--- description: Learn more about Dealer.com price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Dealer.com Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [Dealer.com](/software/130648/dealercom) # Dealer.com Canonical: https://www.capterra.co.nz/software/130648/dealercom Page: 1 / 3\ Next: [Next page](https://www.capterra.co.nz/software/130648/dealercom?page=2) > AI-powered automotive marketing platform delivering data-driven websites, ads and services to drive leads and conversions. > > Verdict: Rated **4.3/5** by 35 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Dealer.com? Dealer.com serves automotive dealers, dealer groups, and OEM partners seeking AI-powered, data-driven marketing solutions to increase visibility, generate qualified leads, and improve conversions. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 35 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Dealertrack - **Founded**: 2006 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Contact us to learn more. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Behavior Analytics - Customisable Branding - Customisable Reports - Customisable Templates - Dynamic Content - For Automotive Dealerships - Interaction Tracking - Inventory Management - Landing Pages/Web Forms - Lead Capture - Lead Management - Multi-Channel Marketing - Reporting/Analytics - SEO Management - Service Department - Third-Party Integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Car Dealer Software](https://www.capterra.co.nz/directory/20005/auto-dealer/software) ## Related Categories - [Car Dealer Software](https://www.capterra.co.nz/directory/20005/auto-dealer/software) - [All-in-One Marketing Platforms](https://www.capterra.co.nz/directory/32155/all-in-one-marketing/software) - [Knowledge Base Software](https://www.capterra.co.nz/directory/32454/knowledge-base/software) - [Sales Tracking Software](https://www.capterra.co.nz/directory/32744/sales-tracking/software) ## Alternatives 1. [Zoho CRM](https://www.capterra.co.nz/software/155928/zoho-crm) — 4.3/5 (6974 reviews) 2. [monday.com](https://www.capterra.co.nz/software/147657/monday-com) — 4.6/5 (6037 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.co.nz/software/61368/salesforce) — 4.4/5 (18783 reviews) 4. [Odoo](https://www.capterra.co.nz/software/135618/odoo) — 4.2/5 (1307 reviews) 5. [Dynamics 365](https://www.capterra.co.nz/software/157279/dynamics-365) — 4.4/5 (5823 reviews) ## Reviews ### "Ease of use" — 5.0/5 > **Lindsey** | *23 February 2021* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: This site is easy to use and navigate. It offers many tools and is user friendly. It is multi functional and handles many of my needs for the dealership. > > **Cons**: I wish I could use this program for all of my internet management needs. I wish it were more compatible with other programs. > > I have used this for over three years and am always happy with the updates and ease of use\! ----- ### "Dealer.com ControlCenter Review" — 4.0/5 > **Kyle** | *29 April 2019* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: Dealer.com ControlCenter provides everything I need to make sure I get enough eyes on the vehicles we sell at the dealership. This gives me full control when it comes to monitoring and statistics as well. You need to know when something isn't working and this Control Center gives you great insight. > > **Cons**: I find some of the navigation to be a little hard to understand. It's not the best layout and it feels like not a lot of thought when into how to properly jump from area to area. But, once you understand where everything is it becomes much easier. I wish there was a way to edit the panels in the order of my choosing. > > Using Dealer.com ControlCenter is a great way to make sure you are getting all the correct info you need for the dealership. Highly recommended for anyone looking to close more sales. ----- ### "One of the best." — 4.0/5 > **Michaela** | *13 November 2023* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: Cox has the most vast suite of automotive digital products, and their integration amongst them all is hard to match. Dealer.com works with everyone we need them to, integrates as needed, and offers a dedicated performance rep to ensure all stays on track. > > **Cons**: Because Cox Auto is such a massive company, their customer service, innovation, and ways of doing business can sometimes be lacking. We change performance reps about once or twice a year on average, and they are all pretty vastly different in their performance levels. > > We've been with Dealer.com for many many years. They do everything we need them to do\! It would be nice to get a good performance rep and KEEP them for a while, but it's a small complaint in the grand scheme of things. We enjoy working with them and the entire Cox Auto suite\! ----- ### "Outdated and Hard to Use" — 3.0/5 > **Daniel** | *15 October 2018* | Automotive | Recommendation rating: 2.0/10 > > **Pros**: Dealer.com provides basic functionality. It does work for the bare minimum functionality. > > **Cons**: This company was once very innovative but now the software is bloated, the customer support is underwhelming, and the price is quite high. Everything about Dealer.com just feels old and sluggish. It has been passed by time. > > Dealer.com provides a DMS for car dealerships and is tasked with inventory management, website, and customer service related services. ----- ### "Solid Program" — 4.0/5 > **Verified Reviewer** | *20 February 2020* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: It gives you a ton of data on our your site performance. Pretty easy to make changes to your site. Good templates to work from. > > **Cons**: I wish there was a staging area for making changes to the website because right now most changes are live and I would rather have to make it live myself. Good data but I wish I could track a lead from my site through their visit and their origin. > > Dealer Website and analytical data collecting to allow me to make better marketing decisions. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.co.nz/software/130648/dealercom?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/130648/dealercom) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Structured Data