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What Is HubSpot CRM?
HubSpot customer relationship management (CRM) tool is built for companies that want to spend less time logging data. It keeps all contacts in one centralized, customizable database. And teams can see everything about a lead in one place; no more digging through inboxes to find information.
Who Uses HubSpot CRM?
The HubSpot CRM is built for growing teams to attract, engage and delight customers.
Where can HubSpot CRM be deployed?
About the vendor
- HubSpot
- Located in Cambridge, US
- Founded in 2012
HubSpot CRM support
- Phone Support
- 24/7 (Live rep)
- Chat
HubSpot CRM pricing
Starting Price:
- Yes, has free trial
- Yes, has free version
HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$20.00/month.
About the vendor
- HubSpot
- Located in Cambridge, US
- Founded in 2012
HubSpot CRM support
- Phone Support
- 24/7 (Live rep)
- Chat
HubSpot CRM videos and images






Features of HubSpot CRM
Reviews of HubSpot CRM

Good for larger businesses
Comments: Good software, a little too function heavy for our needs.
Pros:
This CRM is very adaptable and we've found it useful up to a point.
Cons:
It was a little overkill and we scaled back to a simpler solution.
Hubspot is the Best
Comments: We moved from Salesforce to Hubspot and it was a breath of fresh air. The sleek design and setup and the ease of use had our company at almost 90% utilization.
Pros:
The ease of use and how everything could be done in the platform
Cons:
I cant think of anything that I didnt like.
A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos
Comments: Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years. HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster. Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.
Pros:
HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.
Cons:
Buggy and unreliable Extremely confusing interface Ineffective and unusable for sales teams Constant upsells to access essential features Bloated and dysfunctional system Significant financial investment with minimal return Lost opportunities due to operational inefficiencies Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.
Provider of last mile solutions
Comments: I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.
Pros:
What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.
Cons:
Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.
Alternatives Considered: monday CRM and Salesforce Sales Cloud
Reasons for Choosing HubSpot CRM: Due to a lack of sequence management. We needed a better outbound management solution.
Switched From: Pipedrive
Reasons for Switching to HubSpot CRM: We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.
One Stop Shop for Your CRM
Comments: In the setting up process. I don't care for the fact I need to pay an integrator. I think Hubspot should do this.
Pros:
Easy to read, flows smoothly. Lots of options to customize my screen. Seem there are hundreds if not thousands of intergrations
Cons:
Sometimes can be overwhelming with the choices of what you can add to your command center.
An incredible tool
Comments: Overall, a positive experience but not necessarily affordable for small business
Pros:
The integrations are very helpful - for example all my phone calls, texts, and emails go into the platform automatically and tie into the contact
Cons:
It can be expensive with the add on features priced per user
Alternatives Considered: Zoho CRM
Reasons for Choosing HubSpot CRM: Biz4x was complicated to use and not user friendly for setup and onboarding
Switched From: Biz4x
Reasons for Switching to HubSpot CRM: You get more for the free package with Hubspot than Zoho
Hubspot review
Comments: Really good. Our experience has been really good so far!
Pros:
More in depth customer information with significantly better customer communication.
Cons:
Nothing so far. Our experience has been really good so far!
HubSpot CRM is an impressive communication tool that help streamline admissions.
Comments: HubSpot CRM has been providing impeccable services that has helped streamline our admissions. It makes it easy easy to communicate with our prospect students. HubSpot CRM also provide very important insights that allows us to improve our relationship with our prospect students.
Pros:
HubSpot CRM has excellent communication tools like live chats and video calls that makes our communications with prospect students very smooth. Its analytics and reporting tools provide us with meaningful insights that help us improve our interactions with students to build strong relationships. It has personalized interactions tracking features that makes it easy to follow up on our engagements with prospect students. HubSpot CRM is very flexible and we had easy time customizing it to fit our needs.
Cons:
We have not encountered anything less useful in HubSpot CRM. It has never given us any challenges and there has been no complaints.
