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What Is Marsello?

With Marsello, you can create an omnichannel loyalty program for your retail or hospitality business. Drive repeat purchases and increase monthly turnover with a points-based loyalty program that works in-store and online, then put your loyalty data to work by sending targeted emails, SMS campaigns, and automations that move the needle on revenue.

Create one loyalty experience across all your channels — Launch a loyalty program with omnichannel offers, loyalty points earning, and reward redemption.

Send marketing campaigns that drive sales, consistently — Put your loyalty data and insights into motion. Send targeted emails, SMS campaigns, and automations that move the needle on revenue.

Understand your loyalty and marketing performance like never before — Monitor site-specific sales, report on repeat business, get omnichannel sales attribution for your campaigns, and more.

Join more than 3,000 growing brands that use Marsello to power their loyalty programs and marketing.

Who Uses Marsello?

Ideal for multi-location businesses with integrated eCommerce and point-of-sale systems.

Where can Marsello be deployed?

Cloud-based
On-premise

About the vendor

  • Marsello
  • Located in Auckland, New Zealand
  • Founded in 2013

Marsello support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 190 others

Languages

English

Marsello pricing

Starting Price:

US$125.00/month
  • Yes, has free trial
  • No free version

Marsello does not have a free version but does offer a free trial. Marsello paid version starts at US$125.00/month.

Pricing plans get a free trial

About the vendor

  • Marsello
  • Located in Auckland, New Zealand
  • Founded in 2013

Marsello support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 190 others

Languages

English

Marsello videos and images

Marsello Software - Customer loyalty and marketing software for omnichannel businesses.
Marsello Software - Launch a world-class loyalty program right out of the box with loyalty program software.
Marsello Software - Review which marketing tactics deliver the best results with advanced loyalty and marketing analytics tools.
Marsello Software - Loyalty program and marketing platform that plugs into all your eCommerce and POS sales channels. Powered by your POS and eCommerce apps.
View 4 more
Marsello Software - Customer loyalty and marketing software for omnichannel businesses.
Marsello Software - Launch a world-class loyalty program right out of the box with loyalty program software.
Marsello Software - Review which marketing tactics deliver the best results with advanced loyalty and marketing analytics tools.
Marsello Software - Loyalty program and marketing platform that plugs into all your eCommerce and POS sales channels. Powered by your POS and eCommerce apps.

Features of Marsello

  • Activity Dashboard
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Communication Management
  • Contact Management
  • Customer Activity Tracking
  • Customer Profiles
  • Customer Segmentation
  • Email Marketing
  • Email Tracking
  • For Small Businesses
  • Loyalty Cards
  • Loyalty Program
  • Marketing Automation
  • Membership Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Promotions Management
  • ROI Tracking
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Points
  • Segmentation
  • Social Promotion

Marsello Alternatives - Capterra New Zealand 2021

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
The easiest software to launch successful loyalty programs, online & in-store. No development drama, just a monthly subscription.
An omnichannel marketing automation platform, delivering journey automation, channel coverage, and budget control.
EngagePackage is a Dubai-based all-in-one customer engagement platform that enhances business growth and maximizes business ROI.
Acquire new customers, improve loyalty and generate more revenue with a simple yet powerful solution.
Kangaroo's is a white-label, omni-channel customer loyalty marketing platform. Great for small businesses and franchise networks.
#1 Marketing Platform For SMB's! Create your account
Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.
Run a branded loyalty program with diverse promotions, including WeatherSmart™ Intelligence! Boost retention and drive growth.

Reviews of Marsello

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.3
Features
4.1
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Andy
Andy
Security Guard in New Zealand
Verified LinkedIn User
Security & Investigations, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great App

5.0 5 years ago

Comments: Often forget to use when in McDonald's but otherwise no complaints and experience overall is great

Pros:

Great App, great cross of business support, great rewards.

Cons:

Be great if it reminded me that I'm in X business and this business uses the Goodie Card

Maureen
Owner in Italy
Apparel & Fashion, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Product For Small Business

5.0 2 years ago

Comments: My experience has been really good with Marsello. Customer service is great. It was easy to set up and the automated emails have been operating flawlessly on my site for years.

