What Is Bynder?

Bynder is the easiest way to manage and distribute your digital assets in the cloud. Teams can quickly find the right files, collaborate with real-time edits and approvals, and distribute content to a variety of channels and file types. With Bynders DAM at the center of their marketing tech stack, brands have full control over their brand marketing via one central portal.

Who Uses Bynder?

Bynder offers a tailored solution for companies of all sizes from small to large enterprises. We help marketers, brand managers, and creatives deliver powerful digital experiences to their customers.

Where can Bynder be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • by Bynder
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

Dutch, English, French, German

Bynder pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial

Bynder offers a free trial.

Pricing plans get a free trial

About the vendor

  • by Bynder
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

Dutch, English, French, German

Bynder videos and images

Bynder video
Bynder Software - Digital Asset Management - thumbnail
Bynder Software - Digital Asset Management - thumbnail
Bynder Software - Asset Detail View - thumbnail
Bynder Software - Campaign Overview - thumbnail
Bynder Software - Digital Brand Templates - thumbnail

Bynder Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

View full list of Brand Management

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Asset Lifecycle Management
  • Audio File Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Electronic Forms
  • Email Management
  • Engagement Tracking
  • File Management
  • Filtering
  • Forms Management
  • Full Text Search
  • Image Editing
  • Metadata Management
  • Multi-Language
  • Reporting & Statistics
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Website Management
  • Workflow Management

View full list of Content Management

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Approval Process Control
  • Asset Library
  • Billing & Invoicing
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Deadline Management
  • Digital Asset Management
  • Document Review
  • Drag & Drop
  • File Sharing
  • Project Management
  • Project Tracking
  • Publishing / Sharing
  • Real Time Notifications
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Status Tracking
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • Time Tracking
  • To-Do List
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Workflow Management

View full list of Creative Management

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Approval Process Control
  • Asset Categorisation
  • Asset Library
  • Asset Sharing
  • CMS Integration
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Data Storage Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Conversion
  • File Management
  • File Transfer
  • Filtering
  • Full Text Search
  • Image Editing
  • Image Library
  • Metadata Management
  • Mobile App
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multiple Format Support
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Watermarking
  • Workflow Management

View full list of Digital Asset Management

  • API
  • Access Controls/Permissions
  • Access Expiration Management
  • Access Revocation
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Asset Lifecycle Management
  • Audio/Video Protection
  • Authentication
  • Client Portal
  • Commenting/Notes
  • Content Management
  • Copy/Save/Print Restrictions
  • Customisable Branding
  • Data Storage Management
  • Digital Distribution Management
  • Digital Watermarking
  • Document Storage
  • Drag & Drop
  • File Management
  • File Transfer
  • Filtering
  • Full Text Search
  • HIPAA Compliant
  • IP Restriction
  • Image Protection
  • License Management
  • Location Control
  • Metadata Management
  • Monitoring
  • Multiple Format Support
  • Offline DRM
  • PDF Protection
  • Real Time Notifications
  • Reporting & Statistics
  • SSL Security
  • Screen Capture Restrictions
  • Secure Data Storage
  • Single Sign On
  • Software Application Protection
  • Subscription Management
  • Tagging
  • Third Party Integrations
  • Usage Tracking/Analytics
  • Version Control
  • Video Management
  • Video Streaming
  • Watermarking
  • Workflow Management

View full list of Digital Rights Management

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Audit Management
  • Audit Trail
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Digital Signature
  • Document Automation
  • Document Capture
  • Document Classification
  • Document Generation
  • Document Management
  • Document Review
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Electronic Signature
  • Email Management
  • File Conversion
  • File Management
  • File Recovery
  • File Sharing
  • File Transfer
  • Forms Management
  • Full Text Search
  • Offline Access
  • Optical Character Recognition
  • Projections
  • Reporting & Statistics
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Version Control
  • Workflow Management

View full list of Document Management

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Archiving & Retention
  • Audit Trail
  • Collaboration Tools
  • Compliance Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Forms
  • Data Capture and Transfer
  • Digital Asset Management
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • Electronic Signature
  • File Management
  • Filtering
  • Forms Management
  • Full Text Search
  • Image Editing
  • Indexing
  • Information Governance
  • Metadata Management
  • Mobile Access
  • Reporting/Analytics
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Version Control
  • Workflow Management

