Airtable

Must-Have Blend of Spreadsheet and Database

Comments: Airtable is fantastic. I've made it a part of basically every publication and content hygiene process we have, and have recommended it to all our clients. If you work in marketing, this tool should definitely be at the top of your software stack.

Pros:

Airtable has been a genuinely game-changing piece of software for my business. I can't think of another tool that makes managing the content lifecycle so effortless. The way you can organise bases, set up automations, and easily manage everything from social media to email campaigns to content assets is exceptional, to the point where I've made it an integral part of our content processes with clients.

Cons:

Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple users working in a base) and the fact that it's not great at certain types of data management due to the way records work. You can't necessarily replicate everything you can do in Excel/Sheets here; it's much better as a way to track and manage assets than as a mathematical tool.

Airtable is our data management system

Comments: Using connections, we connect records in Airtable to other services like Eventbrite, Asana, MailChimp, and more. Workflows are then finished with the help of automation. While it's possible to find a template that fits your needs, it's well worth your time to learn how to create your own.

Pros:

Airtable is a simple, collaborative database app. As long as the engineering team isn't too huge, working together on a bill of materials (BOM) is straightforward. One of my favorite features is the ability to create filtered views that are unique to each user.

Cons:

When a company's workforce size increases, Airtable's price tag skyrockets. The options for exporting are restricted. Airtable is not the place to store documents. Airtable does not support complicated equations. The user interface isn't always the most obvious.

Excellent database tool for all kinds of purposes

Comments: Bittersweet...it served us well, but to unlock the most useful features we had to pay a lot of money.

Pros:

Great user interface, and incredibly flexible.

Cons:

In order to have better record views, one must upgrade.

Downhill

Pros:

I have been an Airtable user for years, and have always been impressed with its ease of use and the pace of improvements to the product itself.

Cons:

Airtable has recently suffered from a lack of customer support while simultaneously (in my experience) a higher rate of usability issues/bugs. Now, they've changed their pricing structure to revoke email support from the lowest priced tier. They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there was a robust library of documentation, this might be acceptable, but there is not. We might consider upgrading to the higher tier of service, but I have submitted at least 5 contact forms to speak with a salesperson, but have not received any outreach from their sales team. I suspect we will have no choice but to abandon Airtable, since we use it for critical business operations and cannot risk having it break without any customer support to troubleshoot, but also we have been unable to get in touch with any salesperson to upgrade to the higher-level accounts that come with email support.

Great for Marketing Projects

Comments: I love it, it's my app of choice for most of my marketing processes.

Pros:

A lot of templates to start with. Highly customizable.

Cons:

Pricing depends on the number of users. A free account allows you up to 1000 registrations.