Pros:

Marsello has been a solid marketing platform for my small business. The platform is affordable and trustworthy. I've been using it for a number of years now and it has never let me down.

Cons:

The analytics and reports need improvement.

Roger
Clinic Supervisor in New Zealand
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

A digital card rather than having to repeatedly giving an email address would be better

3.0 11 months ago

Comments: Other than noting above it's been a good experience

Pros:

Getting a price reduction after accumulating points

Cons:

The need to give email address each purchase

Verified Reviewer
Verified LinkedIn User
Writing & Editing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Goody review

5.0 6 years ago

Comments: Goody has making my business vast by attracting more people to my blog.

Pros:

Campaigns made here are good to attract the customers to your program. You can also give loyalty points to any customer for his loyalty.

Cons:

Thus software was a bit complex to understood by me for the first time. Later I learned how to use it. But they should give a basic description about each and everything in the software.

Marsello Response

6 years ago

We / the Goody team, really appreciate the positive review. I agree we could do more to make the software a bit easier to use. As loyalty programs and crm's can become rather complex, it's important we provide you with support guidance or support resources. Unlike other platforms, we do possess a lot more functionality than a typical SME programme. As we're continuously growing, I have no doubt we will continue to build up resources to address your query. Kind regards Rory Moss General Manager

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

My opinion

5.0 5 years ago

Comments: Love it get free goodies and earn points get lots of special 😉

Pros:

Easy to read and access easy to use and read

Cons:

Nothing it all seems fine to me l don't see anything wrong with this soft ware

Verified Reviewer
Verified LinkedIn User
Architecture & Planning, Self Employed
Used the Software for: Free Trial
Reviewer Source

Not happy

1.0 5 years ago

Comments: as above

Pros:

nothing at all as I did not even have choice

Cons:

this prgram was forced on us while staying in resort in FIJI now I get coninuous emails despite unchecking all options. Absolute waste of time signing us up for a two day stay and never to use again. Ridciculouly clunky and cumbersome when simply tryign to order meals and drinks. I cannot imagine waht a pin it must be for staff to have to deal with constantly. nOT impressed - get me out!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great automation + rewards program for Shopify

5.0 4 years ago

Comments: Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Pros:

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Cons:

I've had some rare instances where some emails failed to send. Other than that, nothing negative to point out.

Delys
Delys
Analista in Venezuela
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

a fantastic experience in video games

5.0 7 years ago

Comments: fun in my free time which is of excellent enjoyment

Pros:

Game developed to live a fantastic experience where it takes you to a level of esaltacion and adventure in a city where emotions never end

Cons:

Even when it encourages bank robbery, parents must maintain supervision and accompaniment of the game.

Marsello Response

6 years ago

Hi there -- not sure this review is for us? In any case, thanks for the review.

Verified Reviewer
Verified LinkedIn User
Individual & Family Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Good points earning

4.0 4 years ago

Comments: Good

Pros:

Easy to use and gain points and easy to use at a lot of stores

Cons:

Having to scan card as have to get my wallet out

Rhondalyn
Rhondalyn
Project Coordinator in New Zealand
Verified LinkedIn User
Alternative Medicine, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Good

5.0 5 years ago

Comments: Good

Pros:

Good to use and can use my phone as well as.my tablet

Cons:

What i I still don't really know what it's 4 but I comes in handy when I get loyalty points

Laurie
Barista in New Zealand
Hospitality, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

An all-in-one loyalty card in app form and on your Smartphone!

5.0 7 years ago

Comments: Working at a cafe, I help customers to sign up and teach them how to use the app so they can start earning points and earn freebies. I tell them of it's other uses and familiar places I have seen Goody Card stations being used.

Pros:

Free Goodies! From cafes to hairdressers, pharmacies and more this app acts as a loyalty card to returning customers at all sorts of stores nationwide. Gone are the days of holding on to dozens of stamp cards or coupons - having the QR code card and/or app on your phone allows free rewards just from reoccuring visits to stores.

