--- description: Learn more about EZ Texting price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: EZ Texting Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [EZ Texting](/software/145848/ez-texting) # EZ Texting Canonical: https://www.capterra.co.nz/software/145848/ez-texting Page: 1 / 12\ Next: [Next page](https://www.capterra.co.nz/software/145848/ez-texting?page=2) > EZ Texting is SMS marketing software allowing businesses to send bulk texts, MMS, and manage campaigns to connect with audiences. > > Verdict: Rated **4.5/5** by 273 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses EZ Texting? Real estate firms, healthcare providers, retailers, nonprofits, schools, churches, eCommerce businesses, political campaigns, and rental services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 273 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CallFire - **Location**: Santa Monica, US - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - 2-Way Messaging - Activity Dashboard - Alerts/Notifications - Automated Responses - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Communication Management - Contact Management - Customer Segmentation - Customisable Templates - Engagement Tracking - MMS - Mass Texting - Message Personalisation - Mobile Coupons - Multi-Language - Reporting/Analytics - SMS Marketing - Scheduled Messaging - Survey Builder - Templates - Third-Party Integrations - Two-Way Communication - Visual Analytics ## Integrations (19 total) - ActiveCampaign - Asana - Constant Contact - Function Point - Google Forms - Hub - Hund - Instagram - Mailchimp - Mark - Shopify - Squarespace - Swarm - Track - Trello ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [SMS Marketing Software](https://www.capterra.co.nz/directory/30842/sms-marketing/software) ## Related Categories - [SMS Marketing Software](https://www.capterra.co.nz/directory/30842/sms-marketing/software) - [Mobile Marketing Software](https://www.capterra.co.nz/directory/31308/mobile-marketing/software) - [SMS Survey Software](https://www.capterra.co.nz/directory/32937/sms-survey/software) - [Emergency Notification Software](https://www.capterra.co.nz/directory/31357/emergency-notification/software) - [Customer Engagement Software](https://www.capterra.co.nz/directory/30906/customer-engagement/software) ## Alternatives 1. [Viber](https://www.capterra.co.nz/software/180348/viber) — 4.4/5 (4062 reviews) 2. [Text Request](https://www.capterra.co.nz/software/167015/text-request) — 4.6/5 (1193 reviews) 3. [Slack](https://www.capterra.co.nz/software/135003/slack) — 4.7/5 (24173 reviews) 4. [Tremendous](https://www.capterra.co.nz/software/197141/tremendous-rewards) — 4.8/5 (523 reviews) 5. [Wati](https://www.capterra.co.nz/software/204314/wati) — 4.6/5 (205 reviews) ## Reviews ### "Happy Text" — 5.0/5 > **Vance** | *14 July 2025* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: This is by far the easiest Texting system I have used. Easy to use and a robust platform. Great for keeping in touch with my team and clients. > > **Cons**: It get's a little tricky when I cut and paste. Had to take a minute to learn what works and what does not. > > Works great\! I have been using EZ for the past three years primarily to keep in touch with my Agents and I am now begining to use it in my everyday prospecting\! ----- ### "Quality Product, Credits Can Get Expensive Though" — 4.0/5 > **Jeff** | *25 February 2026* | Restaurants | Recommendation rating: 8.0/10 > > **Pros**: Easy to work with, the product itself has a fair amount of features. Easy to understand for non technical people. > > **Cons**: We're on a grandfathered plan, the credits they provide for an annual subscription has grown kinda out of whack compared to the size of our list. So in general, credits have become very expensive given we have a large list. > > Customer support is responsive when you have questions, overall it's a good product, We use it frequently for our bar and restaurants. ----- ### "Ease of setup. Not easy getting older adults to login." — 3.0/5 > **Torski** | *26 May 2026* | Health, Wellness & Fitness | Recommendation rating: 1.0/10 > > **Pros**: I appreciate the ease of the application. I also appreciate the young lady that walked me thru set-up as an administrator. > > **Cons**: I still haven't been contacted about technical issues. Help PLEASE\! I'm sharing the number with members but they need an acknowledgement that the text setup was successful. > > Setup was easy peasy. I'm still having issues getting my active older adults to sign-up without challenges. ----- ### "Seamless campaigns, robust workflow automation, and" — 5.0/5 > **Francesco** | *21 May 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: As a marketer, I've used EZ Texting for over 10+ years now, across multiple different industries and business types - from consumer social apps to investing / fintech platforms. Specifically, EZ Texting's Workflows feature is bulletproof and so easy to set up, saving me hours per week in manual SMS campaign work. Additionally, I use their A/B testing feature to do split tests to gauge which SMS copies are resonating best with our audience to use the top converting copy at all times. EZ texting has fantastic safety features as well, helping ensure our messages are compliant and secure for our audience (love the two-factor authentication as well). Compared to other providers, EZ texting offers superior pricing / rates, and the platform does an excellent job notifying me if there's a pending message for review or any notable account alerts. > > **Cons**: Honestly, none\! I think EZ texting is the most user-friendly SMS platform for marketers, and their support team is always available for assistance. ----- ### "Loved the ease of using, need more from the app." — 4.0/5 > **Michelle** | *24 November 2025* | Nonprofit Organisation Management | Recommendation rating: 7.0/10 > > **Pros**: Like the quick contact list adding with copy and paste. We give opt in our online registration for our community center's after school programs and utilize EZ Text for program updates for parents. It's so helpful to update quickly from our spreadsheet. > > **Cons**: The app used to be helpful but is not not helpful at all. For whatever reason, I'm not able to send texts to our ready made groups. The functionality of the app version is not great compared to the easy use of the web browser version. > > Lots of unnecessary promo emails- but very glad for how easy it is to use and how easy to track how many texts we've sent. I appreciate ability to duplicate, schedule or send recurring messages. ----- Page: 1 / 12\ Next: [Next page](https://www.capterra.co.nz/software/145848/ez-texting?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/145848/ez-texting) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data