User-Friendly CRM with Great Free Features
Comments: HubSpot CRM has been a reliable tool for managing sales and marketing efforts in one place. It’s perfect for small to medium-sized teams looking for an easy entry point into CRM software. While it does have its limitations without paying for premium plans, the core functionalities have been excellent for building and maintaining a sales pipeline.
Pros:
HubSpot CRM is incredibly user-friendly, with an intuitive interface that makes tracking leads and managing contacts seamless. The free tier offers a surprising amount of functionality, including pipeline management and email tracking. Its integrations with other tools like Gmail and Slack are also super helpful for streamlining workflows.
Cons:
Reporting features can feel a bit basic in the free version, and upgrading for more robust analytics gets expensive quickly. Additionally, customization options for workflows and fields could be more flexible.
Solid CRM, But the Pricing Might Be a Barrier for Small Businesses
Pros:
It is an excellent tool for managing customer connections and automating tasks because it is simple to use and intuitive.
Cons:
For small firms, it can be expensive, and the free version has fewer functionality.
King of CTMs for a Reason
Comments: Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.
Pros:
The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!
Cons:
It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.
Best CRM for all. Easy and FREE too.
Comments: Very successful and easy to use. Greatly increased sales and made it much easier to manage clients and stay ahead of the game with relevant notes and details about each job.
Pros:
It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.
Cons:
Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.
Alternatives Considered: monday CRM
Reasons for Switching to HubSpot CRM: Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.
Perfect for startups and small teams.
Comments: Overall, it is a great review, and we have been happy since switching from Salesforce. It has been a blessing to have something powerful in our pocket to allow us to grow as a smaller startup.
Pros:
I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.
Cons:
They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.
Hubspot is a tool that I rave to anyone that will listen, it has been a gamechanger to our business!
Pros:
I really like how easy to use it is, how to pull data and reports and create workflows and automations. Also, there customer support is top notch!
Cons:
I honestly don't have any cons, other than it is pricier than some other CRM tools we looked at but we used it as our one stop shop for Sales, Marketing and Support.
Hubspot is the essential all-in-one system.
Comments: Professional. The whole experience is very proper with the integration team that teaches you how to use the system. We love Hubspot, it is our main core of our business now. It is where we track everything, get reports, and see how we can further track our leads, customers, and improve sales.
Pros:
Hubspot is an all-in-one type of system. It not only connects to basically all programs and apps that you operate on, but it is very customizable for any business structure. It is simple to use & gives structure to our entire company - marketing, sales, and customer support.
Cons:
It was a bit trucky to set up at first, to migrate everything across from our previous CRM. You have to do some custom mapping of fields, and we lost some customer notes, but the support team was very patient & helpful.
HubSpot CRM is changing our business
Comments: It's very positive - it really is a wrap-around tool for someone who is in a sales and service role in a small business
Pros:
There are new features being added all the time, the training is generally good!
Cons:
It doesn't always interact well with other pieces of software (i.e., its plug ins can be buggy sometimes.)
Alternatives Considered: Zoho CRM and Salesforce Sales Cloud
Reasons for Switching to HubSpot CRM: HubSpot did 95% of what we needed and we found plenty of support from them and third-party support
The Effective CRM Platform
Comments: HubSpot CRM has improved the relationships from the company and clients, and no challenges experienced.
Pros:
HubSpot CRM makes a suitable avenue that allows businesses connect with customers. There are efficient marketing structures well handled by the app.
Cons:
HubSpot CRM is innovative, and there are no challenges.
Best online CRM tool for any size organizations
Comments:
the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled.
We also gave access to our distributros to allow them to work on their customers and make their sales follow-up.
Pros:
What I like most about HubSpot CRM is its simplicity combined with powerful features. It's easy to set up and start to use right away, which makes it accessible for colleagues with little to no technical background. The visual sales pipeline is intuitive, allowing you to manage deals, track progress, and get a clear overview of sales activities at a glance. It si easy to book meeting,s end pre-set emails, create tasks for others. Very very useful. And I love the contact creation via the phone app. It is so easy and intelligent.
Cons:
Eventhough you can set up quote templates and allows to set up the deals, it is not possible to set up a multi-step Quotation process flow that allows to select language, then select product, then subscription levels, service budget etc etc and at the end to have a quote ready to go.
