Who Uses This Software?

ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.

Average Ratings

65 reviews
  • Overall 4.2 / 5
  • Ease of Use 3.6 / 5
  • Customer Service 4.5 / 5
  • Features 4.2 / 5
  • Value for Money 4.1 / 5

Product Details

  • Free Version No
  • Free Trial Yes, get a free trial
  • Deployment Cloud, SaaS, Web
  • Training Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • ActiveDEMAND
  • https://www.activedemand.com/
  • Founded 2012

About ActiveDEMAND

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs.
Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

ActiveDEMAND Features

  • Analytics
  • Campaign Personalisation
  • Customer Segmentation
  • Engagement Monitoring
  • Lead Nurturing
  • Lead Scoring
  • Progress Tracking
  • Prospecting Tools
  • Target Account Identification
  • CRM
  • Call Recording
  • Call Routing
  • Caller Identification
  • Campaign Management
  • Conversion Tracking
  • IVR / Voice Recognition
  • Keyword Tracking
  • Access Control
  • Consent Management
  • Data Mapping
  • Incident Management
  • PIA / DPIA
  • Policy Management
  • Risk Management
  • Sensitive Data Identification
  • Business Card/Badge Scanning
  • Dashboard
  • Data Extraction
  • Data Verification
  • Form Builder
  • Gamification
  • Lead Distribution
  • Lead Enrichment
  • Lead Notifications
  • Lead Nurturing
  • Lead Scoring
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • A/B Testing
  • Campaign Management
  • Drip Campaigns
  • Lead Capture
  • Lead Notifications
  • Lead Scoring
  • Lead Segmentation
  • Performance Metrics
  • Personalisation
  • Pipeline Management
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

ActiveDEMAND Most Helpful Reviews

Awesome product!

Reviewed on 4/10/2019
Claudia P.
Fund Administrator
Venture Capital & Private Equity, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

Pros: The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Cons: When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Vendor Response

by ActiveDEMAND on 9/10/2019

Hi Claudia,
Thank you for taking a moment to review ActiveDEMAND. We really appreciate all feedback and we are happy to hear ActiveDEMAND is providing value to you. We work constantly to improve what ActiveDEMAND offers and your suggestions to improve the UI are appreciated. Thank you for your positive feedback for our support team. We have to agree - they are pretty great.

Powerful functionality, once you get around the user experience

Reviewed on 16/10/2019
Jon O.
Content specialist
Human Resources, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.

Pros: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Cons: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Vendor Response

by ActiveDEMAND on 22/10/2019

Hi Jon, Thanks for your feedback on the ActiveDEMAND software. You have provided some very positive comments and also some items that we can improve upon so thank you for that. We continue to work on the software to make the user experience better and provide stellar support as we continue to update and grow. Thanks again for the comments!

Techi oriented

Reviewed on 4/10/2019
Vernon D.
Director Of Sales & Marketing
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Great customer service

Pros: It’s got a lot of functionality packed into it

Cons: Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Vendor Response

by ActiveDEMAND on 9/10/2019

Hi Vernon, Thank you for taking the time to leave a review for ActiveDEMAND. We agree that our customer service team is fantastic and always ready to help with some of the more difficult features that ActiveDEMAND offers. We also provide a library of videos, and support articles that we constantly update to help understand our software and its features. Thanks again for the comments.

Active Demand applied to Industrial Marketing

Reviewed on 30/10/2018
Gerry W.
Marketing Manager
Machinery, 13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We just signed up for 5 years in a one year subscription model, so I would have to say we are all in.

Pros: The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Cons: Learning curve is challenging, as it some of the trickier back end functions

Vendor Response

by JumpDEMAND on 31/10/2018

Hi Gerry,
Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform.
Thank you again for choosing ActiveDEMAND as your marketing automation software.

ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable results

Reviewed on 5/06/2017
Mark G.
Director
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The ability to set up and deploy professional-looking campaigns very quickly.

Pros: The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Cons: Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Vendor Response

by JumpDEMAND on 13/06/2017

Hi Mark! Thank you for taking the time to review ActiveDEMAND. We really appreciate your insights and comments.

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