---
description: Learn more about Mailchimp price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Mailchimp Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp)

# Mailchimp

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> Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
> 
> Verdict: Rated **4.5/5** by 17572 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Mailchimp?

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17572 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$13.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Notifications
- Automated Publishing
- Automated Responses
- Autoresponders
- Behavioural Analytics
- Behavioural Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Management
- Content Management
- Conversion Tracking
- Customer Segmentation
- Email Management
- Email Tracking
- Event Triggered Actions
- For Insurance Industry
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Generation
- Lead Management
- Marketing Automation
- Mass Texting
- Mobile Optimization
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Performance Metrics
- Pre-built Templates
- Real Time Editing
- Real-Time Analytics
- Real-Time Notifications
- Recommendations
- Responsive Web Design
- Sales Pipeline Management
- Scheduled Messaging
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Subscriber Management
- Team Management
- Website Analytics
- Website Personalisation

... and 49 more features

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.co.nz/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.co.nz/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)

## Alternatives

1. [Constant Contact](https://www.capterra.co.nz/software/31898/constant-contact) — 4.3/5 (2913 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.nz/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Brevo](https://www.capterra.co.nz/software/132996/brevo) — 4.6/5 (3411 reviews)
4. [ActiveCampaign](https://www.capterra.co.nz/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [MailerLite](https://www.capterra.co.nz/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Large business on Mailchimp" — 4.0/5

> **Heather** | *16 January 2025* | Education Management | Recommendation rating: 7.0/10
> 
> **Pros**: The ability to have a vast amount of audiences.
> 
> **Cons**: No being able to manage users and their audiences more effectively. &#10;&#10;It would be nice to be able to view a users audiences and manage them as an owner of an account.
> 
> So far support has been fantastic. We do have a large data base with multiple users and we have had very few issues with the interface and seems relatively user friendly for people new to the platform.

-----

### "Club mail service" — 3.0/5

> **Bruce** | *30 September 2024* | Sports | Recommendation rating: 6.0/10
> 
> **Pros**: Quite easy to use and a lot of different functions available but many of which we didn't really need or use with regularity
> 
> **Cons**: Not the best dashboard and not as intuitive as other apps
> 
> Pretty good but disappointed by the cost to upgrade and the terrible had when downgrading

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### "Mailchimp - the worst product out there and no sign of improving\!" — 1.0/5

> **Brent** | *14 August 2024* | Transportation/Trucking/Railroad | Recommendation rating: 0.0/10
> 
> **Pros**: Easy to create a link for use on website signups
> 
> **Cons**: User management is a major risk to business data security. 2factor auth has issues if phone is damaged as can no longer log in, Cannot reset 2 facctor auth. Its on for everyone or off for everyone. ... so cant bypass for one user to relogin again. User P/W cannot be set by the admin. Revoking a user when they leave deletes all their marketing config - therefore they must remain active. User support could not help, passed around on chat for a long time before they stopped responding. I could go on...
> 
> Worst marketing mail out provider in terms of user management and ensuring security over data via user accounts. Customer service is completely useless -  a waste of time.

-----

### "Chimp Does the Heavy Lifting" — 4.0/5

> **Patrick** | *2 March 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: The dashboard is really easy to use and the templates are pretty good.  One of the big plusses is mailchimp canva integration.  Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen.
> 
> **Cons**: There are WP integration security issues that have come up by my hosting provider.  While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only.
> 
> Very positive overall.  reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what.

-----

### "Why Mailchimp is a win for small nonprofits\!" — 4.0/5

> **Stacy** | *9 March 2026* | Nonprofit Organisation Management | Recommendation rating: 8.0/10
> 
> **Pros**: I used Mailchimp for several years for several non profit clients that I service from a marketing perspective. I found it works very well for my smaller non profits because it is easier to navigate. There are so many drop and drag templates that help them with their messaging. It also is more cost effective then some of the other options.
> 
> **Cons**: A drawback of using Mailchimp is that it offers less advanced data tracking and segmentation compared to platforms. This can make it harder to personalize communications based on supporter behavior or engagement. However, this is for advanced communications which many small nonprofits do not need.
> 
> For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing. It is easier for small teams or volunteers to use and typically offers more affordable pricing for smaller contact lists. In contrast, some competitors are built for data-driven ecommerce marketing, which most nonprofits do not need.

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/110228/mailchimp)

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