Who Uses FullStory?

FullStory's target markets range from product teams to engineering, customer experience, and more. FullStory empowers everyone in an organization to help build the best online experience.

What Is FullStory?

FullStory's digital experience platform empowers businesses to continuously improve the digital customer experience across sites and apps.

At the core of FullStory's platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. FullStory proactively surfaces top opportunities to optimize digital experience, enabling teams to understand issues, prioritize fixes, remediate bugs, and measure the impact of those changes.

FullStory Details

FullStory

https://www.fullstory.com/

Founded 2014

FullStory Software - FullStory OmniSearch
FullStory Software - FullStory Segmentation
FullStory Software - Heatmaps with Dev. Tools
FullStory Software - FullStory for Mobile Apps
FullStory Software - FullStory Conversions
FullStory video
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FullStory pricing overview

See pricing plans

FullStory has a free version and offers a free trial.


Free Version

Yes

Free Trial

FullStory deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

FullStory Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Benchmarking
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Key Performance Indicators
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Strategic Planning
  • Third Party Integrations
  • Trend / Problem Indicators
  • Trend Analysis
  • Visual Analytics

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  • CRM
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  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Live Chat
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Language
  • Negative Feedback Management
  • Predictive Analytics
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

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  • Email Marketing
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  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Monitoring
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
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  • Projections
  • Public Dashboards
  • Real Time Analytics
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  • Real Time Notifications
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  • Reporting & Statistics
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  • Sales Trend Analysis
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  • Predictive Analytics
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  • Real Time Notifications
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  • Reporting & Statistics
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  • Statistical Analysis
  • Surveys & Feedback
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  • Customisable Branding
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  • Customisable Templates
  • Dashboard Creation
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  • Monitoring
  • Multiple Site Management
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  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
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  • SEO Management
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  • Social Media Integration
  • Tagging
  • Third Party Integrations
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  • Purchasing & Receiving
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FullStory Alternatives - Capterra New Zealand 2021

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FullStory Reviews

Read all reviews

Overall rating

4.6/5

Average score

Ease of Use 4.3
Customer Service 4.3
Features 4.4
Value for Money 4.1

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Share your experiences with other software buyers.

Write a Review!
Frank R.
Co-Founder, CTO and Product Lead
Hospitality, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 29/01/2019

"Fullstory ushers in a new era of live data analytics"

Comments: The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros: The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons: There's not really anything I can knock this product for. It's exceptional.

  • Reviewer Source 
  • Reviewed on 29/01/2019
Thomas C.
Director
Computer Software, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    2 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 21/11/2019

"State of the art product, but poor customer service and retention, unjustified price increase"

Comments: Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros: It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons: Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception. First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

  • Reviewer Source 
  • Reviewed on 21/11/2019
Bharath A.
Director - Marketing
Computer Software, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    3 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support
    4 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 18/08/2017

"Too pricey for the features and functionality it supports"

Pros: Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons: For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

  • Reviewer Source 
  • Reviewed on 18/08/2017
Monish K.
senior software engineer
Computer Software, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 27/04/2020

"Track the User session and watch them use your product to identify there pain points"

Comments: FullStory has been a really useful tool for analysing the user experience on the Website

Pros: FullStory records the live session of the user who uses the fullstory integrated web application, It records lots of other useful metrics which can be used for analysis these metrics can be customised, The integration of fullStory to the product is simple and easy due to the good documentation an good customer support, The FullStory provides some inbuilt analysis trends which is pretty useful, FullStory provides API's for data extraction,

Cons: I wold like to move the metric data collected to a analytic platform like tableau, which is not achievable right now, i recommend fullStory to provide a inbuilt environment such as tableau for further analysis on the data collected, The metrics stored dose not last for a longer than 90 to 100 days, so we had to write java code to move data from fullStory to databases, fullStory has provided api's to support this data movement

  • Reviewer Source 
  • Reviewed on 27/04/2020
Verified Reviewer
Analyst
Financial Services, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 25/09/2020

"Can't Imagine Not Having It"

Comments: One major benefit is debugging. It makes the process way faster because we don't always have to re-create the scenario to see what happened. Another major benefit is that it helps us understand the psychology of our customers. What makes sense to them, what doesn't, what frustrates them, etc. FullStory has a neat "RageClick" tracking feature. 10/10 would recommend.

Pros: Once my company got FullStory, I couldn't imagine a world without it. How can you *really* tell what your customers are doing? Reviewing at a list of events is just not adequate, and FullStory solves this problem. It's extremely intuitive and flexible. You can change the speed, skip inactivity, leave comments inside the videos, and much more. Plus, they have integration with a variety of analytical platforms, like Heap.

Cons: Occasionally, the reconstructed videos of user behavior are misleading. One serious issue is the inability to see iframes, but there's probably nothing anyone can do about that. I've also noticed that dropdowns don't always appear as they should. This makes it difficult to determine which options the user is actually seeing. The way they portray the user zooming-in is also a little disorienting.

  • Reviewer Source 
  • Reviewed on 25/09/2020