MailerLite

MailerLite

by MailerLite

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

What Is MailerLite?

MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.

Forget complex settings. MailerLite's user-friendly software allows you to quickly create your beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and much more.

MailerLite has lots of helpful features and integrations, yet they manage to keep it simple and easy-to-use for everybody.

MailerLite Details

MailerLite

https://www.mailerlite.com

Founded 2005

MailerLite Pricing Overview

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price

US$10.00/month

Pricing Details

For up to 1,000 subscribers and 12,000 emails per month - FREE

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Training

Webinars

Documentation

Support

24/7 (Live Rep)

Online

MailerLite Features

Email Marketing Software
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimised Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management
A/B Testing
Analytics
Customisable Templates
Drag & Drop
Form Builder
Real Time Editing
Responsive
SEO Management
A/B Testing
Analytics/ROI Tracking
Customisable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

MailerLite Reviews

Showing 5 of 290 reviews

Overall
4.5/5
Ease of Use
4.5/5
Customer Service
4.3/5
Features
4.4/5
Value for Money
4.6/5
Heather jo F.
Director
E-Learning, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 27/03/2020

"No ESP is perfect, but MailerLite comes the closest"

Comments: Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Pros: The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Cons: Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

  • Reviewer Source 
  • Reviewed on 27/03/2020
Traver F.
Marketing Specialist
Construction, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 11/04/2020

"A great mailing software for business newsletters and automation"

Comments: My overall experience has been pretty great. I have two mailing lists for two different business ventures. One with 700 people on my list, and one with 7,000. MailerLite works fantastic whether you're on the free or paid plan. The only difference is (for how I use it), you can't use automated sequences on the free plan. I have very few complaints about the software.

Pros: I love how easy it is to use. It's a beautiful dashboard that's easily navigated. The WYSIWYG editor is super sleek. From adding new subscribers to setting up complex automations, it's all really simple.

Cons: Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

  • Reviewer Source 
  • Reviewed on 11/04/2020
Karen O.
CEO
Publishing, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 7/05/2020

"An excellent, affordable email service"

Comments: Amazing! I love Mailerlite. They are user friendly, affordable, and smash many of their competitors out of the water. They are also innovating and adding new things all the time.

Pros: Mailerlite has been great at setting up automation systems to send out emails to new customers. There are handy drag and drop features and a ton of free online tutorials to guide you through different uses of Mailerlite. The customer support is great. They are prompt to answer queries through their online chat.

Cons: It takes time to get used to the email template creation features. But it's a small complaint and more about the user wanting to know it all now!

Vendor Response

by MailerLite on 24/06/2020

Hi Karen,

Your review made my day! Thank you from all the MailerLite Team. Stay tuned for the next innovations we have in mind ;)

  • Reviewer Source 
  • Reviewed on 7/05/2020
Amir S.
Used the Software for: 1-5 months
  • Overall Rating
    1/5
  • Ease of Use
    2/5
  • Features & Functionality
    2/5
  • Customer Support
    1/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 3/08/2016

"My Horrifying experience with MailerLite"

Comments: My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros: You would get a Cheap service

Cons: You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 3/08/2016
Jayraj P.
Founder
Media Production, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 24/09/2019

"Chose it over Mailchimp and I couldn't be happier."

Comments: Amazing. I expect to keep using it and recommending the same to anyone who's starting off with email marketing and is cost-conscious.

Pros: It's user interface is highly interactive. Any amateur can learn how to design interactive email templates and landing pages, how to create/segment their lists and how to gather statistics. They keep doing seminars from time to time and their blog is really helpful to make sure you're following the best practices. MailerLite can handle all your functions smoothly and the best thing is - it'll charge you way lesser than any of the other software's out there (taking a dig at MailChimp particularly).

Cons: As I'm scaling up, I'm realizing that I have to use some external 3rd party software to handle advanced functions. If you wish to use email marketing primarily (and not as a support function), MailerLite's email testing platform is basic and while I bugged customer support constantly for answers on how to better authenticate my domain settings, I've been failing to get any productive response that can help me. I don't know whether any other software's gives a full suite of features but I'm sure that I would expect it from the one I'm using.

  • Reviewer Source 
  • Reviewed on 24/09/2019