---
description: Learn more about 12signals price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: 12signals Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [12signals](/software/1102560/12signals)

# 12signals

Canonical: https://www.capterra.co.nz/software/1102560/12signals

> 12signals is competitive intelligence software that tracks competitors, analyzes strategies, and delivers actionable insights.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses 12signals?

Companies that need to track competitors systematically — product marketing, strategy, and competitive intelligence teams who want automated monitoring instead of manual research. Serves both B2B and

## About the vendor

- **Company**: 12signals

## Commercial Context

- **Starting Price**: €29.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Spanish
- **Available Countries**: Canada, France, Germany, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Competitive Analysis
- Customer Segmentation
- Data Visualisation
- Keyword Tracking
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Reporting/Analytics
- Search/Filter
- Social Media Monitoring
- Trend Analysis
- Website Monitoring

## Support Options

- Email/Help Desk
- Chat

## Category

- [Competitive Intelligence Software](https://www.capterra.co.nz/directory/30539/competitive-intelligence/software)

## Alternatives

1. [Cikisi WMT](https://www.capterra.co.nz/software/195504/cikisi-wmt) — 4.3/5 (3 reviews)
2. [Hootsuite](https://www.capterra.co.nz/software/121701/hootsuite) — 4.4/5 (3800 reviews)
3. [Semrush](https://www.capterra.co.nz/software/151962/semrush) — 4.6/5 (2323 reviews)
4. [Birdeye](https://www.capterra.co.nz/software/152997/birdeye) — 4.7/5 (704 reviews)
5. [Sprout Social](https://www.capterra.co.nz/software/121447/sprout-social) — 4.4/5 (608 reviews)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1102560/12signals)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10047212/12signals/> |
| en-AE | <https://www.capterra.ae/software/1102560/12signals> |
| en-AU | <https://www.capterra.com.au/software/1102560/12signals> |
| en-CA | <https://www.capterra.ca/software/1102560/12signals> |
| en-GB | <https://www.capterra.co.uk/software/1102560/12signals> |
| en-IE | <https://www.capterra.ie/software/1102560/12signals> |
| en-IL | <https://www.capterra.co.il/software/1102560/12signals> |
| en-IN | <https://www.capterra.in/software/1102560/12signals> |
| en-NZ | <https://www.capterra.co.nz/software/1102560/12signals> |
| en-SG | <https://www.capterra.com.sg/software/1102560/12signals> |
| en-ZA | <https://www.capterra.co.za/software/1102560/12signals> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.nz/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"12signals","description":"12signals is competitive intelligence software that monitors competitor activities and identifies strategic patterns across diverse data sources. The platform analyzes publicly available information such as websites, social media posts, press releases, and market trends to detect long-term patterns. These patterns include messaging evolution, feature launches, and experiments, revealing competitors' strategic intent. The software uses AI to contextualize competitor actions within historical and market frameworks. It delivers curated briefings and dashboards with relevant updates. Email briefings provide concise insights on a regular basis. Integration with internal data sources enables organizations to merge external signals with operational insights for comprehensive analysis. The platform offers tiered services that support team collaboration and customizable tracking of topics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/65a99203-5b51-4ddf-a7a5-d0cc01349533.png","url":"https://www.capterra.co.nz/software/1102560/12signals","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1102560/12signals#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"offers":{"price":"29","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.nz/software/1102560/12signals#faqs","mainEntity":[{"name":"What Is 12signals?","@type":"Question","acceptedAnswer":{"text":"12signals is competitive intelligence software that monitors competitor activities and identifies strategic patterns across diverse data sources. The platform analyzes publicly available information such as websites, social media posts, press releases, and market trends to detect long-term patterns. These patterns include messaging evolution, feature launches, and experiments, revealing competitors' strategic intent. The software uses AI to contextualize competitor actions within historical and market frameworks. It delivers curated briefings and dashboards with relevant updates. Email briefings provide concise insights on a regular basis. Integration with internal data sources enables organizations to merge external signals with operational insights for comprehensive analysis. The platform offers tiered services that support team collaboration and customizable tracking of topics.","@type":"Answer"}},{"name":"Who Uses 12signals?","@type":"Question","acceptedAnswer":{"text":"Companies that need to track competitors systematically — product marketing, strategy, and competitive intelligence teams who want automated monitoring instead of manual research. Serves both B2B and","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Competitive Intelligence Software","position":2,"item":"/directory/30539/competitive-intelligence/software","@type":"ListItem"},{"name":"12signals","position":3,"item":"/software/1102560/12signals","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/software/1102560/12signals#breadcrumblist"}]}
</script>