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What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM pricing

Starting Price:

US$0.00
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$0.00.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM sales pipeline
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HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - 2
HubSpot CRM Software - 3
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HubSpot CRM Software - 5

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Customer Database
  • Customisable Reports
  • Customizable Fields
  • Data Import/Export
  • Document Management
  • Document Storage
  • Email Management
  • Email Marketing
  • Email Templates
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Project Management
  • Quotes/Estimates
  • Real-time Consumer-facing Chat
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third-Party Integration
  • Third-Party Integrations
  • Workflow Management

HubSpot CRM Alternatives - Capterra New Zealand 2021

Sales engagement platform that helps businesses identify prospects, engage them through personalized campaigns & drive sales pipelines.
Build customer relationships for life with data-first digital marketing
Save time and reduce costs with innovations that reimagine your customer relationships.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
An integrated suite of applications include email, calendar and address book that are accessed via the Internet 24/7.
High-end solution designed for sales, collaboration, communication, social networking, and workflow management.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jonathan
Jonathan
Co-Founder, CEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best For Scaling Small Business RevOps

5.0 2 months ago New

Comments: We are excited to keep trying new features on HubSpot that continue to augment our marketing and sales processes. Our team is gearing up this first quarter to implement there new AI integration into our business processes, excited for the year ahead!

Pros:

There are so many features that have been added on throughout the last few years, and we think AI is going to augment that. The most important process is moving leads down the pipeline for us with different automations, and assigning different team members self-qualified leads that can book calls through the HubSpot calendar. Apart from automations we are also very happy with how the Hubspot chat features connects to other social networks, critical for connecting leads to sales and customers to support.

Cons:

Lead capture feature isn't as flexible as other form competitors like TypeForm, it would be nice to have a component that didn't initially overwhelm visitors with the input fields.

Alternatives Considered: Salesforce Starter

Reasons for Choosing HubSpot CRM: More functions that integrated into our tech stack ecosystem available on Hubspot.

Switched From: Pipedrive

Reasons for Switching to HubSpot CRM: Easy of use compared to having a consultant set up SalesForce for us.

Daniel
Co-Owner in US
Arts & Crafts, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A simple CRM solution that packs a big punch

5.0 4 weeks ago New

Pros:

HubSpot seamlessly integrates with our website platform (Wordpress) to capture leads and automagically create a prospective customer flow. There are times when our Wordpress contact plugins become inoperable and our HubSpot integration acts as a safety net. Our business uses the free tier of service and even that provides us with a lot of power and essential components of our client relationship framework.

Cons:

The trickiest thing about HubSpot is figuring out exactly which options to implement because the feature set is so robust. That said, it's a snap to get things up and running with a basic setup and then scale up from there. For me, that meant utilizing it to capture new inbound leads, seeing what other options the software gave us, and then customizing a pipeline from there.

Rob
Key Account Manager in UK
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great for Marketing, not that great for sales

3.0 last month New

Pros:

Easy to use, they have a good mobile app.

Cons:

Reporting (for sales) is far more basic than other systems eg. Salesforce. Managing duplicates is a real pain and takes a lot of manual work. Setting up workflows is also a little difficult. The functionality around creating sales account plans and stakeholder maps is a nuisance. Not as many pre-built integrations as Salesforce and nowhere near as customisable. I'd say it's a good system for small teams or marketing teams.

Drew
Drew
CEO in US
Verified LinkedIn User
Hospital & Health Care, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot and Small Business Sales Growth

4.0 4 months ago

Comments: Overall, our experience was positive, and our sales team has no complaints. Again, we find our limiting factor is more on the growth of our service department. HubSpot, is a mobile friendly CRM that works great for a growing sales team. Additional marketing features can be added, but that is a separate cost, unless you have in house marketing talent.

Pros:

HubSpot is great at tracking relationships at the individual level. These can be tracked from prospect to conversion, and all related activity can be easily tracked and revisited. Dashboards can be setup to track meta data, but is limited in how it can be customized.

Cons:

All of our dislikes in HubSpot are related to the service side. The sales side of this CRM is sufficient or better to other CRM's, but is limited in customizable solutions. This will need to be discussed when considering your companies specific needs.

Alternatives Considered: Salesforce Sales Cloud and monday.com

Reasons for Choosing HubSpot CRM: Sugar CRM was ineffective for us, and was a legacy system I inherited. This was an overall disappointment for our team, so the strategic decision was made to move to HubSpot to better enable our sales team.

Switched From: SugarCRM

Reasons for Switching to HubSpot CRM: The marketing integration was a recommendation of the marketing company we partnered with for inbound leads. The lead generation did not pan out, but this was not fault of HubSpot.

Ryan
Senior Account Executive in US
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Hubspot CRM

4.0 2 weeks ago New

Comments: I see the capability and how it may work but it has been a difficult costly transition. I do not know if I would recommend it to companies with many (hundreds of thousands) of companies, contacts with multiple sales service incidents.

Pros:

It tracks leads and pipeline ok. The Sales Prospecting dashboard is nice

Cons:

The Ring Central Dialer does not even give the ability to transfer a call. Calles often cant get through. Typing in a name has to be 100% correct. There is no knowledge for nicknames, no suggestions. If someone last is mann or manne or man all should pull something up. The complications of placing an order getting a quote, etc. is cumbersome and we have lost many sales. Workflow is slow for someone needing to contact various people. Notes and activity flow between contacts, companies, and deals is difficult to grasp and view pertinent info quickly. Even