
Who Uses Omnisend?
Omnisend provides advanced marketing automation tools for sales-driven ecommerce marketers that have outgrown the generic email marketing platforms.
What Is Omnisend?
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.
Omnisend Details
Omnisend
https://www.omnisend.com/
Founded 2014











Omnisend pricing overview
See pricing plansOmnisend has a free version and offers a free trial. Omnisend paid version starts at US$16.00/month.
Starting Price
US$16.00/month See pricing details
Pricing Details
Pricing depends on the number of subscribers.
Free Version
Yes
Free Trial
Yes
Omnisend deployment and support
Support
- 24/7 (Live Rep)
- Online
Deployment
- Cloud, SaaS, Web
Training
- Live Online
- Documentation
Omnisend Features
Email Marketing Software
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimised Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
Marketing Automation Software
- A/B Testing
- Analytics/ROI Tracking
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Segmentation
- Social Marketing
- Website Visitor Tracking
SMS Marketing Software
- 2-Way Messaging
- Contact Management
- MMS
- Mass Texting
- Message Personalisation
- Mobile Coupons
- Mobile Keywords
- Polls/Voting
- Reporting/Analytics
- Scheduled Messaging
- Shortcodes
- Text-to-Win
Omnisend Alternatives - Capterra New Zealand 2021
More Omnisend alternativesOmnisend Reviews
Read all reviewsOverall rating
Average score

Maryann A.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 21/09/2019
"Excellent email marketing tool"
Comments: I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.
Pros: Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.
Cons: It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.
- Reviewer Source
- Reviewed on 21/09/2019
Diana O.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money4 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 3/08/2019
"Is Omnisend right for you?"
Comments: Omnisend has made my email marketing automated so I spend less time on the emails.
Pros: I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!
Cons: This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.
- Reviewer Source
- Reviewed on 3/08/2019

Jordan G.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 16/12/2020
"Omnisend is a clear winner for us"
Comments: Overall it's been a pretty solid one.
Pros: I really like that omnisend is so easy to get up and start using and not to mention it's also so much cheaper than it's alternatives.
Cons: If anything their platform is a bit newer so integrations are not as plentiful compared to others.
- Reviewer Source
- Reviewed on 16/12/2020
John B.
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Overall Rating3 /5
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Ease of Use2 /5
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Features & Functionality3 /5
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Customer Support1 /5
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Value for Money2 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 2/08/2019
"Promising, but still a lot of work to do."
Comments: Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.
Pros: The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.
Cons: Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.
- Reviewer Source
- Reviewed on 2/08/2019
Greg U.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support4 /5
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Value for Money4 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 23/09/2020
"Can finally achieve marketing automation"
Comments: Overall, Omnisend is a good option for any small or medium sized business's marketing function. It probably actually does boost sales materially, and it's one of the few companies that can actually deliver on that talking point.
Pros: This is an effective platform for great execution in marketing. Setting up a multichannel campaign is quite easy and satisfying
Cons: It's very good overall, but the software is a bit weak when it comes to migration. You will have to manually create/upload all your emails, automations, audiences, photos, templates, forms, etc
- Reviewer Source
- Reviewed on 23/09/2020