Who Uses Omnisend?

Omnisend provides advanced marketing automation tools for sales-driven ecommerce marketers that have outgrown the generic email marketing platforms.

What Is Omnisend?

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

Omnisend Details

Omnisend

https://www.omnisend.com/

Founded 2014

Smart segmentation
Flexible signup forms
Powerful SMS marketing
Marketing Automation
Sync for FB & Google ads
Omnisend video
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Smart segmentation-thumb
Flexible signup forms-thumb
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Sync for FB & Google ads-thumb

Omnisend pricing overview

See pricing plans

Omnisend has a free version and offers a free trial. Omnisend paid version starts at US$16.00/month.


Starting Price

US$16.00/month See pricing details

Pricing Details

Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise. Standard plan: 0 - 500 subscribers, 15000 emails per month: $16 501 - 1000 subscribers, 15000 emails per month: $20 1001 - 1500 subscribers, 18000 emails per month: $25 1501 - 2000 subscribers, 24000 emails per month: $30 2001 - 2500 subscribers, 30000 emails per month: $36 Pro plan: Starts from $99 / month based on your subscribers list. Enterpise plan: Contact Omnisend for custom pricing details.

Free Version

Yes

Free Trial

Yes

Omnisend deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Live Online
  • Documentation
  • Videos

Omnisend Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing Managment
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation Software

  • 2-Way Messaging
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Responses
  • Automated Scheduling
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Communication Management
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Templates
  • Customizable Fields
  • Email Marketing
  • Engagement Analytics
  • Interaction Tracking
  • Live Chat
  • MMS
  • Mass Texting
  • Message Personalisation
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Polls/Voting
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing Managment
  • SMS Messaging
  • Scheduled Messaging
  • Shortcodes
  • Social Media Integration
  • Tagging
  • Template Management
  • Text-to-Win
  • Third Party Integrations

View full list of SMS Marketing Software

Omnisend Alternatives - Capterra New Zealand 2021

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Omnisend Reviews

Read all reviews

Overall rating

4.8/5

Average score

Ease of Use 4.7
Customer Service 4.7
Features 4.6
Value for Money 4.6

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Maryann A.
Freelancer and online retailer
Apparel & Fashion, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 21/09/2019

"Excellent email marketing tool"

Comments: I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros: Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons: It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

  • Reviewer Source 
  • Reviewed on 21/09/2019
Diana O.
Owner
Sporting Goods, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 3/08/2019

"Is Omnisend right for you?"

Comments: Omnisend has made my email marketing automated so I spend less time on the emails.

Pros: I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons: This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

  • Reviewer Source 
  • Reviewed on 3/08/2019
John B.
CEO
Consumer Goods, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
    3 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    3 /5
  • Customer Support
    1 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Reviewed on 2/08/2019

"Promising, but still a lot of work to do."

Comments: Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros: The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons: Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

  • Reviewer Source 
  • Reviewed on 2/08/2019
Jordan G.
Owner
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 16/12/2020

"Omnisend is a clear winner for us"

Comments: Overall it's been a pretty solid one.

Pros: I really like that omnisend is so easy to get up and start using and not to mention it's also so much cheaper than it's alternatives.

Cons: If anything their platform is a bit newer so integrations are not as plentiful compared to others.

  • Reviewer Source 
  • Reviewed on 16/12/2020
Filippo D.
Principal Software Engineer
Utilities, 1,001-5,000 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 3/08/2019

"Easy newsletter for shopify customers and not only"

Pros: Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Cons: The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Vendor Response

by Omnisend on 22/07/2020

Hi Filippo!
Thank you so much for leaving such an unbiased and detailed feedback for our application.
After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

  • Reviewer Source 
  • Reviewed on 3/08/2019