What Is Brandfolder?

An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users as it is powerful for admins, to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings. With best-in-class services, support, security, and scalability, Brandfolder helps global brands create compelling, timely, and consistent brand experiences with unparalleled efficiency and speed.

Who Uses Brandfolder?

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables Enterprise and Mid-Size businesses to create compelling brand experiences with efficiency and speed.

Where can Brandfolder be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Smartsheet
  • Located in Denver, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Canada, United States

Languages

English

About the vendor

  • Smartsheet
  • Located in Denver, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Canada, United States

Languages

English

Brandfolder videos and images

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Brandfolder video
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Features of Brandfolder

  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Artwork Management
  • Asset Categorisation
  • Asset Library
  • Asset Sharing
  • Brand Guidelines
  • CRM
  • Collaboration Tools
  • Content Publishing Options
  • Customisable Branding
  • Digital Asset Management
  • Document Capture
  • Document Management
  • Document Storage
  • File Conversion
  • File Sharing
  • For Small Businesses
  • Fulfillment Distribution
  • Full Text Search
  • Metadata Management
  • Project Management
  • ROI Tracking
  • Reporting/Analytics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Video Support
  • Workflow Management

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Reviews of Brandfolder

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.7
Features
4.5
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
73%
4
26%
3
1%
Ali
Ali
Information Technology Adviser in Azerbaijan
Verified LinkedIn User
Information Technology & Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Single source and easy way to managing all digital assets

5.0 last year

Comments: All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

Pros:

The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Cons:

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Robin
Senior Graphic Designer in US
Food & Beverages, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Review from the pizza industry

5.0 last year

Comments: My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.

Pros:

This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.

Cons:

Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

Samantha
Marketing Coordinator in US
Automotive, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Brandfolder Review

5.0 last month New

Comments: I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster.

Pros:

I like that it's a single source of truth for all our assets.

Cons:

That I can't use the CDN everywhere and the share links need an easier location to reference them.

Todd
Sales Manager in US
Consumer Goods, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

Did not deliver on pitch

3.0 last month New

Comments: We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.

Pros:

I like the search capability, clean design, and unlimited free guest users.

Cons:

Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.

Jessica
Jessica
Game Programmer in US
Verified LinkedIn User
Computer Software, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

Makes it easy to share files with co-workers and clients

4.0 2 months ago

Comments: The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email.

Pros:

The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier.

Cons:

I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past.