---
description: Learn more about Sender price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Sender Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Sender](/software/139770/sender)

# Sender

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> Sender is email marketing software with a drag-and-drop builder, automation, and SMS marketing for streamlined campaigns.
> 
> Verdict: Rated **4.7/5** by 212 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Sender?

Marketers, eCommerce businesses, online store owners, startups, digital agencies, newsletter publishers, and sales teams.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 212 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sender.net
- **Location**: Vilnius, Lithuania
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$7.00
- **Pricing model**: Other (Free version available) (Free Trial)
- **Pricing Details**: Free Forever: €0 for up to 2,500 subscribers. Send up to 15,000 emails/month.&#10;&#10;Monthly: starts at €7 for 1,000 subscribers. Send up to 12,000 emails/month.&#10;&#10;Contact Sender for detailed pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Lithuanian, Polish, Spanish
- **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria and 105 more

## Features

- A/B Testing
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customizable Fields
- Drip Campaigns
- Email Marketing
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Management
- Marketing Automation
- Mass Texting
- Message Personalisation
- Mobile Optimization
- Multi-Channel Marketing
- ROI Tracking
- Reporting/Analytics
- Scheduled Messaging
- Segmentation
- Subscriber Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking

## Integrations (20 total)

- Crowdin
- Drupal
- GetResponse
- Google Tag Manager 360
- Hello Bar
- Jumpseller
- LeadsNotify
- Mailchimp
- Make
- OttoKit
- PageFly
- Pipedream
- PrestaShop
- Shopify
- Stripo.email

... and 5 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.co.nz/directory/6/marketing-automation/software)
- [SMS Marketing Software](https://www.capterra.co.nz/directory/30842/sms-marketing/software)

## Alternatives

1. [Constant Contact](https://www.capterra.co.nz/software/31898/constant-contact) — 4.3/5 (2943 reviews)
2. [Brevo](https://www.capterra.co.nz/software/132996/brevo) — 4.6/5 (3512 reviews)
3. [Gmail](https://www.capterra.co.nz/software/202338/gmail) — 4.8/5 (13521 reviews)
4. [Mailchimp](https://www.capterra.co.nz/software/110228/mailchimp) — 4.5/5 (17676 reviews)
5. [MailerLite](https://www.capterra.co.nz/software/136603/mailerlite) — 4.7/5 (2322 reviews)

## Reviews

### "Review of Sender" — 4.0/5

> **Christine** | *1 May 2025* | Environmental Services | Recommendation rating: 6.0/10
> 
> **Pros**: Response to questions when I'm stuck is quick.&#10;\[sensitive content hidden\] was especially helpful. Also \[sensitive content hidden\]  when I needed subscribers to be retrieved
> 
> **Cons**: One customer service representative was not helpful or clear in her answers. That dragged out the process and built frustration. Language difficulties may have been a part of the problem.&#10;Some of the processes aren't particularly intuitive
> 
> I'm getting used to it. Seems to meet my needs and I expect that will increase as I get more confident using the system.

-----

### "A hidden gem for email marketers" — 5.0/5

> **Alex** | *6 July 2025* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: The Affordability , professional email templates, easy-to-use automation, and good insightful reporting.
> 
> **Cons**: A few more integrations with third-party tools would be helpful, but the platform already covers most essential needs very well.
> 
> I stumbled on Sender.net while looking for an affordable email tool—and I’m so glad I did. It offers everything I was looking for: customizable templates, subscriber list management, and automation without a steep learning curve. The reporting is accurate and helps me fine-tune my content. It’s perfect for freelancers, entrepreneurs, and small teams who want results without overcomplicating things.

-----

### "Sender.net has been a game changer for my email automations" — 5.0/5

> **Lahaga** | *8 July 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about Sender is how easy it is to use without compromising on features. The drag-and-drop email builder is smooth, automation is super intuitive, and it doesn’t take long to get campaigns up and running. The pricing is also very reasonable compared to other platforms with similar features. I also noticed really good deliverability, my emails actually land where they’re supposed to.&#10;&#10;Their support is also perfect. I just chatted with their support agent today, \[sensitive content hidden\], and he assisted me a lot.
> 
> **Cons**: The only downside for me is the pay-as-you-go credit system. It’s a bit on the expensive side. I wish there were more flexible options for one-time senders or occasional users.
> 
> Overall, my experience with Sender has been very positive. It’s reliable, easy to learn, and has everything I need to run successful email campaigns for my business. I’ve saved both time and money since switching over.

-----

### "Finally, email marketing that doesn't cost a fortune" — 5.0/5

> **Jerry** | *16 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The free plan is genuinely useful, not some stripped-down teaser. Setting up campaigns takes minutes, not hours of tutorials. The automation handles abandoned carts, welcome emails, all that essential stuff without making it complicated.
> 
> **Cons**: The advanced segmentation took me a while to figure out, and I wish they had more templates for specific industries.
> 
> I switched from Mailchimp three years ago and honestly can't believe I waited so long. What was costing me $20 a month there? I get it free with Sender. The whole thing took maybe 20 minutes to set up – no joke. Everything just works the way you'd expect it to. And they recently added a landing page builder, which means I ditched another subscription I was paying for.

-----

### "A positive overall experience" — 5.0/5

> **JOSE** | *18 August 2026* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: What I like about sender.net is that you can customize templates and run A/B tests to experiment with better deliverability to your key contacts
> 
> **Cons**: I would like to be able to send messages to many more contacts and offer them more promotions—beyond what is currently available—in order to optimize purchasing and maximize the budget.
> 
> It is a platform that requires no programming knowledge; using templates, you can create a successful, cost-effective campaign that looks just as professional as those of top companies.

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## Links

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