---
description: Learn more about EmailOctopus price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [EmailOctopus](/software/147415/emailoctopus)

# EmailOctopus

Canonical: https://www.capterra.co.nz/software/147415/emailoctopus

Page: 1 / 27\
Next: [Next page](https://www.capterra.co.nz/software/147415/emailoctopus?page=2)

> EmailOctopus is email marketing software that provides simple tools for businesses to manage subscribers and send emails.
> 
> Verdict: Rated **4.8/5** by 654 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses EmailOctopus?

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 654 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Three Hearts Digital
- **Location**: London, UK
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$9.00
- **Pricing model**: Per Feature (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Database
- Contact Management
- Content Management
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Dynamic Content
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (38 total)

- Campaign Monitor by Marigold
- Carrd
- Devart ODBC Drivers
- Digioh
- Dorik
- Elementor
- Emailable
- Eventbrite
- Getsitecontrol
- Google Forms
- Gravity Forms
- GrowSurf
- Lnk.Bio
- MailOptin
- Mailchimp

... and 23 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [All-in-One Marketing Platforms](https://www.capterra.co.nz/directory/32155/all-in-one-marketing/software)

## Alternatives

1. [Constant Contact](https://www.capterra.co.nz/software/31898/constant-contact) — 4.3/5 (2913 reviews)
2. [Brevo](https://www.capterra.co.nz/software/132996/brevo) — 4.6/5 (3411 reviews)
3. [Gmail](https://www.capterra.co.nz/software/202338/gmail) — 4.8/5 (13329 reviews)
4. [Mailchimp](https://www.capterra.co.nz/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [MailerLite](https://www.capterra.co.nz/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Highly reccommend Email Octopus" — 5.0/5

> **Angelique** | *21 January 2025* | Writing & Editing | Recommendation rating: 10.0/10
> 
> **Pros**: Once you get the hang of it, it's very easy to use and I haven't found anything with a better cost for what is offered  - which is ultimately everything.
> 
> **Cons**: It did take me a little while to get the hang of it - not because it's difficult but because it was so obvious I kind of missed it. But by my second newsletter I had it sorted.
> 
> Overall I have found EO to be great value, user friendly, and enjoyable to use.

-----

### "Good platform." — 5.0/5

> **Simone** | *8 July 2024* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: It did the job and well\! All the emails were sent out. Tracking them and replies we very easy.
> 
> **Cons**: It was a bit of a learning curve. Took a good couple of tries to get it right. But I did in the end.
> 
> Great. I would certainly like to use it again.

-----

### "Perfect for my small business weekly emails" — 4.0/5

> **Lauren** | *23 March 2026* | Legal Services | Recommendation rating: 8.0/10
> 
> **Pros**: I use EmailOctopus for my small business. I use the free version and use get some great features for free. I set up weekly campaigns and send out to different groups, ie schools and nurseries. I have draft emails that are easy to amend and make copies of to keep and amend at future dates. I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links. So easy to keep your contacts all in once place and organised in groups.
> 
> **Cons**: I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.
> 
> Contacts all in one place and easy to organise. Can keep template emails that you can save and amend at any future date. User friendly and great functions for free.

-----

### "Fantastic value for authors and small businesses\!" — 5.0/5

> **Charolette** | *17 October 2025* | Publishing | Recommendation rating: 10.0/10
> 
> **Pros**: EmailOctopus has been a wonderful tool for managing my author newsletter. It’s secure, affordable, and incredibly user-friendly once you get the hang of it. I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data. The platform’s clean layout and customizable templates make my newsletters look polished and professional. Their customer support team is also quick to respond and genuinely helpful—something I truly appreciate as a small business owner.
> 
> **Cons**: On smaller laptop screens, the drag-and-drop editor can be a little tricky to use. Sometimes I have to scroll just right to position elements, and the widgets don’t always land exactly where I want them, causing the screen to bounce around a bit.
> 
> Despite that minor issue, EmailOctopus is an amazing platform that offers incredible value for the price. It’s reliable, secure, and perfect for authors who want a simple, effective way to connect with readers and grow their audience.

