15 years helping New Zealand businesses
choose better software

What Is Similarweb?

Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior.

Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services.

Who Uses Similarweb?

Serving over 4K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

Where can Similarweb be deployed?

Cloud-based
On-premise

About the vendor

  • Similarweb
  • Founded in 2007

Similarweb support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Chinese, Czech, Dutch, English, French and 7 others

Similarweb pricing

Starting Price:

US$125.00/month
  • Yes, has free trial
  • Yes, has free version

Similarweb has a free version and offers a free trial. Similarweb paid version starts at US$125.00/month.

About the vendor

  • Similarweb
  • Founded in 2007

Similarweb support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Chinese, Czech, Dutch, English, French and 7 others

Similarweb videos and images

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Features of Similarweb

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Channel Management
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Conversion Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Connectors
  • Data Import/Export
  • Data Visualisation
  • Engagement Tracking
  • Forecasting
  • Funnel Analysis
  • Interaction Tracking
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Metadata Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Metrics
  • Portfolio Accounting
  • Predictive Analytics
  • Publishing/Sharing
  • ROI Tracking
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Search/Filter
  • Social Media Monitoring
  • Statistical Analysis
  • Strategic Planning
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring

Similarweb Alternatives - Capterra New Zealand 2021

Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
BuiltWith is a web technology profiler that identifies the technologies used to build websites.
SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising.
All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
Helps your business get better marketing results through keyword research, finding missed opportunities, and promotion of content.
All-in-One platform for SEO/PPC: Advance Rank Tracking, Site Audit, Keyword/Competitor Analytics, Backlink Analysis, Keyword Clustering
Semrush is a leading online visibility management software-as-a-service platform.
Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.
SAS Customer Intelligence uses analytically driven contextual personalization to help marketers elevate the customer experience.

Reviews of Similarweb

Average score

Overall
4.5
Ease of Use
4.7
Customer Service
4.2
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
57%
4
37%
3
5%
1
1%
Francis Carolina
Francis Carolina
Co Editor Chief in Costa Rica
Verified LinkedIn User
Entertainment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

One of the best tools for digital marketing

5.0 5 years ago

Comments: With Similarweb I have been able to analyze and segment my audience and that way I have been able to generate digital content on my blog that is more attractive to them. It has allowed me to improve engagement with my readers. In addition to saving time to generate the most appropriate and specialized content.

Pros:

Initially I found similar web searching for a tool that would allow me to visualize insights and segment my audience. But then I realized how powerful it is. With Similarweb you not only get analytics from your website, but you can observe the behavior of the target you have defined and their interaction with websites of your competition, which I can describe as a revealing experience for your business. The data provided by Similarweb, show you two scenarios, the first one, helps you to become aware of what is your position with respect to the industry or niche that you are dedicated to and the second scenario, the panorama of your competition. With all these data you can make analyzes and make decisions focused on attracting more customers and improving your products and services.

Cons:

Some of the most interesting and attractive features that characterize Similarweb are available only in the premium version. However, in the free version there are also very useful functions.

Anil
Marketing Executive in Türkiye
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Marketing Analysis with SimilarWeb

4.0 2 years ago

Comments: I am using Similarweb to understand market, our competitors and have analysis for our marketing perspective.

Pros:

You can understand each section of your website that you are targeting the market, get insightful data to understand.

Cons:

Similarweb is really expensive, there are lots of feature to use but the price is quite expensive.

Alternatives Considered: Serpstat

Reasons for Choosing Similarweb: I am still using Serpstat but I need to have other kind of data.

Switched From: Serpstat

Mateusz
Senior Research Analytics Specialist in Poland
Management Consulting, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Web traffic analysis

3.0 3 months ago

Pros:

Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting.

Cons:

The data we get needs to be crossed check with internal tools for accuracy.

Darko
Lead Generation Specialist in Serbia
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It is the best SEO and website analytics tool on the market

5.0 2 years ago

Comments: Very good too with accurate data but also very expensive and not suitable for startups.

Pros:

It has a free chrome extension with basic data. Their data are very useful for our business to identify the best possible prospects that have the highest traffic.

Cons:

Similarweb doesn't provide traffic data for websites with lower traffic. Sometimes I need to get their traffic data so I need to use SimilarTech.

Arika
Arika
Manager in India
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Get competitive edge with SimilarWeb Pro's insights

5.0 last year

Comments: SimilarWeb Pro is a handy tool to get traffic and keywords insights for your competitors. For the people in digital space, this is a very useful tool to have in your kitty.

Pros:

1. Helps you find out for what keywords are your competitors ranking and analyze their content strategy.2. Advanced reporting helps you gain better insights for your platform and your competitors.3. Also, helps you understand customer behavior.

Cons:

A certain level of domain expertise is needed to use SimilarWeb Pro.