Who Uses Klaviyo?
Klaviyo mainly serves ecommerce stores due to its seamless integrations with platforms like Magento, Shopify & WooCommerce. Klaviyo also integrates with B2C and B2B companies using custom websites.
What Is Klaviyo?
What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common?
They rely on Klaviyo to supercharge their growth.
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselvesbrands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.
Klaviyo Details
Klaviyo
https://www.klaviyo.com/
Founded 2012
Klaviyo pricing overview
Klaviyo has a free version and offers a free trial. Klaviyo paid version starts at US$20.00/month.
Starting Price
US$20.00/month
Pricing Details
Klaviyo's pricing is based on the number of contacts and number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.
Free Version
Yes
Free Trial
Yes
Klaviyo deployment and support
Support
- Email/Help Desk
- Chat
Deployment
- Cloud, SaaS, Web-based
- Android (Mobile)
- iPhone (Mobile)
- iPad (Mobile)
Training
- Webinars
- Documentation
Klaviyo Features
Email Marketing Software
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- List Management
- Mailing List Management
- Mobile Optimised Emails
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
Marketing Automation Software
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Conversion Tracking
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customization
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing Managment
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Website Visitor Tracking
- Workflow Management
SMS Marketing Software
- 2-Way Messaging
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- Automated Responses
- Automated Scheduling
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat/Messaging
- Communication Management
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Email Marketing
- Engagement Analytics
- Interaction Tracking
- Live Chat
- MMS
- Mass Texting
- Message Personalisation
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Polls/Voting
- Real Time Notifications
- Real Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing Managment
- SMS Messaging
- Scheduled Messaging
- Shortcodes
- Social Media Integration
- Tagging
- Template Management
- Text-to-Win
- Third Party Integrations
Klaviyo Alternatives - Capterra New Zealand 2021
More Klaviyo alternatives
Klaviyo Reviews
Read all reviewsOverall rating
Average score
Daniel S.
-
Overall Rating5 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 10/12/2020
"Better than mailchimp - no question"
Comments: It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.
Pros: If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.
Cons: While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.
- Reviewer Source
- Reviewed on 10/12/2020
Meghan W.
-
Overall Rating5 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 14/12/2020
"My favorite marketing tool"
Comments: Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.
Pros: I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.
Cons: My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.
- Reviewer Source
- Reviewed on 14/12/2020
Kyle P.
-
Overall Rating5 /5
-
Ease of Use4 /5
-
Features & Functionality5 /5
-
Customer Support4 /5
-
Value for Money4 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 4/03/2021
"A good, full-featured enterprise ESP solution"
Comments: Overall, the experience has been great. I think they hype some of the buyer indicators and data collection, which is fine but nothing special, but it's a great email platform.
Pros: The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Cons: Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky.
- Reviewer Source
- Reviewed on 4/03/2021
Dayle S.
-
Overall Rating3 /5
-
Ease of Use3 /5
-
Features & Functionality4 /5
-
Customer Support1 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 26/12/2019
"Great product... with problems."
Comments: Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was: "Unfortunately we do not update our plugin very often - but our team will get around to it eventually." This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.
Pros: Klaviyo is extremely easy to setup, especially compared to its competitors. You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly. Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer. You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!
Cons: Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot! Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code. If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder). The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin. There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.
- Reviewer Source
- Reviewed on 26/12/2019
Joan S.
-
Overall Rating5 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 16/02/2021
"Funcionalidad"
Comments: En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.
Pros: Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.
Cons: Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.
- Reviewer Source
- Reviewed on 16/02/2021