Cons:

With the app being free and easy to use and getting rewards at literally no cost to me there is nothing wrong with Goody. However I can see how some are skeptical to getting it - "Oh I don't have the time to get this app and do my initial sign up" or "it's one more thing to keep track of" - To me, once you sign up, that's it, there's nothing else to think about or information to put in. A mere scan of the code upon each visit to your favourite places can add up to get you free goodies.

Brenda
Director in New Zealand
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

New users

4.0 6 years ago

Comments: I think a small printed brochure about Goody and outlining benefits of completing registration and installing the app etc would be good. We don't always have time to talk it through completely with customers if there are others waiting to make a purchase.
We are new to Goody and it is a learning exercise for staff and customers. Hopefully the ease of operation for both will improve in time.

Pros:

It was easy to get up and running with [SENSITIVE CONTENT HIDDEN] talking me through the process. It is proving good to have a loyalty program that ties in with other small businesses in our town.

Cons:

My staff are not finding it particularly easy sometimes, especially when customers have not registered online themselves and don't carry their card which makes it time consuming at POS. It would be good if the problems with xtra email addresses could be sorted. It is a nuisance having to remember to click between POS and Goody windows but as we get used to it hopefully this will come routine.

Marsello Response

6 years ago

Thanks for your feedback Brenda, this will be shared directly with our product team. Unfortunately, xtra.co.nz issues persist across all New Zealand businesses, and we've tried our best to ensure deliver ability to this email provider. We will keep working with them on this, but the issue does exist for all xtra users and email providers here in NZ. Thanks for your feedback and let us know if we can do anything else to help. Kind regards, Rory Moss Marketing Manager

Angie
Owner in New Zealand
Hospitality, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Goody

4.0 6 years ago

Comments: Mediocre. Easy for the customer, not user friendly for me

Pros:

All in one, multi location, easy for customer

Cons:

Hard to make special offers / one off opportunities for our customers. Ask for support via chat or email, get no reply

Marsello Response

6 years ago

Thanks for your honest review Angie. I can appreciate where you're coming from and agree we can do more to make our software more user friendly. We'll be making significant changes over the next 12 months to work on this. I've notified our support team to get in touch, should you wish to attend any free software training. Yet again, thanks for your review and we've taken your feedback on board. Kind regards, Rory Moss Marketing Manager

Pania
Business owner in New Zealand
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Dermalogica Goody programme

5.0 6 years ago

Pros:

no lagging in the application, simplified by being able to edit the history of previous processors.

Cons:

How you have to scan the card to redeem then re scan to add points

Marsello Response

6 years ago

Thanks Pania. We're glad you're enjoying the use of services. We agree it's a bit cumbersome in your instance as it's manual, however we're always integrating with POS providers. If you're currently using Timely, we're working on a solution there - and hope to have something within the next few months.

Gary
aqua technicians in New Zealand
Utilities, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

okayish

3.0 5 years ago

Comments: Okayiah

Pros:

Only complaint would be if i buy multiple coffees, I only get credit or points for one visit

Cons:

Reviews like this one Really, what is going to change

Monica
Online Development Manager in New Zealand
Education Management, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Useful for collecting rewards

4.0 5 years ago

Comments: Fine. Collected some rewards.

Pros:

Nice and easy to use, plenty of options for collecting points, i.e. card, phone app or type in email address. can use same card at different shops easily.

Cons:

Little bit wary of anything that collects information about where I go to shop

Chris
Owner in New Zealand
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Very happy

4.0 6 years ago

Comments: It is helping us to communicate regularly with our customers

Pros:

It is very easy for the customer and our sales team to us it

Cons:

You get the most out of it your team puts 100% into it

Marsello Response

6 years ago

Thanks for your review Chris, we really value this feedback and we'll be sharing it with the team. Like you say, "you get the most out of it when your team places a 100% into it". Good retailers as yourself understand the importance of customer loyalty and staff training certainly helps. Thanks for your support and we'll be making progress to make the product better for you over the next year. Kind regards, Rory Moss Marketing Manager

Billy
Owner in New Zealand
Hospitality, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Goody is everything you need

5.0 5 years ago

Comments: I had a customer service person [SENSITIVE CONTENT HIDDEN] that was amazing. I would employ her if I could. Took time to help me through every single step. Wants to help me grow my business, she seems to love her job. I feel I can email or call and things get done straight away. Happy to help me to understand campaigns and all the features Goody has.

