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What Is Similarweb?

Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior.

Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services.

Who Uses Similarweb?

Serving over 4K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

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Reviews of Similarweb

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.3
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
61%
4
35%
3
3%
1
0%
Rono
Rono
Web Developer in Kenya
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Anyone who denies that SimilarWeb Pro is the best Web Analytics tool is lying!

5.0 2 years ago

Comments: I have a grasp of how my website is fairing and I can also view analysis of other websites. What can I say! SimilarWeb Pro is just awesome.

Pros:

I really love how it is so easy to enable SimilarWeb Pro extension on chrome and simply access websites' analysis by a click of a mouse.

Cons:

SimilarWeb Pro can be a little expensive while the basic plan is limited.

Vinícius
Performance Marketing Specialist in Brazil
Building Materials, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Comprehensive and Insightful, but Room for Improvement in Niche Data

5.0 5 months ago

Comments: My overall experience with Similarweb has been very positive. The platform offers comprehensive data and detailed insights into website performance, traffic sources, and user behavior, which have been instrumental in refining our marketing and competitive strategies. The ability to benchmark against competitors and explore trends across industries is particularly useful. However, I've noticed that data for smaller or niche websites can sometimes be less accurate or delayed, which can limit its effectiveness in certain cases. Despite this, it's a powerful tool for high-level digital analysis.

Pros:

What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.

Cons:

What I liked least about Similarweb is that some data points, especially for smaller websites, can be less accurate or delayed, making it harder to rely on for niche markets.

Sahib
Sales Manager in US
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Review of Similarweb

3.0 7 months ago

Pros:

Has tons of information shown on the platform

Cons:

Not the most intuitive product out there

Tariq
Social Media Manager in UK
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

An invaluable resource for competitive website data

5.0 3 months ago

Comments: Of all the features, the one I use the most and the most regularly, the website metrics comparison tool is fantastic and intuitive. It can find any site I search for and match close competitors automatically. Even with the limitations of the free version, I can view important data such as web traffic, bounce rates and traffic share for online searches. It's an invaluable tool.

Pros:

It has an incredible amount of options for competitive data analysis

Cons:

Even the starter pro plan is too steep for someone with my budget

Mihaela
Affiliate Marketing Manager in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

One of the best business intelligence tools I've used

5.0 5 months ago

Comments: I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.

Pros:

It's one of the best business intelligence and competitive analysis tools I've tried.

Cons:

I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.

Natalie
Head of Strategy in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Level Up Your Data

5.0 7 months ago

Pros:

Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.

Cons:

The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.

JITEN
Asso. Director Strategy in India
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence

5.0 7 months ago

Pros:

What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game!

Cons:

While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.

Katie
Data Strategy and Insights Manager in UK
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent Customer Support and Valuable Insights, but Needs More Market Comparison Features

4.0 4 months ago

Comments: Overall, Similarweb is a powerful tool that delivers detailed, insightful data with a supportive customer team that enhances the experience. While the platform excels at providing in-depth market information, the lack of a regional comparison feature limits its functionality for users like me who are looking to conduct multi-market analysis. Nonetheless, the personalised service, regular updates, and unique reports make it an indispensable resource for market intelligence.

Pros:

The customer support at Similarweb is excellent. The team is incredibly responsive, quick to assist, and always eager to accommodate bespoke requests. I appreciate the regular check-ins, where they take the time to walk us through platform updates and introduce us to new features. They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations. The personal attention from the team makes the experience feel more tailored and valuable.

Cons:

One limitation I’ve encountered is the inability to create regions and compare multiple markets side by side within the dashboards. Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging. Having the ability to compare different markets simultaneously would elevate the tool's efficiency.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

SimilarWeb Review

5.0 8 months ago

Comments: It's been great. I will genuinely use it more to sort out companies.

Pros:

I think getting knowledge of a particular company is very easy through SimilarWeb. Helps me to gain knowledge to fetch details of the company.

Cons:

Contacts are very low in comparison to other Softwares like Zoominfo or Apollo.io

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

An intelligent tool with lots of potential for Advertisers

5.0 8 months ago

Pros:

- Competitive Intelligence: SW it's great for benchmarking our digital performance against competitors and industry leaders. - Extensive Datasets: High amount of datasets to study and identify potential leads and understanding market trends. - SEO Tools: Useful to optimize where our customers' attention should be.

Cons:

- Data presence on smaller websites can be less available or accurate

Francesco
Head of Ecommerce in Italy
Cosmetics, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Outstanding tool for estimating market trends and comparing websites

5.0 7 months ago

Comments: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.

Pros:

The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.

Cons:

I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.

Karly
Marketing Analytics and Research Manager in US
Leisure, Travel & Tourism, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Must-Use Product

5.0 5 months ago

Comments: Similarweb helps me be "smarter" at my job. Their platform is easy to use, and I love that they are constantly innovating. Their team is also very hands-on and is available whenever I've needed help.

Pros:

The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically.

Cons:

This is a larger industry problem due to privacy issues, but I wish it had more mobile data.

