---
description: Learn more about Mailchimp price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Mailchimp Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp)

# Mailchimp

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> Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
> 
> Verdict: Rated **4.5/5** by 17643 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Mailchimp?

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17643 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$13.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Notifications
- Automated Publishing
- Automated Responses
- Behavioural Targeting
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Management
- Content Management
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Drag & Drop
- Email Management
- Email Templates
- Email Tracking
- Event Triggered Actions
- For Insurance Industry
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Marketing Automation
- Mass Texting
- Mobile Optimization
- Multi-Account Management
- Multi-Channel Campaigns
- Performance Metrics
- Pre-built Templates
- Real Time Editing
- Real-Time Notifications
- Recommendations
- Responsive Web Design
- Sales Pipeline Management
- Scheduled Messaging
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Social Media Monitoring
- Subscriber Management
- Workflow Management

... and 49 more features

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.co.nz/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.co.nz/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)

## Alternatives

1. [Constant Contact](https://www.capterra.co.nz/software/31898/constant-contact) — 4.3/5 (2934 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.nz/software/171840/hubspot-marketing) — 4.5/5 (6243 reviews)
3. [Brevo](https://www.capterra.co.nz/software/132996/brevo) — 4.6/5 (3489 reviews)
4. [ActiveCampaign](https://www.capterra.co.nz/software/79367/activecampaign) — 4.6/5 (2565 reviews)
5. [MailerLite](https://www.capterra.co.nz/software/136603/mailerlite) — 4.7/5 (2318 reviews)

## Reviews

### "Large business on Mailchimp" — 4.0/5

> **Heather** | *16 January 2025* | Education Management | Recommendation rating: 7.0/10
> 
> **Pros**: The ability to have a vast amount of audiences.
> 
> **Cons**: No being able to manage users and their audiences more effectively. &#10;&#10;It would be nice to be able to view a users audiences and manage them as an owner of an account.
> 
> So far support has been fantastic. We do have a large data base with multiple users and we have had very few issues with the interface and seems relatively user friendly for people new to the platform.

-----

### "Club mail service" — 3.0/5

> **Bruce** | *30 September 2024* | Sports | Recommendation rating: 6.0/10
> 
> **Pros**: Quite easy to use and a lot of different functions available but many of which we didn't really need or use with regularity
> 
> **Cons**: Not the best dashboard and not as intuitive as other apps
> 
> Pretty good but disappointed by the cost to upgrade and the terrible had when downgrading

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### "Mailchimp - the worst product out there and no sign of improving\!" — 1.0/5

> **Brent** | *14 August 2024* | Transportation/Trucking/Railroad | Recommendation rating: 0.0/10
> 
> **Pros**: Easy to create a link for use on website signups
> 
> **Cons**: User management is a major risk to business data security. 2factor auth has issues if phone is damaged as can no longer log in, Cannot reset 2 facctor auth. Its on for everyone or off for everyone. ... so cant bypass for one user to relogin again. User P/W cannot be set by the admin. Revoking a user when they leave deletes all their marketing config - therefore they must remain active. User support could not help, passed around on chat for a long time before they stopped responding. I could go on...
> 
> Worst marketing mail out provider in terms of user management and ensuring security over data via user accounts. Customer service is completely useless -  a waste of time.

-----

### "Powerful and User-Friendly Email Marketing Platform" — 5.0/5

> **Palash** | *26 May 2026* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities. It makes creating, scheduling, and managing email marketing campaigns incredibly simple. The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently.
> 
> **Cons**: The pricing escalates quite quickly as your contact list or subscriber count grows, which can be tough for small businesses or individual users. Additionally, managing and cleaning up duplicate contacts inside the audience dashboard can sometimes feel a bit tricky.
> 
> My overall experience with Mailchimp has been highly positive and seamless. It is a fantastic all-in-one marketing platform that reliable handles newsletter distribution and automated customer journeys. It saves a lot of time by integrating smoothly with other marketing platforms, making audience growth much easier to manage.

-----

### "Easy to Use and Great for Managing Campaigns" — 4.0/5

> **Khyan** | *18 May 2026* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: Mailchimp is very easy to use, especially for managing email campaigns and keeping marketing activity organised without needing a highly technical skillset. Great for beginners. &#10;&#10;The user interface is clean, modern, and fairly intuitive, which makes building campaigns, managing contact lists, and reviewing reporting pretty straightforward. From an SDR and SaaS perspective, that ease of use helps teams move quickly without spending too much time figuring out the platform itself.&#10;&#10;Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems.&#10;&#10;Access and connectivity have been reliable as well. It integrates nicely into broader SaaS workflows and connects well with CRM and marketing tools, which helps keep campaign activity aligned with sales efforts.&#10;&#10;From a value perspective, it feels like a strong platform for businesses wanting a practical and scalable email marketing solution without overcomplicating things. Easy to lean and fairly robust.
> 
> **Cons**: While the interface is generally good, some areas of the UI can start to feel a bit cluttered once campaigns, automations, and audience lists grow over time. Certain settings and workflows can also take a few extra clicks to find compared to newer platforms.&#10;&#10;List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform.&#10;&#10;There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms.&#10;&#10;I haven’t really experienced major bugs or platform issues personally, although some pages and reporting dashboards can occasionally feel a little slow.&#10;&#10;Customer support isn’t something I can comment too heavily on because I haven’t needed to use it much due to not having any major problems with the platform.&#10;&#10;Spam filtering and deliverability tools are generally good, but like most email platforms, campaign quality and database hygiene still play a big role in results.
> 
> Overall, my experience with Mailchimp has been positive. It’s a practical, reliable platform that makes campaign management and email communication fairly easy without adding unnecessary complexity.&#10;&#10;From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows.&#10;&#10;Ease of use is probably the biggest strength. The platform is easy to pick up, accessible across devices, and doesn’t require extensive training to start getting value from it.&#10;&#10;I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally.&#10;&#10;Overall, it’s a solid marketing platform that works well for growing teams wanting something scalable, easy to manage, and reliable day to day.

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## Links

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