Pros:

I love the product. I am growing in loyalty and already seeing bounce back from customers. Has the ability to target customers on time since last visit. Has the option to target quiet nights. Really happy so far.

Cons:

I would love to see push notifications instead of email, and the ability to leave offers on the app at all times to entice people browsing the app.

Tessa
Functions Coordinator in New Zealand
Hospitality, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Practical

4.0 6 years ago

Pros:

Easy to use. Customers can log into the app to track their points and update any information. This is good as it takes a workload off the company. Customer service is outstanding, our rep is superb to deal with.

Cons:

We seemed to have a lot of issues with the automatic birthday vouchers being sent out. This also came down to customers unsubscribing.

Marsello Response

6 years ago

Thanks so much for your review Tessa. I believe we've addressed your birthday campaign issue in a prior email, but do let us know if we can do anything further. We really appreciate the long-standing relationship Goody and Lawrenson Group have had over the last four years. Feel free to drop us a line, should you need anything further. Kind regards, Rory Moss General Manager

Aimee
Director in New Zealand
Consumer Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amaaazing support

5.0 6 years ago

Comments: everything is automated so little time spent on it. support is always happy to answer even the most basic questions and sort anything fast. very friendly and user friendly

Pros:

I like that once it is set up there really isn't anything else that I have to do. the customer representative even called and did all my set up for me. the hardest part is thinking about what I want my rewards to be but she even helped me with that. Any questions have always been answered within a day.

Cons:

I havent come across anything I dont like yet..maybe and editing function when i make a mistake with peoples email addresses

Marsello Response

6 years ago

Thanks for your review Aimee. We're glad to hear you're getting the support you need for your rewards programme. Do let us know if there is anything else we can improve on. All the best Rory Moss Marketing Manager

Rob
Sales Mgr in New Zealand
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Reward me

4.0 4 years ago

Comments: Generally good, but need to add greater rewards value

Pros:

No extra cost for being on this program

Cons:

Good friendly customer service, bit disappointed that after spending $450 on coffee last week (seriously) I only earnt 5 rewards points on Goody 🥲

Andy
Security Guard in New Zealand
Security & Investigations, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Goodie Dunedin

4.0 5 years ago

Pros:

Just open the app and scan your bar code and it's all done. I have a key tag in my wallet as well in case I leave my phone in the car. It's good to see big chains like McDonald's using this software as well as the SME and Sole Traders.

Cons:

Remembering to turn phone over to scan the bar code after using phone to tap and go.

Roma
Soldier in New Zealand
Defense & Space, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Awesomeness

5.0 4 years ago

Comments: Fan flippin tastic

Pros:

Easy to use, easy set up. Quick. Looks good as well placed at the counter

Cons:

Not everyone has it. Its a fantastic system which id be more inclined to use if more people had it

Brian
Director/manager in Fiji
Used the Software for: 1-5 months
Reviewer Source

So far - easy to use and

3.0 7 years ago

Pros:

Its early stages - so i'm still finding my way - but i'm happy with what i can do so far - but i like the potential of what we will be able to achieve

Cons:

I need more tutorials - YouTube or whatever - so much it can do, but not so easy to find out how to do it

Marsello Response

7 years ago

Hi Brian, Thanks so much for the review and the response! Yes, you're totally right, we need more tutorials and informative videos for customers. It's all part of a growing company but we're definitely going to make more now! In the interim, would you like to set up a screen share or webinar call with our staff to answer all your questions you may have? Please email [email protected] and we'll run you through it all. Kind regards, Rory Moss Marketing Manager

Karen
Boutique Owner in US
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Live Chat is Very Helpful

5.0 3 years ago

Comments: Great!

Pros:

I was stuck while trying to create content for an email marketing blast so I reached out on the live chat and my issue was resolved within minutes.

Cons:

None. So far everything I have needed has been at my fingertips.