Insightrix Communities

Comments: Our overall experience was better than expected. I was worried that we would have trouble understanding how to set up the discussions. We were walked through the first day with the sales rep. and given a short how to video. We declined the second day walk through because it was pretty easy to understand. The reporting was great. We just exported all of the discussions, as well as the word cloud and we were ready for our marketing meeting.

Pros: We ran a 3 day Qualitative Research project through the platform. We also used their survey builder to qualify people for the qual study. Day 1: We began the project on Thursday night with 10 people who were planning to go out on Friday night and book a table with bottle service at a club. We had the members use the app to book their table and bottle on the Thursday. After booking the table they were asked to describe the experience on the application and the things they liked or didn't like with the application and the ease of use. Day 2: We asked the users to explain the experience when they go to the club and the service they received getting their table and bottle service. This day was better than expected. The bookings were seamless and the users experienced a better than booking at the door experience. They felt like they were getting VIP service. We also asked them to take a video diary of when they got to the table and upload a few photos from their night. Day 3: The reflection of the overall experience. We asked our users to explain the end-to-end experience. The feedback was very insightful. Users said that they would definitely use the app the next time they went to a club and that they felt that their was a definite value add to an already premium service.

Cons: The only thing that I didn't like about the software was that their was no Google sign-in. Users had to do an email verification. This was to ensure users were real etc, and get their profile details such as age, location, jobs, income level etc.

Comments: Having the ability to receive customer's feedback on our products and services through surveys and discussion groups in a timely manner. Our panel helps our company continue to be customer focused

Pros: The ability to customize the software to match our company's brand. Insightrix provides excellent customer service when questions or issues arise.

Cons: Not having the ability to program surveys in the software that could be published outside the platform (directly to panelist's email address).

Pros: Very easy to understand how to fill out the questionnaire.
Not much writing most is multiple choice.
Questions hit exactly the point.

Cons: Not much to say about cons, never had a problem or a crash.
some times the pages are pretty long but that's not really a problem for me.

Comments: Again, the variable pieces allows us to be able to use different types of media when asking questions, thus allowing the user to provide better information on the topic.

Pros: The variable structures that are put in place for surveys. You can use video, pictures, or written pieces to support the viewer to provide better information to the surveyor.

Cons: Sometimes it does not allow a user to proceed to the next page. It will be unable to read the answers and we need to restart the page. The nice thing about this is that you can continue from where you left off when the survey quit.

Pros: Ease of use and the ability to navigate within the program quickly. Every area within the program is one click, you do not have to drill down through a number of modules to get to where you want to be.

Cons: I have not encountered any problems or concerns with accessing or using the is program. My only concern, to date, is completing this survey, as I have no concerns, it was difficult to surpass the requested number of characters required for this section