to be easy to use for reviews! Thanks, The Trustpilot Team
Trustpilot is a brand you can Trust
Comments: So far, my overall experience has been OK. I would definitely recommend them to Businesses looking for honest reviews.
Pros:
What I like best about Trustpilot is the fact that they make you go through a screening process to detour people from leaving fake reviews or trying to blackmail or bribe merchants.
Cons:
Sometimes they will deny your review, even if it’s honest without explanation
Trustpilot Response
6 months ago
Hi, Thanks for sharing with us! We love hearing that you've put your trust into Trustpilot. Thanks, The Trustpilot Team
Try trustpilot today!
Pros:
I like that trust pilot has made it possible for all to gather or post reviews on any website or app allowing us to collaborate together to determine rather an app being used if its worth the money being paid or its trustworthiness all together
Cons:
There was nothing I didn't like about trust pilot
Trustpilot Response
6 months ago
Hi Cheyenne, Thanks for sharing with us! We love hearing that you're enjoying using Trustpilot to find companies you can trust! Thanks, The Trustpilot Team
Gives clear views of customers
Comments: Trustpilot makes our work easy while choosing a software or a service provides by a company. Reviews gives us clear idea about what previous customers have experienced.
Pros:
Trustpilot is a great platform to find reviews of products and services. We can see customer ratings and judge a company by that.
Cons:
While they have simple review system but i feel they have limited options for those who want to write in-depth reviews.
Trustpilot Response
9 months ago
Hi Abhishek, Thanks for the review! We love hearing that you're finding Trustpilot to be a great platform to find reviews. We hope you continue enjoying your experience and please don't hesitate to get in touch with any questions or concerns! Thanks, The Trustpilot Team
Dedication to maintaining authenticity of users! Best review platform we've used so far!
Pros:
I love the ease of use an the fact that it's made it super easy for us to respond to real reviews. We also would receive notifications right away so we can respond in a timely manner. This has helped us to build our reviews in the first 2 years of our business and it's made a huge difference!!
Cons:
Nothing - I enjoyed their customer support as well. The team at Trustpilot is super genuine!
Trustpilot Response
10 months ago
Hi, Thanks for your review! We're so happy to hear that you're finding Trustpilot to be the best review platform you've used so far. We hope you continue enjoying your experience! Thanks, The Trustpilot Team
A true review platform which you can actually trust
Comments: It's a superb trustworthy and genuine review system. Hard to find in these cynical times
Pros:
I think this is the only true review type app/system that I fully trust. It has made me totally engage with it thus helping me with purchases.
Cons:
Genuinely have no dislikes about Trustpilot
Trustpilot Response
4 months ago
Hi Paul, Wow - thanks for the kind words! We're so glad to hear how much you're enjoying your Trustpilot experience and will be sure to pass your feedback along to our teams! Thanks, The Trustpilot Team
Why Trustpilot is Trustworthy?
Comments: I am a Old User Of Trustpilot now. It has Fantastic Features With Advanced Equipped Technology Which Provides Perfect Result to its Users.
Pros:
First it is User Friendly and As Far as it's Features are Concerned it has Innovative and Advanced Features Which is Very Important in Finding the Accurate Result Regarding Any Software Or Sevices Sites.
Cons:
As far as my View is Concerned Regarding Trustpilot I Almost Give it High Ratings due to his Unmatched Service.
Trustpilot Response
last year
Hi Atul, Thanks for sharing with us! It's great to know that you're finding Trustpilot to be easy to use and a great tool! Thanks, The Trustpilot Team
Trustpilot is Reliable
Comments: Fantastic experience using this Trustpilot software.
Pros:
I like the honesty that Trustpilot publishes.
Cons:
Nothing I like least about Trustpilot. I’m not going to report any negativity about this software.
Trustpilot Response
last year
Hi, Thanks for your review. It's nice to know that you're finding Trustpilot to be a reliable platform! Thanks, The Trustpilot Team
Trust Pilot is an essential tool for your customers feedback management
Comments: I find Trust Pilot a highly reliable resource where I can read opinions about services or goods. I feel that it also creates a sense of trust that I am able to have my customers write a potential product feedback. My rating is 10/10 and I continue to use Trust Pilot in the future both professionally and personal.