View full list of Enterprise Content Management

  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Audit Management
  • Audit Trail
  • Authentication
  • Automatic Backup
  • Calendar Management
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Data Synchronisation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Electronic Signature
  • Email Management
  • Encryption
  • File Management
  • File Transfer
  • Full Text Search
  • HIPAA Compliant
  • Live Chat
  • Messaging
  • Mobile Access
  • Projections
  • Real Time Notifications
  • Real Time Synchronisation
  • Reporting & Statistics
  • Role-Based Permissions
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Tagging
  • Task Management
  • Third Party Integrations
  • Two-Factor Authentication
  • User Management
  • Version Control
  • Workflow Management

View full list of File Sharing

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Approval Workflow
  • Asset Lifecycle Management
  • Brand Management
  • Budgeting/Forecasting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Digital Asset Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Expense Management
  • File Management
  • Marketing Calendar
  • Metadata Management
  • Multi-Channel Marketing
  • Project Management
  • Project Templates
  • Real Time Reporting
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Promotion
  • Status Tracking
  • Strategic Planning
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Version Control
  • Workflow Management

View full list of MRM

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Cataloguing/Categorisation
  • Categorisation/Grouping
  • Collaboration Tools
  • Content Creation
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Categories
  • Customisable Templates
  • Data Import/Export
  • Data Mapping
  • Data Modeling
  • Data Quality Control
  • Data Storage Management
  • Data Synchronisation
  • Digital Asset Management
  • Document Management
  • Document Storage
  • Document Templates
  • Documentation Management
  • Drag & Drop
  • File Management
  • Filtering
  • Image Library
  • Master Record Management
  • Metadata Management
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Online Catalog
  • Order Management
  • Product Catalog
  • Product Data Management
  • Quality Control
  • Reporting & Statistics
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Tagging
  • Third Party Integrations
  • Version Control
  • Video Management
  • Workflow Management
  • eCommerce Management

View full list of PIM

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Asset Lifecycle Management
  • Audit Trail
  • Bill of Material Analysis
  • Bill of Materials Management
  • Bills of Material
  • Cataloguing/Categorisation
  • Categorisation/Grouping
  • Change Management
  • Channel Management
  • Collaboration Tools
  • Compliance Management
  • Configuration Management
  • Content Library
  • Content Management
  • Cost Tracking
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Data Storage Management
  • Data Synchronisation
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Management
  • Formula Management
  • Lifecycle Management
  • Metadata Management
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Online Catalog
  • Performance Metrics
  • Product Analytics
  • Product Data Management
  • Product Lifecycle Management
  • Reporting & Statistics
  • Requirements Management
  • Search/Filter
  • Secure Data Storage
  • Supplier Management
  • Template Management
  • Testing Management
  • Third Party Integrations
  • Version Control
  • Workflow Management
  • eCommerce Management

View full list of Product Data Management

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Templates
  • Engagement Tracking
  • For Sales Teams/Organizations
  • Goal Management
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Meeting Management
  • Opportunity Management
  • Performance Management
  • Pipeline Management
  • Presentation Tools
  • Prioritisation
  • Proposal Management
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Sales Onboarding & Training
  • Sales Reports
  • Sales Trend Analysis
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Training Management
  • Workflow Management

View full list of Sales Enablement

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Animation
  • Categorisation/Grouping
  • Collaboration Tools
  • Communication Management
  • Content Library
  • Content Management
  • Custom Development
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Drag & Drop
  • Engagement Tracking
  • File Transfer
  • Filtering
  • Image Editing
  • Image Library
  • Labeling
  • Media Library
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multiple Format Support
  • Presentation Streaming
  • Preview Functionality
  • Privacy Options
  • Reporting & Statistics
  • Single Sign On
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Template Management
  • Templates
  • Text Editing
  • Text Overlay
  • Text to Video
  • Third Party Integrations
  • Video Capture
  • Video Creation
  • Video Editing
  • Video Management
  • Video Streaming
  • Video Support
  • Voice-Over / Audio
  • Watermarking
  • Website Analytics
  • Workflow Management

View full list of Video Making

Bynder Alternatives - Capterra New Zealand 2021

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Bynder Reviews

Read all 148 reviews

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.5
Features
4.1
Value for Money
4.3

