--- description: Learn more about Smile.io price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Smile.io Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io](/software/169446/smile-io) # Smile.io Canonical: https://www.capterra.co.nz/software/169446/smile-io Page: 1 / 4\ Next: [Next page](https://www.capterra.co.nz/software/169446/smile-io?page=2) > Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. > > Verdict: Rated **4.9/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Smile.io? Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 67 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Smile.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free to install: Up to 200 monthly orders Essential ($15): Up to 500 monthly orders Standard ($79): Up to 1,000 monthly orders Growth ($199): Includes 2,500 monthly orders, then $20 per additional 100 orders Plus ($999): Includes 7,500 monthly orders, then $5 per additional 100 orders - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Romanian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 175 more ## Features - Customer Activity Tracking - Customisable Templates - Dashboard - Email Marketing - Incentive Management - Loyalty Program - Membership Management - Multi-Channel Marketing - Performance Metrics - Reporting/Analytics - Rewards Management - Social Promotion - Third-Party Integrations ## Integrations (21 total) - Campaign Monitor by Marigold - Dotdigital - Glew - Gorgias - Hive.co - HubSpot CRM - Judge.me - Klaviyo - Loox - Mailchimp - Okendo - Omnisend - Privy - REVIEWS.io - Re:amaze ... and 6 more integrations ## Support Options - Email/Help Desk - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Customer Loyalty Software](https://www.capterra.co.nz/directory/10031/customer-loyalty/software) ## Related Categories - [Customer Loyalty Software](https://www.capterra.co.nz/directory/10031/customer-loyalty/software) - [Customer Experience Software](https://www.capterra.co.nz/directory/30671/customer-experience/software) - [Referral Software](https://www.capterra.co.nz/directory/30681/referral/software) ## Alternatives 1. [Guusto](https://www.capterra.co.nz/software/186209/guusto) — 4.9/5 (3541 reviews) 2. [Kangaroo](https://www.capterra.co.nz/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews) 3. [RepeatMD](https://www.capterra.co.nz/software/1049073/repeatmd) — 4.4/5 (190 reviews) 4. [Tremendous](https://www.capterra.co.nz/software/197141/tremendous-rewards) — 4.8/5 (478 reviews) 5. [Referrizer](https://www.capterra.co.nz/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) ## Reviews ### "Great and easy to use rewards app" — 5.0/5 > **Jacky** | *21 January 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: i think the ease of use and the variety of what we can offer customers is the best, we were able to customise their rewards at our discretion and then optimise based off feedback. > > **Cons**: i think we've got no issues now and all integration issues have been sorted quickly. for example, wholesale all in one wasnt compatible and now its perfect\! > > its a great option for people with bigger stores wanting an ease free rewards system, its seamless to use on the site and customers never have issues, plus my fave feature is the integration on the checkout page. ----- ### "Great product" — 5.0/5 > **Kylie** | *22 December 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: It is a great product for our business, easy to use\! We love being able to reward our customers easily. > > **Cons**: Not much at all. We found the only thing was the inability to change a few of the pop ups (it could offer more options) ----- ### "A great loyalty app with amazing people behind it." — 5.0/5 > **Tom** | *21 January 2026* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: Originally it was ease of setup that drew us to smile. However I have to say that the best thing about this app is the customer service. It is always a delight to deal with their staff. > > **Cons**: I really can't say what I like least because I have not identified any issues with the platform or limitations. I suppose some more in depth reporting would be helpful. > > Signed up on Smile over 15 years ago. Have sampled all kinds of other loyalty apps over the years and nothing came close to smile in terms of price and functionality. The experiences I've had with their support team has made me a client for life. ----- ### "Great App and Fantastic Customer Support." — 5.0/5 > **Stuart** | *24 November 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The app is relatively straight forward / quick to set up and offers lots of options for how customers can earn and redeem points. I think the referral feature is especially useful for customer acquisition. I think the customer interface is great and looks fantastic on the website. The customer support has also been fantastic. > > **Cons**: I think it would be useful if there were more options for tailoring notifications in the app, although this can be achieved by integration with Klaviyo (or similar providers). I also think it would be super helpful to have the option to let the customer earn points by signing up to our mailing list. At the moment, we have to get customers to sign up to the Loyalty Programme and email marketing list separately, so we use two different popups. It would be better if this could be integrated, so the customer signs up to the Loyalty Programme, and then from there they can sign up to the mailing list (and earn points as an incentive). > > We only launched the programme a week ago but my overall impression has been great. Customers have started engaging with the programme straight away, and we have already started seeing customers redeeming rewards, and have just had our first referral\! The customer support team have also been fantastic and have been there to answer any questions. Special thanks to \[sensitive content hidden\] who have both been fantastic. ----- ### "Smile.io is the way to go." — 5.0/5 > **Kyle** | *17 December 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I most enjoyed the customer service that I received. Before choosing Smile.io, I met with \[sensitive content hidden\], who was able to guide me through how to set up the app and work through some complicated scenarios that I had. After engaging with another loyalty product about their offerings, hoping to get a meeting to chat through the specifics, I received a link to a price list and setup guide. Smile.io's customer service is incredible\! > > **Cons**: There were a few things that I wish the program offered. Our company has a subscription model product, and I wish I could reward only customers who have a subscription with loyalty points. This functionality does not exist without complicated development. > > The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, \[sensitive content hidden\], were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements. Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out. I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend\! ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.co.nz/software/169446/smile-io?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/169446/smile-io) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data