Hootsuite

Who Uses Hootsuite?

Focused on SMB and Enterprise, Hootsuite is the most widely used platform for managing social media, loved by over 16 million people around the globe and trusted by more than 800 of the Fortune 1000.

What Is Hootsuite?

Hootsuite is the world's most widely used social media management platform with over 16 million users worldwide. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube.

Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

Hootsuite Details

Hootsuite Media

https://hootsuite.com

Founded 2008

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Hootsuite pricing overview

Hootsuite does not have a free version but does offer a free trial. Hootsuite paid version starts at US$19.00/month.


Starting Price

US$19.00/month

Pricing Details

It is also available at $99/mo and $599/mo with additional features.

Free Version

No

Free Trial

Yes

Hootsuite deployment and support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Hootsuite Features

  • Campaign Management
  • Gamification
  • Response Management
  • Review Generation
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring

View full list of Reputation Management Software

  • Campaign Analytics
  • Competitor Monitoring
  • Customisable Reports
  • Engagement Tracking
  • Influencer Tracking
  • Lead Attribution
  • Multi-Channel Data Collection
  • Post Scheduling

View full list of Social Media Analytics Tools

  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

View full list of Social Media Management Tools

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

View full list of Social Media Monitoring Software

  • Automated Publishing
  • Compliance Management
  • Content Discovery
  • Content Management
  • Employee Advocacy
  • Gamification
  • Lead Engagement
  • Performance Metrics
  • Pre-Approved Content Library
  • Single Sign On
  • Social Media Monitoring

View full list of Social Selling Software

Hootsuite Alternatives - Capterra New Zealand 2020

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Hootsuite Reviews

Read all reviews

Overall rating

4.3/5

Average score

Ease of Use 4.3
Customer Service 4.2
Features 4.2
Value for Money 4.2

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Charity R.
Book Reviewer
Entertainment, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 12/12/2019

"Impressive free plan"

Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

  • Reviewer Source 
  • Reviewed on 12/12/2019
Ben E.
Director of Communications
Higher Education, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 1/10/2020

"Getting Better with Time"

Comments: Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Pros: Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Cons: At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

  • Reviewer Source 
  • Reviewed on 1/10/2020
Brie S.
Director
Entertainment, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    2 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    2 /5
  • Customer Support
    3 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 19/03/2019

"Mediocre at best"

Comments: Where is the competition in the social media management software space? There has to be a better option than this?

Pros: I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons: The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 19/03/2019
Morgan C.
Owner / Administrator
Real Estate, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 30/09/2020

"Hootsuite Is Pretty Helpful"

Comments: I’ve enjoyed using it - no cost at this time and simple enough to use.

Pros: I usually schedule about 3-4 social posts a week and Hootsuite has been the perfect fit for our company right now as we don’t have the budget to pay for software and it allows 30 posts/month at no cost.

Cons: The dashboard is a bit cluttered looking... I can sometimes be overwhelmed with so much to look at. I would prefer a simple, clean layout, but it gets the job done.

  • Reviewer Source 
  • Reviewed on 30/09/2020
Nicholas S.
Student Pastor
Religious Institutions, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 31/07/2019

"A Competitive Social Media Scheduler"

Pros: Hootsuite offers all the features a basic social media scheduler offers: auto-posting, media library, multiple social media accounts, etc. The amazing thing about this software is it has a free account so you can test out the features before going premium. Definitely a contender for researching a social media scheduler for your business.

Cons: The software can sometimes be finicky, and auto-publishing doesn't always work.

  • Reviewer Source 
  • Reviewed on 31/07/2019