-----

### "Intrusion on personal content and business core workflow" — 1.0/5

> **Juan** | *10 February 2026* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Simple interface&#10;Easy initial setup&#10;Suitable for very small lists&#10;Wordpress compatible plugin.&#10;Easy integration.
> 
> **Cons**: Excessive manual compliance reviews&#10;Intrusive inspection of private campaigns and email content.&#10;Unpredictable campaign approval process&#10;Requests for internal business workflow details&#10;Operational delays without clear violations
> 
> I have managed and executed a large number of email campaigns for multiple clients and businesses across different platforms. In that experience, I had never encountered this level of operational intrusion.&#10;&#10;After onboarding, importing my list, and preparing campaigns, my campaign was placed on hold for manual review. EmailOctopus later confirmed that my campaign did not violate any compliance rule.&#10;&#10;Despite this, they manually opened and reviewed my private campaign content and initiated an extended investigation into my internal business processes, lead acquisition methods, and data structure.&#10;&#10;They questioned:&#10;&#10;Why some contacts did not have “first names” (even though my form only collects a single name field)&#10;&#10;Why B2B contacts used role-based emails (info@, hello@, etc.)&#10;&#10;How my internal workflows operate&#10;&#10;How leads are processed internally&#10;&#10;All contacts were first-party, permission-based, and obtained through legitimate business channels. No purchased or scraped data was used.&#10;&#10;Instead of relying on standard industry indicators (complaints, bounce rates, engagement, unsubscribe rates), the platform relied on subjective manual reviews and repeated documentation requests.&#10;&#10;This created delays, uncertainty, and business risk.&#10;&#10;At some point, continuing would have required disclosing sensitive internal company processes just to send lawful campaigns.&#10;&#10;Recommendation&#10;&#10;EmailOctopus may be suitable for hobby projects or very small personal lists.&#10;&#10;For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.

-----

Page: 1 / 27\
Next: [Next page](https://www.capterra.co.nz/software/147415/emailoctopus?page=2)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/147415/emailoctopus)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/147415/emailoctopus> |
| de-AT | <https://www.capterra.at/software/147415/emailoctopus> |
| de-CH | <https://www.capterra.ch/software/147415/emailoctopus> |
| en | <https://www.capterra.com/p/147415/EmailOctopus/> |
| en-AE | <https://www.capterra.ae/software/147415/emailoctopus> |
| en-AU | <https://www.capterra.com.au/software/147415/emailoctopus> |
| en-CA | <https://www.capterra.ca/software/147415/emailoctopus> |
| en-GB | <https://www.capterra.co.uk/software/147415/emailoctopus> |
| en-IE | <https://www.capterra.ie/software/147415/emailoctopus> |
| en-IL | <https://www.capterra.co.il/software/147415/emailoctopus> |
| en-IN | <https://www.capterra.in/software/147415/emailoctopus> |
| en-NZ | <https://www.capterra.co.nz/software/147415/emailoctopus> |
| en-SG | <https://www.capterra.com.sg/software/147415/emailoctopus> |
| en-ZA | <https://www.capterra.co.za/software/147415/emailoctopus> |
| es | <https://www.capterra.es/software/147415/emailoctopus> |
| es-AR | <https://www.capterra.com.ar/software/147415/emailoctopus> |
| es-CL | <https://www.capterra.cl/software/147415/emailoctopus> |
| es-CO | <https://www.capterra.co/software/147415/emailoctopus> |
| es-CR | <https://www.capterra.co.cr/software/147415/emailoctopus> |
| es-DO | <https://www.capterra.do/software/147415/emailoctopus> |
| es-EC | <https://www.capterra.ec/software/147415/emailoctopus> |
| es-MX | <https://www.capterra.mx/software/147415/emailoctopus> |
| es-PA | <https://www.capterra.com.pa/software/147415/emailoctopus> |
| es-PE | <https://www.capterra.pe/software/147415/emailoctopus> |
| fr | <https://www.capterra.fr/software/147415/emailoctopus> |
| fr-BE | <https://fr.capterra.be/software/147415/emailoctopus> |
| fr-CA | <https://fr.capterra.ca/software/147415/emailoctopus> |
| fr-LU | <https://www.capterra.lu/software/147415/emailoctopus> |
| it | <https://www.capterra.it/software/147415/emailoctopus> |
| ja | <https://www.capterra.jp/software/147415/emailoctopus> |
| ko | <https://www.capterra.co.kr/software/147415/emailoctopus> |
| nl | <https://www.capterra.nl/software/147415/emailoctopus> |
| nl-BE | <https://www.capterra.be/software/147415/emailoctopus> |
| pl | <https://www.capterra.pl/software/147415/emailoctopus> |
| pt | <https://www.capterra.com.br/software/147415/emailoctopus> |
| pt-PT | <https://www.capterra.pt/software/147415/emailoctopus> |
| sv | <https://www.capterra.se/software/147415/emailoctopus> |
| tr | <https://www.capterra.web.tr/software/147415/emailoctopus> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.nz/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"EmailOctopus","description":"EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/54f5384b-3ad5-4759-9fe3-1dc6b6d31d8b.png","url":"https://www.capterra.co.nz/software/147415/emailoctopus","@id":"https://www.capterra.co.nz/software/147415/emailoctopus#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":654},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/software/147415/emailoctopus#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is EmailOctopus?","@type":"Question","acceptedAnswer":{"text":"EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.","@type":"Answer"}},{"name":"Who Uses EmailOctopus?","@type":"Question","acceptedAnswer":{"text":"EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.nz/software/147415/emailoctopus#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"EmailOctopus","position":3,"item":"/software/147415/emailoctopus","@type":"ListItem"}]}]}
</script>
