--- description: Learn more about Cognito Forms price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cognito Forms Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Cognito Forms](/software/138990/cognito-forms) # Cognito Forms Canonical: https://www.capterra.co.nz/software/138990/cognito-forms Page: 1 / 11\ Next: [Next page](https://www.capterra.co.nz/software/138990/cognito-forms?page=2) > Free online form builder with advanced capabilities that are sophisticated enough for power users, yet simple enough for beginners. > > Verdict: Rated **4.8/5** by 246 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Cognito Forms? Businesses and teams who need an easier and more efficient way to collect information and payments from their customers or employees online. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 246 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Cognito Apps - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$19.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Individual plan is free for one user and 100 entries/month. Pro: $19/month for 2 users and 2,000 entries/month. Team: $39/month for 5 users and 10,000 entries/month. Enterprise: $129/month for 20 users and unlimited entries. Additional users for $5/user/month. Prices shown reflect annual billing plans. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Germany, Japan, Mexico, New Zealand, United Kingdom, United States ## Features - Access Controls/Permissions - Approval Process Control - Business Process Automation - Collaboration Tools - Compliance Tracking - Conditional Logic - Customisable Forms - Customisable Templates - Data Capture and Transfer - Data Connectors - Data Import/Export - Document Management - Drag & Drop - Electronic Signature - Forms Creation & Design - Forms Management - Information Governance - Mobile Access - Multiple Data Sources - Role-Based Permissions - Task Management - Template Management - Third-Party Integrations - Workflow Automation - Workflow Configuration ## Integrations (169 total) - AWeber - Accelo - Act\! - Act-On - ActiveCampaign - ActiveTrail - Acuity Scheduling - Agile CRM - Airtable - Asana - Avochato - Basecamp - Benchmark Email - Bird - BombBomb ... and 154 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Forms Automation Software](https://www.capterra.co.nz/directory/10023/forms-automation/software) ## Related Categories - [Forms Automation Software](https://www.capterra.co.nz/directory/10023/forms-automation/software) - [Data Management Software](https://www.capterra.co.nz/directory/31003/data-management/software) - [Data Collection Software](https://www.capterra.co.nz/directory/32475/data-collection/software) - [Workflow Management Software](https://www.capterra.co.nz/directory/30091/workflow-management/software) - [Data Entry Software](https://www.capterra.co.nz/directory/30543/data-entry/software) ## Alternatives 1. [Typeform](https://www.capterra.co.nz/software/137289/typeform) — 4.7/5 (983 reviews) 2. [Jotform](https://www.capterra.co.nz/software/158456/jotform-4-0) — 4.7/5 (2928 reviews) 3. [Google Workspace](https://www.capterra.co.nz/software/168389/google-workspace) — 4.7/5 (17732 reviews) 4. [Microsoft Forms](https://www.capterra.co.nz/software/1025299/microsoft-forms) — 4.5/5 (331 reviews) 5. [Connecteam](https://www.capterra.co.nz/software/153140/connecteam) — 4.6/5 (5318 reviews) ## Reviews ### "Cognito - Pros & Cons" — 4.0/5 > **Kelcy** | *13 March 2026* | Accounting | Recommendation rating: 8.0/10 > > **Pros**: AI assistance; features; integration to Sharepoint; ability to prefill fields; table fields; low cost; frequent updates and addition of new features; user friendly > > **Cons**: layout (unable to use customise fonts and limited selection of formatting for content cells); file size limitation when integrating to Sharepoint (it is not something that Cognito can do though); interface can be nicer; unable to copy \& paste fields from one form to another; no bulk send from the platform; reminders cannot be sent to public users > > when you require support, you always receive useful prompt response, solutions and workaround from them in a timely manner. ----- ### "The Swiss-army knife of form builders" — 5.0/5 > **Verified Reviewer** | *6 October 2026* | Government Administration | Recommendation rating: 10.0/10 > > **Pros**: Cognito is an incredibly powerful and easy to use tool that seems to be able to handle every use-case I throw at it. It's like the Swiss army knife of form builders. It has incredible ability to create reliable workflows and automations, and it's extremely stable. You could run a large slice of your business needs out of this thing, and it's very affordable. Also the service is great. > > **Cons**: Not many cons but I guess, because it's so versatile, you can customise yourself into a corner by creating overly complex solutions in here that you could struggle to unpick if something in your business processes change. Standard tech-debt stuff really. > > I love it. I would recommend it to anyone who is trying to create reliable and good-looking forms and workflows. ----- ### "Very reliable, powerful, well thought and affordable" — 5.0/5 > **Rolf** | *4 October 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It is very well thought. I am with Cognito for many years. Every new major feature they introduced was carefully crafted and integrated in the existing experience, e.g. workflow, status, users. Thanks to this kind of development, even the more sophisticated features are doable. It is very reliable. I can always trust its results, even with very complex instructions. It is very good integrated with zapier and api, it allowed us to build quite complex client applications for the fraction of the costs for a complete own development. And also, with the peace of mind that you don't have bugs in the logical handling. Your own logic may be wrong, but never ever did cognitoforms a mistake in handling the logic. I find it an extremely good value for money. > > **Cons**: I am missing a real backup solution. We have automated exporting excel files in our cloud regularly. But I would prefer an integrated backup solution. > > It is a core tool for our business. It allows us rapid adaptions. It is absolutely reliable. It is quite easy to start and still extremely powerful. ----- ### "Cognito Is the Only Form System I'll Use" — 4.0/5 > **Amanda** | *30 September 2026* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: Cognito Forms helps me find creative ways to solve a lot of problems in my organization, and to create efficiency. With a little creativity, there is really almost nothing that I can't figure out how to do. Often, Cognito is a tool I use more as a process-driver than as an intake form. It's a great conduit to bridge systems and connect information. I love prefilled fields, lookups, and linked forms. The advanced calculations are also great. > > **Cons**: I have a few forms which have images people upload. If I delete the images, I'm still "charged" for storage. I have to pay a hefty premium for that storage, but I don't need the images. This is the only reason I've given 4 stars ilo 5 for the platform. > > Overall, pretty great. Customer service is usually responsive and helpful, and I'm able to collaborate with other creative people who help me find routes to solutions if I do feel stuck. They are also very good about consistently improving and upgrading features. ----- ### "Flexible and Reliable for Complex Application Processes" — 5.0/5 > **Felipe** | *20 July 2026* | Management Consulting | Recommendation rating: 8.0/10 > > **Pros**: Cognito Forms is flexible, easy to configure, and powerful enough to manage complex application and evaluation processes. I especially value its conditional logic, calculations, file uploads, automated notifications, workflows, and the ability to organize large amounts of applicant information without developing a system from scratch. > > **Cons**: Some advanced processes require workarounds or external tools. Managing facilitator availability, complex scheduling, customized dashboards, document repositories, and highly specific workflows can be difficult. Reporting and integrations could also be more flexible for organizations managing several programs simultaneously. > > My overall experience has been positive. I have used Cognito Forms to support entrepreneurship programs, application processes, technical assistance, evaluations, document collection, and participant follow-up. It is reliable and cost-effective, particularly for organizations that need to digitize processes quickly. However, as operations become more complex, additional integrations, custom development, or complementary platforms may be necessary. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.nz/software/138990/cognito-forms?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/138990/cognito-forms) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data