---
description: Learn more about Gini by MyTraffic price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Gini by MyTraffic Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Location Intelligence Software](/directory/31461/location-intelligence/software) > [Gini by MyTraffic](/software/1111614/Gini-by-MyTraffic)

# Gini by MyTraffic

Canonical: https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic

> Gini by MyTraffic is a geospatial AI platform that transforms location data into insights for retail, real estate, and expansion.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Gini by MyTraffic?

Gini is used by retailers, restaurants, franchises, commercial real estate firms, brokers, grocers, public sector organizations, advertisers, charging point operators, and FMCG companies.

## About the vendor

- **Company**: mytraffic

## Commercial Context

- **Starting Price**: €249.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Italian, Spanish
- **Available Countries**: Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Switzerland, United Kingdom

## Features

- Customisable Reports
- Data Visualisation
- Demographic Data
- Geofencing
- Geotargeting
- Location Tracking

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Location Intelligence Software](https://www.capterra.co.nz/directory/31461/location-intelligence/software)

## Alternatives

1. [Salesforce Sales Cloud](https://www.capterra.co.nz/software/61368/salesforce) — 4.4/5 (18815 reviews)
2. [Tableau](https://www.capterra.co.nz/software/77260/tableau) — 4.6/5 (2363 reviews)
3. [Motive](https://www.capterra.co.nz/software/138669/motive) — 4.5/5 (1689 reviews)
4. [Samsara](https://www.capterra.co.nz/software/167543/samsara-for-fleets-0-00-6-23) — 4.5/5 (1044 reviews)
5. [ArcGIS](https://www.capterra.co.nz/software/93333/arcgis) — 4.6/5 (507 reviews)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10056082/Gini-by-MyTraffic/> |
| en-AE | <https://www.capterra.ae/software/1111614/Gini-by-MyTraffic> |
| en-AU | <https://www.capterra.com.au/software/1111614/Gini-by-MyTraffic> |
| en-CA | <https://www.capterra.ca/software/1111614/Gini-by-MyTraffic> |
| en-GB | <https://www.capterra.co.uk/software/1111614/Gini-by-MyTraffic> |
| en-IE | <https://www.capterra.ie/software/1111614/Gini-by-MyTraffic> |
| en-IL | <https://www.capterra.co.il/software/1111614/Gini-by-MyTraffic> |
| en-IN | <https://www.capterra.in/software/1111614/Gini-by-MyTraffic> |
| en-NZ | <https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic> |
| en-SG | <https://www.capterra.com.sg/software/1111614/Gini-by-MyTraffic> |
| en-ZA | <https://www.capterra.co.za/software/1111614/Gini-by-MyTraffic> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.nz/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Gini by MyTraffic","description":"Gini by MyTraffic is an AI location intelligence platform that answers location questions in plain language, from a chat or a map. Ask about an address and Gini returns footfall, visitor profiles, catchment, nearby businesses, site suitability and comparisons with anywhere else it covers.\n\nThere is no analysis to build. A first-time user gets the same answer as a seasoned GIS analyst.\n\nGini runs on MyTraffic's proprietary mobility dataset, built from GPS and other signals. Every location is measured the same way, so a Lyon high street and a Manchester retail park compare directly. Coverage spans 10+ million locations at 10 meter accuracy in 18 countries across Europe and the USA.\n\nEvery answer includes the underlying data, ready to check, export or share.\n\nRetailers, restaurant groups, real estate investors, advertisers, EV charge point operators, FMCG brands and public sector teams use Gini for site selection, network tracking, asset valuation and competitor monitoring.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ed37c799-211c-4cbd-abd2-adfe8d44363b.png","url":"https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"offers":{"price":"249","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic#faqs","mainEntity":[{"name":"What Is Gini by MyTraffic?","@type":"Question","acceptedAnswer":{"text":"Gini by MyTraffic is an AI location intelligence platform that answers location questions in plain language, from a chat or a map. Ask about an address and Gini returns footfall, visitor profiles, catchment, nearby businesses, site suitability and comparisons with anywhere else it covers.There is no analysis to build. A first-time user gets the same answer as a seasoned GIS analyst.Gini runs on MyTraffic's proprietary mobility dataset, built from GPS and other signals. Every location is measured the same way, so a Lyon high street and a Manchester retail park compare directly. Coverage spans 10+ million locations at 10 meter accuracy in 18 countries across Europe and the USA.Every answer includes the underlying data, ready to check, export or share.Retailers, restaurant groups, real estate investors, advertisers, EV charge point operators, FMCG brands and public sector teams use Gini for site selection, network tracking, asset valuation and competitor monitoring.","@type":"Answer"}},{"name":"Who Uses Gini by MyTraffic?","@type":"Question","acceptedAnswer":{"text":"Gini is used by retailers, restaurants, franchises, commercial real estate firms, brokers, grocers, public sector organizations, advertisers, charging point operators, and FMCG companies.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Location Intelligence Software","position":2,"item":"/directory/31461/location-intelligence/software","@type":"ListItem"},{"name":"Gini by MyTraffic","position":3,"item":"/software/1111614/Gini-by-MyTraffic","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/software/1111614/Gini-by-MyTraffic#breadcrumblist"}]}
</script>