Dipanjana
Associate Business Director in India
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Complete competitive analysis through Similarweb

4.0 7 months ago

Pros:

Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded

Cons:

While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.

Ola
Business Development Manager in Sweden
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great amount of data and easy to use

4.0 4 months ago

Comments: It´s a faschinating product that provides valuable insights

Pros:

The easy of use and the large amount of data available

Cons:

I am lacking filters and views for vendors/brands

Roee
Director, Product Management. eCommerce in Israel
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great and quick source of information

5.0 7 months ago

Comments: Very good, useful information served quickly and intuitively

Pros:

The widht of the data covered by the system

Cons:

There are some website in which the data is inaccurate compared to the info coming from the owner. I would suggest a "confidence level" indicator.

Monalisa
Analista de Discovery in Brazil
Gambling & Casinos, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Very Good and practice

5.0 4 months ago

Comments: Very accurate metrics that make everyday life easier

Pros:

It's simple and practical, because its metrics make it easier to understand the market.

Cons:

I have nothing to say. It's always good for me.

Jim
Account Executive in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Similarweb -- Helpful, but sometimes I get lost

4.0 5 months ago

Comments: Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the statistics seem to be skewed, it is helpful to start directional conversations with my clients about growth and the competitive landscape.

Pros:

There is a ton of helpful information about all aspects of the digital landscape. Additionally, the visualizations are helpful when directionally providing competitive insights to clients.

Cons:

Often, I find myself lost in all the data provided and am unsure what the most vital aspects to call attention to are. Also, I frequently want to view mobile and desktop data together, but in numerous graphs - there is no way to break the data out in this manner.

Siqi
Senior Data Analyst in US
Public Relations & Communications, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Overall Great SEO Tool

5.0 7 months ago

Pros:

Very easy to use and navigate. Great UX and IT support.

Cons:

Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.

Artur
Analista de Media Senior in Brazil
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Analista de Midia Senior

5.0 5 months ago

Comments: It's been fantastic, Similar web even do some meetings with us, the account manager explians some features, helps on tests.

Pros:

The best thing on Smilarweb is the feature that compares web sites.

Cons:

Nothing, I pretty much like everything about Similarweb, I guess I'd say the price, it could be a little cheaper.

ALEX
Sr. Digital Media Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Similarweb for Competitive Analysis

5.0 5 months ago

Pros:

As a Digital Media Manager, I love using SimilarWeb for competitive analysis. It helps us understand what strategies our client's competitors are running. I also use it to help reinforce success stories to clients.

Cons:

Historically, Similarweb hasn't had as much creative insight into programmatic ads, but that has recently changed and it has been a reliable source for finding examples of competitor ads.

Kishalaya
Senior Project Representative in India
Information Technology & Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Very helpful

5.0 7 months ago

Comments: Very helpful tool to use which I recommend everyone for their own kind of job description

Pros:

I am amazed after using SimilarWeb tool. It is a very helpful tool that gives us brand analytics. Very easy to use.

Cons:

Nothing so far. But we should be having some feature that can keep the user logged in for a little longer time

Elisa
Senior Digital Specialist in Hong Kong
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Similarweb review

4.0 7 months ago

Pros:

Similarweb excels in providing robust competitor analysis. I found it extremely beneficial to compare our website's performance against our competitors, uncovering valuable insights into their traffic sources, top-performing content, and audience behavior. This feature allowed us to better understand the competitive landscape and make informed strategic decisions.

Cons:

While Similarweb offers valuable features and insights, the UI can be somewhat challenging to understand, especially for new users. It would be beneficial for the platform to invest in improving the user experience and providing clearer guidance to ensure a smoother onboarding process and enhance usability.

Kyle
Amazon Ecommerce Specialist in US
Plastics, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Advanced competitor to other Amazon keyword and traffic tools

5.0 4 months ago

Comments: We have been able to launch new products based on intel we got from using similarweb and the sales have far surpassed our expectations. With additional features and modules coming online this tool could only add value going forward.

Pros:

I like that Similarweb is always coming out with new features and modules to help build value and tools that I can use for my every day job.

Cons:

The learning curve initially, it probably took a couple walk thru meetings for me to be comfortable using the product.

Erica
SAE in US
Public Relations & Communications, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

SimilarWeb Review

4.0 7 months ago

Pros:

Data analytics, helpful with keyword searching, and easy to navigate around. This helps with client media monitoring and finding trends to talk about with the media.

Cons:

Not much I don't like - I just don't use everything (sales, stock features, etc.). They seem interesting but are not needed for me much.

Samantha
Head of AU Global Store in Australia
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Excellent and quick source of data and visualization

5.0 7 months ago

Pros:

Quick, easy, intuitive ways to find the data you need. Visualization tools make the data clear and easy to explain.

Cons:

Not really a con, but I know there are other capabilities in the tool I do not utilize. I can reach out to my rep, as my rep has offered countless times to help me with reports to solve my business problems, I just haven't met yet (so this is on me!). But more broader trainings for each company (so a training for Amazon employees specifically) would be helpful!