--- description: Learn more about AB Tasty price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AB Tasty Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [AB Testing Tools](/directory/30896/ab-testing/software) > [AB Tasty](/software/141801/ab-tasty) # AB Tasty Canonical: https://www.capterra.co.nz/software/141801/ab-tasty Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/141801/ab-tasty?page=2) > Marketing, product and tech teams use the AB Tasty platform to rapidly drive ROI and continuously deliver outstanding user experiences. > > Verdict: Rated **4.6/5** by 11 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses AB Tasty? AB Tasty is trusted by 900+ enterprises across many industries. Some of our awesome clients include L'Oreal, Sephora, Ashley Homestore, LUSH Cosmetics, Panasonic, Clarins, and Eurosport. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 11 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: AB Tasty - **Founded**: 2009 ## Commercial Context - **Starting Price**: €15,000.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Pricing is available upon request from AB Tasty directly. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Polish, Spanish - **Available Countries**: Australia, Canada, China, France, Germany, India, Japan, United Kingdom, United States ## Features - A/B Testing - Audience Targeting - Behavioural Targeting - Campaign Management - Heatmaps - Multivariate Testing - Performance Metrics - Recommendations - Split Testing - Statistical Analysis - Time on Site Tracking - User Interaction Tracking - Visual Editor - Website Personalisation ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [AB Testing Tools](https://www.capterra.co.nz/directory/30896/ab-testing/software) ## Related Categories - [AB Testing Tools](https://www.capterra.co.nz/directory/30896/ab-testing/software) - [Personalization Software](https://www.capterra.co.nz/directory/30965/personalization/software) - [Website Optimization Tools](https://www.capterra.co.nz/directory/31557/website-optimization-tools/software) - [Web Analytics Tools](https://www.capterra.co.nz/directory/30073/web-analytics/software) - [Automation Testing Tools](https://www.capterra.co.nz/directory/30609/automated-testing/software) ## Alternatives 1. [Freshmarketer](https://www.capterra.co.nz/software/1008465/freshmarketer) — 4.4/5 (25 reviews) 2. [Bloomreach](https://www.capterra.co.nz/software/173203/bloomreach) — 4.8/5 (56 reviews) 3. [Personyze](https://www.capterra.co.nz/software/163491/pesonyze) — 4.6/5 (16 reviews) 4. [Mixpanel](https://www.capterra.co.nz/software/158740/mixpanel) — 4.5/5 (145 reviews) 5. [Freshsales](https://www.capterra.co.nz/software/155563/freshsales) — 4.5/5 (621 reviews) ## Reviews ### "Good software for A/B testing" — 4.0/5 > **Mansi** | *22 December 2022* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements. > > **Cons**: I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick. > > Good experience in A/B testing product features ----- ### "This Software is a Gem\!" — 5.0/5 > **Brittany** | *5 December 2019* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: I love A/b tASTY\! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too\! > > **Cons**: reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it. > > Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help\! ----- ### "Serious CRO tool" — 5.0/5 > **Geoffrey** | *18 March 2022* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs. > > **Cons**: There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements). > > Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful \! ----- ### "The experimentation tool" — 5.0/5 > **Verified Reviewer** | *18 February 2022* | Cosmetics | Recommendation rating: 9.0/10 > > **Pros**: Easy to setup Visual Editor Audience segmentation > > **Cons**: Pages load time impact (Javascript) Library widget ----- ### "Good Ab testing solution" — 4.0/5 > **Verified Reviewer** | *28 November 2022* | Retail | Recommendation rating: 8.0/10 > > **Pros**: It's easy to implement, and to roll out. It's nice to test interface quickly and easily > > **Cons**: QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/141801/ab-tasty?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/141801/ab-tasty) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | nl | | | nl-BE | | ----- ## Structured Data