Pros:
The fact that I am able to stay on track of my customers experience in an easy way with an easily readable grading scale. I also use Trust Pilot when I am looking for a vendor of a service or product to see what others are saying. This feels like an extra layer of purchasing security which could save me thousands of dollars in the future by making the right choices.
Cons:
I have nothing negative to say about Trust Pilot.
Trustpilot Response
last year
Hi Angela, Thanks for the review. We love hearing that you've found Trustpilot to be an essential tool for customer feedback! Thanks, The Trustpilot Team
I trust Trustpilot
Comments: I am really satisfied, never had problem with online services thanks to Trustpilot.
Pros:
When I am looking for information about e.g. websites that offer services and want to be sure about their reliability, I always check Trustpilot and its reviews. I quickly find the answers, I mean I can "trust" the service or should avoid (or be prepared for any problems), thanks also to the score (up to 5) and the color. The reviews are honest and help me a lot. Ofter they are well detailed and sometimes there is a reply from the companies. The interface is clean and easy to navigate. I highly recommend checking trustpilot before using an online service.
Cons:
nothing to report, Trustpilot is a well made product
Trustpilot Response
9 months ago
Hi Sara, Thanks for the kind words! We love hearing that you're enjoying using Trustpilot to find trusted reviews and companies! Thanks, The Trustpilot Team
Trust Pilot quite literally shows you everything
Pros:
I like that it shows a lot of options in a pretty wide range depending on what you're looking for.
Cons:
It also shows you things that are pretty irrelevant for what you search
Trustpilot Response
4 months ago
Hi Marnie, Thanks for sharing with us! We're glad to hear that you're liking using our platform to find lots of reviews. Thanks, The Trustpilot Team
Review Trustpilot
Pros:
The Trustpilot application is functional and intuitive, i.e. easy to use.
Cons:
I have no negative opinion about this...
Trustpilot Response
last year
Hi, Thanks for sharing with us. We love hearing that you're finding Trustpilot to be easy to use! Thanks, The Trustpilot Team
The wonderful customer reviews is Trustpilot !
Comments: What a wonderful and unique experience it was in using this platform to highlight my work in the most important areas and build a good reputation among customers
Pros:
What I liked about this platform is its ability to provide trust with its customers by expressing and interacting with the experience.
Cons:
I do not find any deficiency in it, but I believe that updates will improve it in the future
Trustpilot Response
last year
Hi zeghoudi, Thanks for sharing with us. It's nice to know that you're liking using our platform for reviews! Thanks, The Trustpilot Team
Trust Pilot - 5 Stars
Comments: Good overall service that I am happy with.
Pros:
Good way to know and trust firms and businesses that may be used. A helpful way to understand what others are thinking.
Cons:
Very good service, but perhaps some reviews cannot be trusted.
Trustpilot Response
4 months ago
Hi Callum, Thanks for the review. We love hearing that you're finding Trustpilot to be a helpful way to read about others' experiences! Thanks, The Trustpilot Team
An effective ally against scams and crafty people
Comments: I have been using trustpilot for years, I am always looking for new methods of online earning and investment, the web is now a jungle that includes many types of worlds, good and bad, I use trustpilot mainly to be able to make a first online selection and to understand so which websites are more reliable than others. On many occasions it has allowed me to fall into guaranteed scams, in fact the websites were perfectly created and seemed to be reliable sites, but reading the reviews on trustpilot, left by unfortunate people who had fallen for it before me, I understood that instead it was a scam that would have cost me money and time. I must say that very often trustpilot, thanks to the positive reviews, has allowed me to discover websites that I didn't know. Fundamental division into categories to find new inspiration.
Pros:
I like the ease of use and clarity of the content.
Cons:
I don't like the lack of an app that can speed up smartphone research.
Trustpilot Response
last year
Hi Vincenzo, Thanks for the feedback. However, we do have an app! This should be able to be found in your app store today. We're also glad to hear that Trustpilot has been a useful resource for you to reference! Thanks, The Trustpilot Team
Amazing
Pros:
I like how everyone can easily share their experience, helping us to improve in what we are lacking, plus It is really simple to use!
Cons:
The only negative thing would be anyone can type what they prefer. There aren't much ways of safeguard from people badmouthing or simply leaving bad reviews for no reason.
