---
description: Learn more about Appinio price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Appinio Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [Appinio](/software/168239/appinio-market-research)

# Appinio

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> All-in-one market research tool. Create a survey, select an audience, get and analyze results within minutes. It's that simple.
> 
> Verdict: Rated **4.9/5** by 18 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Appinio?

Everyone who conducts B2C business and needs to understand their target group. This ranges from CPG companies over banks, insurances, creative agencies to SMBs.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 18 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Appinio
- **Location**: Hamburg, Germany
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$1.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Pricing starts at $1.00 per survey participant
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Spanish
- **Available Countries**: Austria, Germany, Spain, Switzerland, United Kingdom, United States

## Features

- Benchmarking
- Panel Management
- Reporting/Analytics
- Statistical Analysis
- Survey Builder

## Support Options

- Email/Help Desk
- FAQs/Forum
- 24/7 (Live rep)
- Chat

## Category

- [Market Research Software](https://www.capterra.co.nz/directory/10041/market-research/software)

## Related Categories

- [Market Research Software](https://www.capterra.co.nz/directory/10041/market-research/software)
- [Survey Software](https://www.capterra.co.nz/directory/30092/survey/software)

## Alternatives

1. [Typeform](https://www.capterra.co.nz/software/137289/typeform) — 4.7/5 (945 reviews)
2. [CleverX](https://www.capterra.co.nz/software/1067268/CleverX) — 4.7/5 (101 reviews)
3. [Tremendous](https://www.capterra.co.nz/software/197141/tremendous-rewards) — 4.8/5 (456 reviews)
4. [Make Opinion](https://www.capterra.co.nz/software/1045620/make-opinion) — 4.8/5 (65 reviews)
5. [Semrush](https://www.capterra.co.nz/software/151962/semrush) — 4.6/5 (2316 reviews)

## Reviews

### "Great provider for research" — 5.0/5

> **Liubov** | *17 November 2024* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: High quality, professional team, convenient platform
> 
> **Cons**: I did not find any negative aspects in Appinio
> 
> The Appinio team demonstrated a high level of service and great involvement in joint work

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### "Market research made quick and easy\! You get far more than what you pay for" — 5.0/5

> **Leonard** | *14 November 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: Super easy to use and definitely self-explaining. The different default questions and customization options are impressive - no losses compared to competitiors; the speed of data collection is incredible - you get your results in hours, sometimes even first insights after a few minutes. This is absolutely unique on the market\! Combined with the very low prices absolute recommendable
> 
> **Cons**: Sometimes the character limitation sets a limit to the complexity of your questions. After I contacted the support they found a very satisfying solution for this in short time however.
> 
> Fast and detailed insights in users thought about several topics\!

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### "Top Anbieter für schnelle und einfache Umfragen" — 5.0/5

> **Talisha** | *16 April 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Super Plattform, um gezielte Umfragen durchzuführen und wichtige Einblicke in die Bedürfnisse und Präferenzen unserer Zielgruppe zu gewinnen. Die Benutzeroberfläche ist intuitiv und ansprechend gestaltet, was zu einer hohen Beteiligung der Teilnehmer führt. Darüber hinaus bietet Appinio umfassende Analyse-Tools, die es uns ermöglichen, die Ergebnisse unserer Umfragen schnell und präzise zu analysieren.
> 
> **Cons**: An manchen Stellen wäre mehr technische Flexibilität super, aber Appinio wird ja ständig weiterentwickelt.

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### "Its good" — 4.0/5

> **Verified Reviewer** | *11 September 2018* | Market Research | Recommendation rating: 6.0/10
> 
> **Pros**: The software is good, I perused it before I made my final survey app purchase. It has most of the functionalities I require. The innovative thing about it is that it captures snap polls online from a large pool of people....and results are in real time
> 
> **Cons**: I needed something that has all the capabilities of surveying, like offline data collection nicely designed surveys...also there seems to be a mix up with their german or english language support

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### "Perfekt für das schnelle Meinungsbild" — 5.0/5

> **Stephan** | *16 June 2025* | Management Consulting | Recommendation rating: 9.0/10
> 
> **Pros**: Die Schnelligkeit, Meinungsbilder einzuholen sowie die Kombination aus Self-Service und Betreuung. 
Zum einen kann man in kurzer Zeit verschiedene Konzepte testen, zum anderen erhält man qualifiziertes Feedback und Betreuung und die wichtigsten Ergebnisse zeitnah in Form eines Dashboards.
> 
> **Cons**: Durch den Fokus auf Testpersonen, die eine Appinio-App nutzen, müssen die Ergebnisse der Tests entsprechend interpretiert werden. Non-Digitals erreicht man schwierig.
> 
> Sehr guter Support bei Erstellung und Auswertung von Umfragen, guter Self-Service zur Erstellung der Fragebögen. Rundum zufrieden.

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/168239/appinio-market-research)

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| Locale | URL |
| de | <https://www.capterra.com.de/software/168239/appinio-market-research> |
| de-AT | <https://www.capterra.at/software/168239/appinio-market-research> |
| de-CH | <https://www.capterra.ch/software/168239/appinio-market-research> |
| en | <https://www.capterra.com/p/168239/Appinio-Market-Research/> |
| en-AE | <https://www.capterra.ae/software/168239/appinio-market-research> |
| en-AU | <https://www.capterra.com.au/software/168239/appinio-market-research> |
| en-CA | <https://www.capterra.ca/software/168239/appinio-market-research> |
| en-GB | <https://www.capterra.co.uk/software/168239/appinio-market-research> |
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| en-IL | <https://www.capterra.co.il/software/168239/appinio-market-research> |
| en-IN | <https://www.capterra.in/software/168239/appinio-market-research> |
| en-NZ | <https://www.capterra.co.nz/software/168239/appinio-market-research> |
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| en-ZA | <https://www.capterra.co.za/software/168239/appinio-market-research> |
| es | <https://www.capterra.es/software/168239/appinio-market-research> |
| es-AR | <https://www.capterra.com.ar/software/168239/appinio-market-research> |
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| es-CR | <https://www.capterra.co.cr/software/168239/appinio-market-research> |
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| es-PE | <https://www.capterra.pe/software/168239/appinio-market-research> |
| fr | <https://www.capterra.fr/software/168239/appinio-market-research> |
| fr-BE | <https://fr.capterra.be/software/168239/appinio-market-research> |
| fr-CA | <https://fr.capterra.ca/software/168239/appinio-market-research> |
| fr-LU | <https://www.capterra.lu/software/168239/appinio-market-research> |

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