--- description: Learn more about Cognism price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cognism Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Lead Capture Software](/directory/31017/lead-capture/software) > [Cognism](/software/169083/cognism) # Cognism Canonical: https://www.capterra.co.nz/software/169083/cognism Page: 1 / 11\ Next: [Next page](https://www.capterra.co.nz/software/169083/cognism?page=2) > The leader in premium sales intelligence. > > Verdict: Rated **4.7/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Cognism? Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 255 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Cognism - **Location**: London, UK - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$1,000.00 - **Pricing model**: Per Feature - **Pricing Details**: Contact Cognism for pricing information and to request a demo. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland and 35 more ## Features - AI/Machine Learning - API - Activity Dashboard - Address Validation - Alerts/Notifications - B2B Lead Generation - CRM - CRM Integration - Campaign Management - Competitive Analysis - Contact Database - Contact Management - Customer Database - Customer Profiles - Customer Segmentation - Dashboard - Data Aggregation and Publishing - Data Cleansing - Data Discovery - Data Enrichment - Data Import/Export - Data Profiling - Demographic/Firmographic Data - Email Address Extraction - Email Management - Email Marketing - Intent Data - Lead Capture - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Match & Merge - Multi-Channel Communication - Multiple Data Sources - Personalisation - Phone Number Extraction - Prioritisation - Process/Workflow Automation - Reporting/Analytics - Sales Planning - Search/Filter - Segmentation - Target Account Identification - Third-Party Integrations ## Integrations (4 total) - HubSpot CRM - LinkedIn Sales Navigator - Pipedrive - Salesforce Sales Cloud ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Lead Capture Software](https://www.capterra.co.nz/directory/31017/lead-capture/software) ## Related Categories - [Lead Capture Software](https://www.capterra.co.nz/directory/31017/lead-capture/software) - [Customer Data Platforms (CDP)](https://www.capterra.co.nz/directory/31334/customer-data-platform/software) - [Contact Management Software](https://www.capterra.co.nz/directory/30016/contact-management/software) - [Buyer Intent Software](https://www.capterra.co.nz/directory/32055/buyer-intent/software) - [Predictive Lead Scoring Software](https://www.capterra.co.nz/directory/32276/predictive-lead-scoring/software) ## Alternatives 1. [Seamless](https://www.capterra.co.nz/software/207295/seamless-ai) — 4.5/5 (487 reviews) 2. [Dripify](https://www.capterra.co.nz/software/215082/dripify) — 4.7/5 (476 reviews) 3. [useArtemis](https://www.capterra.co.nz/software/1035603/useartemis) — 4.7/5 (171 reviews) 4. [ActiveCampaign](https://www.capterra.co.nz/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Lusha](https://www.capterra.co.nz/software/198383/lusha) — 4.0/5 (397 reviews) ## Reviews ### "Very Useful System" — 5.0/5 > **Thomas** | *24 February 2026* | Oil & Energy | Recommendation rating: 10.0/10 > > **Pros**: Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us. The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create. Quality of emails is high, and my experience with their team has been brilliant. Overall very happy with Cognism. > > **Cons**: Nothing really. Cognism provides me and my team everything we need to be successful. We have our ideal prospects, and Cognism allows us to connect with them. ----- ### "BDR for Financial SaaS Platform" — 5.0/5 > **Casper** | *15 September 2025* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: We've been using Cognism for more than 1.5 years now and from the start it has been great. The value it provides our business development team and sales team is immense. In short what our teams like is that we can find the right prospect for each account, and then easily find the right contact details so we can reach out to them. Before this process took a lot of our time. Now we can work at speed, which shortens our sales cycles and improves our bottom line. > > **Cons**: The 'Diamond Verify' function (Cognism looking to find mobile numbers not yet known) is amazing\! The only comment on it is that it sometimes takes quite a while to receive them, while these usually are very urgent and important calls to make. Receiving this faster would be amazing. > > A good thing about the software is that it has a lot of functionalities. This does mean that there's a learning curve for new team members. I'd say it's definetly worth the time to invest in learning the different functionalities. Cognism even did an in person training to help us get the most out of the platform. Overal the lead generation we're realizing with Cognism is amazing. It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP. It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find their contact details (mobiles, HQ, direct lines and email addresses). The speed with which we can contact our prospects has improved our sales cycle by a lot\! We can also request Cognism to look for mobile numbers if they aren't know yet. This allows us to contact executives whom usually don't have mobile numbers that show. The quality of the data has been a lot higher quality compared to other vendors. ----- ### "Misleading renewal and lacking credit card control on the backend." — 1.0/5 > **Derek** | *26 September 2025* | Package/Freight Delivery | Recommendation rating: 2.0/10 > > **Pros**: The technology works. The connection to the CRM works great. The quality of the data is good 50% of the time. > > **Cons**: We changed our sales model and were not able to leave. Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals. Therefore, we had changed our sales model, and they notified me I could not cancel our subscription and we were auto renewed and notified via an email from our rep that went to the spam filter. They need to be transparent with their contacting and renewal process. in 2025, SaaS platforms need to give Admins the ability to renew on the platform and control payment methods. > > The technology works mostly. The integrations work. The customer success team is only interested in profit and loss and not the success of the clients. Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform. Therefore I can't recommend them until they give the payment and renewal control to the admin. This is standard in 2025. ----- ### "Data Management" — 5.0/5 > **Verified Reviewer** | *23 January 2026* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner > > **Cons**: I think that some of the details in the prospecting tool could be enhanced, it's hard to tell if someone is the right contact with just their job title. > > overall it's been exceedingly positive. They offer great customer support on top of a great user experience. ----- ### "Best tool for business development" — 5.0/5 > **Verified Reviewer** | *2 March 2026* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: Easy to use the filters , make a list of contacts - leads have right amount of information thats required. > > **Cons**: they need improve a lot in quality of information with contacts they provide, not all the information present has the quality of leads > > working in business development, major challenges are in find the right information of leads - but congnism helps in finding that information needed ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.nz/software/169083/cognism?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/169083/cognism) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data