Trustpilot Response
last year
Hi Giuseppina, Thanks for your review. It's great to know that you're liking using Trustpilot to share your experiences! Thanks, The Trustpilot Team
ZERO REVIEWS. Trustpilot = AWFUL experience from start to finish is an understatement! DO NOT USE.
Comments: TrustpilotAWFUL experience from start to finish is an understatement! DO NOT USE.1. No onboarding. I was left to figure everything out myself.2. Our account was set up incorrectly under the wrong company as we operate as two entities. It took 1.5 months to get it corrected and the subscription was useless during that time. 3. We were set up with stars instead of written testimonials as we requested. So I was told it’d be more expensive. This should have been told to us up front. Again, useless during that time. 4. We were given a link so that our clients can submit an UNVERIFIED testimonial. Why would we want that? This was not shared until after I cancelled cancel. 5. Since we’re Retirement Planners and our clientele are older or elderly and aren’t tech savvy enough to create an account after clicking said link so we have a ZERO conversion rate so we have gotten NO benefit from Trustpilot. 6. You get ONE notice of renewal that went into my junk and didn’t see.7. I was told that someone marked my account for non-renewal on 1.3.23 and yet that was not the case. They’re trying to say we renewed for an entire year.8. Today is 5.20 and I have reached out SEVERAL times since 3.2 to discuss our account with someone. It took over 1.5 months for our account manager to contact me.9. They don’t keep good records so they don’t have “proof “of they tell their customers.10. They don’t care about customer service or how it has impacted their customer.
Pros:
NOTHING. We got ZERO benefit from Trustpilot. Complete waste of money.
Cons:
My entire experience was HORRENDOUS from beginning to end. Even after I thought the end was over.
Trustpilot Response
2 years ago
Hi, Thanks for taking the time to share your experience with us and we're so sorry to hear that you haven't been enjoying using our platform. We will definitely take your feedback in and pass it along to the relevant teams to look into improving moving forward. Please know that all cancellations must be done within the terms of your contract. Thanks, The Trustpilot Team
Perfect for evaluating customer experiences
Comments: Highly recommend using Trustpilot
Pros:
Trustpilot is a reliable platform to receive customer experiences and feedback about products and services. Feedback management and surveys are a huge plus
Cons:
Trustpilot is a great platform to use and it’s ability to assess feedback is a game changer
Trustpilot Response
last year
Hi Sai, Thanks for sharing with us. It's great to know that you're finding Trustpilot to be perfect for evaluating customer experiences! Thanks, The Trustpilot Team
I love Trustpilot!
Comments: If you want to make sure that a website is legit, use Trustpilot... It'll not let you down!
Pros:
Whenever I need to check the validity or verify another website, Trustpilot is my go to website. I love the ease of use
Cons:
There's nothing that I don't like about Trustpilot!
Trustpilot Response
10 months ago
Hi Nathan, Thanks for sharing! It's nice to hear that you love Trustpilot and that we're your go-to spot for reviews. Thanks, The Trustpilot Team
Important mission accomplished
Pros:
Trustpilot offers an easy way to see how users evaluate service providers and possible collaborators, helping my business decide who to use and who to avoid. Similarly, it is a trusted platform to engage my own customers in case they have an issue with what I provide.
Cons:
It is a little too easy for complaints to remain on the platform even though issues have been resolved between customer and provider.
Trustpilot Response
2 years ago
Hi Simon, Thanks for sharing. It's great to know that you're liking our platform and finding it to be a trusted place! Thanks, The Trustpilot Team
Powerful Review Platform
Comments: Overall, it was a positive experience. It has made it simpler for me to collect and monitor reviews. At my workplace, this is one of my main responsibilities, and TrustPilot is the simplest website to keep an eye on.
Pros:
The Trustpilot features are uncomplicated and obvious.The account settings are easy to understand and use.It is advantageous that gathering feedback is simple and not overly difficult for the user. The system's widespread use increases the likelihood that a user will submit their feedback.
Cons:
I am content with Trustpilot as is and cannot think of anything that could be improved.
Trustpilot Response
last year
Hi, Thanks for sharing. It's great to hear that you're finding it easy to use our platform! Thanks, The Trustpilot Team