Reviews by score

5
75
4
58
3
15

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Ernest K.
Ernest K.
Marketing & eCommerce Specialist in US
Verified LinkedIn User
Consumer Goods, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Unlimited Features and Customization, Great Support

5 3 years ago

Comments: We came from manually coding our seasonal assets to a landing page for our dealers and distributors. It was a great experience for them but far too much time and effort to maintain. We Then migrated to an FTP solution that saved us a ton of time each season to upload assets but was an awful experience for our dealers. Upon researching DAM systems we came upon Bynder. We were drawn to them based on the branded experience and the ability to make it feel Ruffwear and not another generic file sharing platform. In the first 6 months the number of process improvements and ideas that have come about based on Bynder's abilities is amazing.

Pros:

The amount of customization and branding combined with the features available are incredible. The on-boarding was organized and efficient. Post support, success manager is great to work with. The continuous improvements every month to the platform show the commitment to evolving the platform.

Cons:

Due to the amount of features and customizations it can be a bit overwhelming unless you are in the system using it daily.

Mayank G.
CEO, Founder in Netherlands
Animation, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Meets all project management needs of an animation studio

5 last year

Comments: Bynder is the platform where we manage our animation projects and meets our project management requirements in a perfect way so far except reporting tool.

Pros:

Bynder is the most user-friendly and easy to use project management platform with its relative extensive features such as video brand studio, workflow manager and digital asset management infrastructure.

Cons:

Although in overall Bynder is the most user-friendly and easy to use project management platform, it is hard to say that reports tool is that much user-friendly and sufficient to reflect all required statistical data.

Alternatives Considered: Digizuite DAM

Reasons for Choosing Bynder: Wrokflow module of Bynder was more suitable for creative content creation process.

Switched From: Digizuite DAM

Reasons for Switching to Bynder: Bynder's workflow manager was more suitable for tracking the animation development process.

Kathryn W.
Associate Manager of Creative Production in US
Consumer Goods, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Good Overall Product - Needs Continuous Improvement

3 3 years ago

Comments: The help-team is generally really responsive at the onset. But once the ticket has to go to engineering or product, I don't get any follow up on where my ticket stands or projected timelines for solving said problem.

Pros:

Overall I like this product, I think it's generally user friendly for me as the admin. I find it easy to organize my assets and my users. Some of the reasons I find it cumbersome are because users within my organization are asking the system to do things that it's not capable of. (ie, using it more as a shareable dropbox as opposed to a directory of assets)

Cons:

...that said... I find myself having to put in tickets to fix or implement things that feel like they should already be a part of the integration. For example, I asked the system to kick out a report. Within webdam, the report pulled up 4,000 assets that fit the criteria I searched for. However, when I kicked out the excel file, it only showed the first 1,000. What's the point of reporting if I can't see the whole report? Also, my department established a process in webdam for Regular users and it worked for a year or so and then suddenly stopped working due to changes made in the system. It's currently being sorted out now, but it was a frustrating discovery.

Verified Reviewer
Digital Asset Manager in Netherlands
Verified LinkedIn User
Furniture, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Intuitive and easy of use

4 3 months ago

Comments: Overall, I really like the way it's setup, and the flexibility you have to customize the product for your brand. We've done away with network folders, we've made more people self sufficient. We now know what assets we have. Duplications are pretty non existent. Got rid of allot of manual work on websites; cropping images, replacing documents etc.

Pros:

I like the lack of folder structure, this combined with a good taxonomy, you'll find what you need in seconds.

Cons:

Integrations and flexibility with CMS, but it's getting better. The stability and lack of customization of the Analytics. The rest are just some small issues.

Ron G.
Ron G.
Ecommerce Manager in US
Verified LinkedIn User
Sporting Goods, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Functionality vs Speed

4 3 years ago

Comments: We are using Bynder as a digital assets manager to share images, campaign tools, and videos to our internal teams, dealers, distributors, and media associates. So far our outside visitors who use Bynder have found very few issues with the tool. However, others have found the interface daunting and difficult. We have had made huge concessions to our homepage to funnel visitors to our Bynder site forgoing many of the features.

Pros:

I have grown to like Bynder's filter system and understand its power in finding assets quickly.

Cons:

1. There are always issues with load time and responsiveness. 2. Setting up permission levels and functionality is a real chore. Maybe it is our needs, but the initial setup was not well-explained.