
Who Uses Instapage?
Enterprise Marketing Teams & Agencies
What Is Instapage?
Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Instapage Details
Instapage
https://www.instapage.com/
Founded 2012











Instapage pricing overview
Instapage does not have a free version but does offer a free trial. Instapage paid version starts at US$199.00/month.
Starting Price
US$199.00/month
Free Version
No
Free Trial
Yes
Instapage deployment and support
Support
- 24/7 (Live Rep)
- Business Hours
- Online
Deployment
- Cloud, SaaS, Web
Training
- Live Online
- Webinars
- Documentation
Instapage Features
AB Testing Tools
- Audience Targeting
- Campaign Segmentation
- Funnel Analysis
- Heatmaps
- Landing Pages / Web Forms
- Multivariate Testing
- Split Testing
- Statistical Relevance Analysis
- Surveys
- Test Scheduling
- Visual Editor
Heatmap Tools
- Behavioural Mapping
- Dashboard
- Dynamic Maps
- Element Analytics
- Embeddable Maps
- For Sales
- For Science
- Radial Mapping
- Territorial Mapping
- Website Analytics
Landing Page Software
- A/B Testing
- Analytics
- Customisable Templates
- Drag & Drop
- Form Builder
- Real Time Editing
- Responsive
- SEO Management
Personalisation Software
- A/B Testing
- Abandoned Cart Saver
- Account Based Marketing
- Behavioural Targeting
- Campaign Segmentation
- Content Analytics
- Contextual Targeting
- Customer Profiles
- Experience Management
- Recommendation Engine
- Website Personalisation
Instapage Alternatives - Capterra New Zealand 2021
More Instapage alternativesInstapage Reviews
Read all reviewsOverall rating
Average score
Richard B.
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Overall Rating5 /5
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Ease of UseUnrated
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Features & FunctionalityUnrated
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Customer SupportUnrated
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Value for MoneyUnrated
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Likelihood to RecommendUnrated
- Reviewer Source
- Source: GetApp
- Reviewed on 28/04/2015
"Easy to build high performing landing pages for PPC campaigns"
Comments: General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.
Pros: Very easy to use. Very flexible. Great templates. Fast loading pages.
Cons: I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.
Vendor Response
by Instapage on 28/04/2015
Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.
The form bumping bug has been reported and will be fixed with the next live push.
The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.
We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]
Again, thank you so much for your time :)
Cheers!
- Reviewer Source
- Source: GetApp
- Reviewed on 28/04/2015

Tanya G.
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Overall Rating4 /5
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Ease of Use4 /5
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Features & Functionality4 /5
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Customer SupportUnrated
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Value for MoneyUnrated
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 7/12/2019
"Finding the Right Sales Page Generator Takes Time"
Comments: Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.
Pros: Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!
Cons: Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?
- Reviewer Source
- Reviewed on 7/12/2019
Verified Reviewer
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support2 /5
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Value for MoneyUnrated
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 11/11/2020
"Aptly Named Software"
Pros: The pre-made templates were incredibly effective at getting me into the software and feeling good about the progress I was making and the quality I was creating. It was super easy to use, and connecting it to my wordpress site took maybe two minutes. I wish I had used this software sooner.
Cons: There is no built-in functionality to navigate to other pages that you make on instapage, like a menu, or nav bar. When I called customer support, they said it was intentional: the point of Instapage is to create landing pages for ads, and you don't want visitors leaving that page to go elsewhere. That makes sense, but I'd still like it as a feature for perhaps some times that I don't mind someone navigating around.
- Reviewer Source
- Reviewed on 11/11/2020

Alex W.
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Overall Rating1 /5
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Ease of Use5 /5
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Features & Functionality4 /5
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Customer Support1 /5
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Value for Money3 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 8/10/2018
"Good product with super BAD reliability"
Comments: Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.
Pros: Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.
Cons: Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.
- Reviewer Source
- Reviewed on 8/10/2018
Shay H.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money3 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 1/11/2020
"Great software but the price is too high"
Comments: Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.
Pros:
Easy integration
Great editor
A lot of templates
Good support
Cons:
Too expensive and prices go up every year
The Mobile version is ok but not perfect for mobile phones
- Reviewer Source
- Reviewed on 1/11/2020