Who Uses ActiveDEMAND?

ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.

What Is ActiveDEMAND?

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs.
Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

ActiveDEMAND Details

ActiveDEMAND

https://www.activedemand.com/

Founded 2012

ActiveDEMAND Pricing Overview

ActiveDEMAND does not have a free version but does offer a free trial.

Free Version

No

Free Trial

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

Business Hours

Online

ActiveDEMAND Features

Account Based Marketing Software
Analytics
Campaign Personalisation
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
CRM
Call Recording
Call Routing
Caller Identification
Campaign Attribution
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking
Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification
Business Card/Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms
Contact Database
Data Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Prospecting Tools
A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalisation
Pipeline Management
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
A/B Testing
Analytics/ROI Tracking
Customisable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

ActiveDEMAND Reviews

Showing 5 of 67 reviews

Overall
4.2/5
Ease of Use
3.6/5
Customer Service
4.5/5
Features
4.2/5
Value for Money
4.1/5
Tim H.
Managing Director
Food & Beverages, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 1/11/2018

"ActiveDEMAND - A hidden gem"

Comments: We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Pros: ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons: The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Vendor Response

by ActiveDEMAND on 6/11/2018

Hi Tim,
Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it.
Thanks again!
The ActiveDEMAND Crew

  • Reviewer Source 
  • Reviewed on 1/11/2018
Jon O.
Content specialist
Human Resources, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    2/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 16/10/2019

"Powerful functionality, once you get around the user experience"

Comments: We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.

Pros: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Cons: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Vendor Response

by ActiveDEMAND on 22/10/2019

Hi Jon, Thanks for your feedback on the ActiveDEMAND software. You have provided some very positive comments and also some items that we can improve upon so thank you for that. We continue to work on the software to make the user experience better and provide stellar support as we continue to update and grow. Thanks again for the comments!

  • Reviewer Source 
  • Reviewed on 16/10/2019
Brett N.
Marketing Manager
Food & Beverages, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 9/10/2019

"Active Demand Review"

Comments: It has helped automate our email marketing campaigns, provides great data on our customers, and the integration with pipedrive has been beneficial to our sales team.

Pros: The ongoing features and improvements that have been made in the two years since I've been using AD shows that they care about growing and refining the tool. There is a lot of online support available and I've had great success talking to support team members if I can't find the support resources online. Great customer service.

Cons: There seems to be some bugs that come up time to time. Data being changed, user permissions being changed etc. with no rhyme or reason. Also, I hate that I can't edit workflows unless I'm on the corporate business marketer subscription. I personally feel that should be a standard feature.

Vendor Response

by ActiveDEMAND on 10/10/2019

Hi Brett. Thanks for the review. It's great to get feedback from someone who has been with us some time and has seen how the software has evolved. And your comments have helped us with that. Through our users, we continue to improve the software to bring value and meet their needs. Thanks again!

  • Reviewer Source 
  • Reviewed on 9/10/2019
Claudia P.
Fund Administrator
Venture Capital & Private Equity, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 4/10/2019

"Awesome product!"

Comments: I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

Pros: The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Cons: When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Vendor Response

by ActiveDEMAND on 9/10/2019

Hi Claudia,
Thank you for taking a moment to review ActiveDEMAND. We really appreciate all feedback and we are happy to hear ActiveDEMAND is providing value to you. We work constantly to improve what ActiveDEMAND offers and your suggestions to improve the UI are appreciated. Thank you for your positive feedback for our support team. We have to agree - they are pretty great.

  • Reviewer Source 
  • Reviewed on 4/10/2019
Vernon D.
Director Of Sales & Marketing
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 4/10/2019

"Techi oriented"

Comments: Great customer service

Pros: It’s got a lot of functionality packed into it

Cons: Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Vendor Response

by ActiveDEMAND on 9/10/2019

Hi Vernon, Thank you for taking the time to leave a review for ActiveDEMAND. We agree that our customer service team is fantastic and always ready to help with some of the more difficult features that ActiveDEMAND offers. We also provide a library of videos, and support articles that we constantly update to help understand our software and its features. Thanks again for the comments.

  • Reviewer Source 
  • Reviewed on 4/10/2019