Very simple-to-use system and great user experience
Comments: Overall, my experience has been great. I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system. The UX is very good and simple with Hubspot. There's no bells and whistles but from a sales standpoint, it is a great system.
Pros:
I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.
Cons:
From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.
Excellent for Starting with a CRM
Comments: It has been positive. The platform is incredibly user-friendly, making it easy to get started even for those new to CRM systems. Its basic functionalities are perfect for small businesses. The ability to track email opens is particularly useful. It has greatly enhanced our efficiency in managing leads.
Pros:
The CRM is very easy to use and is perfect for small businesses that require basic functionalities. You can see when someone opens your email, clicks on your link, and track other activities when integrated with your website. It also allows you to store a lot of information about your customers.
Cons:
While the initial cost is free for small businesses, advanced features can become quite expensive. There is also a learning curve associated with mastering these advanced functionalities
Intuitive CRM with Great Features
Comments: Overall, HubSpot CRM has been a great tool for managing customer relationships and marketing efforts. The interface is clean, and it's easy to use. It’s effective for organizing contacts and nurturing leads.
Pros:
The ease of use and automation features were standout. It simplifies lead management, tracks customer interactions, and automates follow-up tasks. The integration with email and marketing tools also saved time.
Cons:
While it’s powerful, some advanced features are limited in the free version, and full functionality requires a paid plan. This might not be ideal for small businesses with budget constraints.
Efficient CRM for Small to Mid-Sized Teams
Comments: HubSpot CRM is an excellent tool for small to medium-sized businesses, providing powerful features for sales and marketing alignment.
Pros:
The user-friendly interface makes managing customer data and tracking interactions seamless.
Cons:
Limited customization options for more complex workflows can be restrictive.
Hubspot CRM for K's
Comments: I like that we are able to manage all our potential clients is one place. With one appe for all of us, we can all see where we left off. We can find the emails and phone number left by the customer and just move from there. Unlike using traditional email. With this we can see the trend and analytics where we get to see those who were converted. If any problem arises, the customer service is ready to help. With all the features of hubspot, it is by far the best CRM we got to use.
Pros:
I like how hubspot crm serves as a database for all our records in our business. We have all information from our customers from there. Wveryone gets the chance to see. No need to cc my boss like in a typical email. They can see it and sometimes just take over when I'm off. It is very user friendly and has very great features.
Cons:
I just dislike the fact that the system won't load without internet. There was one time that I was in an area without signal. I need to get the customer's phone number so I can just call them because rhere was no internet signal. But wasn't able to. But it's fine and understandable. Everything nowadays needs internet to fully function.
Awesome CRM tool, Highly Recommend!
Comments: It was mind blowing when I first started using HubSpot. In the beginning, I felt overwhelmed because there are many buttons I have to explore but with the time, I am so grateful for getting benefits it provides.
Pros:
Integration with Google email helps me keep emails with customers logged in the system and I don't have to manually drag and drop. I also like its tasks to keep me organized my day-to-day work & follow-ups
Cons:
Hubspot does not allow to have several phone numbers for one customer and only allow to have up to two email addresses for each customer. Some customers have multiple contact information and I wish there is a way integrate rather than multiple contact info for one customer.
Hubspot is the best bang for the buck CRM out there
Pros:
Compared to other CRMs I've used this is the most straight forward, easy to use, while also being robust enough CRM out there... Pipeline management is on point, reporting is great, customizability is great without being to complex... Hubspot has been my favorite CRM to use as a sales rep
Cons:
They really need to revamp their Sequencing feature. It's very clunky and limited compared to others in the market You cant throttle emails so your domain will just get wrecked as spam unless you make every email a manual email. I cant have an email auto populate right after a call Its confusing because theres multiple places to actually perform your sequence tasks: either task view or in the sequencing tab. The sequencing view is a mess and very complicated While completing tasks is the best by going to your tasks it can be overly complicated if you dont have your queues properly set up. Hubspot needs a full overhaul here if they truly want to weed out other great cost effective options