15 years helping New Zealand businesses
choose better software

What Is MailerLite?

Grow your business with MailerLite’s fast and scalable email marketing platform.

Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.

Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

MailerLite Software - AI Drag and drop
MailerLite Software - Unlimited automations
MailerLite Software - Sign-up forms to collect new subscribers
MailerLite Software - Mobile app when you're on the go
MailerLite Software - State of the art dashboard

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Reviews of MailerLite

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.5
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Tiffany
Tiffany
Retreat Marketing Strategy and Tech Expert in Spain
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Amaaazing service, so easy to use and must have features

5.0 2 years ago

Comments: I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

Pros:

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Cons:

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

MailerLite Response

2 years ago

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Rachel
Equestrian Mindset Coach in Canada
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Excellent beginner platform for email marketing if you're just starting out

4.0 2 months ago

Comments: Overall my experience with Mailerlite has been great, it'd helped me grow my business, learn more about email marketing, and i've used almost all of their tools in some aspect or another to help my subscriber base grow and my sales along with it.

Pros:

I have been using Mailerlite for about 4 years in my business. It's been a phenomenal platform for me to learn about email marketing on. It's quite user-friendly and easy to learn. It offers great features that can serve as double duty for your business such as landing pages that convert leads. I love their automations and use numerous automations in my business. They have been a game changer for my business and allowed me to give a more personal touch to my subscribers as I have multiple welcome email sequences that can slowly introduce my brand and myself and also lead to a soft sale.

Cons:

I do find Mailerlite can be a little glitchy sometimes, especially in their drag and drop email builder, I wish the developers would make it more streamlined. For example the side menu seems to disappear and to add an additional block to my email, I need to duplicate a block and delete the duplicate in order to bring up the menu. They also recently did a major conversion/upgrade from mailerlite classic to their new version and I thought they could've made the transition more seamless and less on their customers to do, as we had to migrate all of our own data. However if you're new to mailerlite that wouldn't pose a problem to you.

MailerLite Response

2 months ago

Hey Rachel, we'd love to understand this glitch your experience and try to see what we can do on our end about this. In order to do that, we would need some extra details, could you please get in touch with us?

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Best for those who are just starting out in email marketing

3.0 last month New

Comments: I've been using MailerLite for over a year now for my client and I'm happy that it's not that complicated. At first glance and use, you'll know how to send emails, add subscribers manually, and make automated emails. I really recommend this for those who don't have big list yet.

Pros:

It's beginner friendly unlike other email marketing platforms. The features are easy to understand especially the automations and campaigns.

Cons:

The segmentation is limited making it hard to make a more comprehensive segment of subscribers.

Robert
Ceo in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailerlite a Good Starter Email Service

4.0 last month New

Comments: It was very good. We use it a couple of times a week.

Pros:

This is a great starter service to start e-mail marketing. One of the things we really liked is the free plan is a great starting point then you can grow from there.

Cons:

Sometimes there new drag and drop interface can be a little sluggish.

Charles
Charles
Publisher in US
Verified LinkedIn User
Publishing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Mailerlite is Pretty Good

4.0 2 months ago New

Comments: It's been good. But I feel it's pricy. I may even exceed the current price if my list grows.

Pros:

I like the templates I can create for various email functions like welcoming and inviting subscribers.

Cons:

Trying to integrate it with WordPress was an ordeal. Why was I required to know how to set up DNS records and all of that tech stuff? But the Customer service via chat was able to resolve issues.