---
description: Learn more about Bourd price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Bourd Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Bourd](/software/1095989/Bourd)

# Bourd

Canonical: https://www.capterra.co.nz/software/1095989/Bourd

> Track how your brand shows up in AI answers. Runs prompts across ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Bourd?

In-house SEO and marketing leads tracking AI search visibility, agencies running AEO across a book of clients, and founders doing AEO themselves. Solo brands to multi-client agencies.

## About the vendor

- **Company**: Bourd

## Commercial Context

- **Starting Price**: US$69.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Bourd uses usage-based pricing. You pick a plan for your monthly credit allotment, and every action shows its credit cost before it runs.

Plans

Starter. $69 per month. 25,000 credits per month, approximately 70 prompts at a mid-range model mix.

Growth. $149 per month. 75,000 credits per month, approximately 200 prompts. The most common plan for in-house marketing teams.

Pro. $1,099 per month. 750,000 credits per month, approximately 2,000 prompts. Priced for agencies running multiple brands.

Every plan includes:

- All seven AI engines: ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI.
- Unlimited users, workspaces, and brands.
- REST API and MCP server, documented.
- SSO and custom roles.
- Priority support.

There is no Enterprise tier, no feature gate to upgrade past, no per-seat pricing, and no per-brand pricing. If a feature exists on Bourd, it exists on Starter.

How credits work

Credits are priced directly against underlying LLM token cost, not marked up per feature. A response from a cheaper model runs about 10 credits. A GPT-5-class response runs 50 to 200 credits depending on length. Every action inside the app shows its credit cost before you run it, so there are no surprise charges at the end of the month.

Top-ups

If you run out before the month ends, you can buy additional credits at $1.30 to $2.00 per 1,000 credits, depending on your plan tier. Top-up credits carry over for 12 months, so there is no pressure to burn them or size up your plan prematurely.

Free trial

1,000 free credits on signup. No credit card required. Most teams run their first prompts within 10 minutes.

Refund policy

14-day full refund if Bourd is not the right fit. One email to support, no questions asked.

Customer interview offer

$50 off your first month if you spend 30 minutes on a customer interview with the team. The offer runs while the product is still early and the team still has time to do direct research.

Billing

Monthly billing by credit card. Credit allocation can be shared across the account or scoped per workspace, depending on how you want to govern spend.

What is not included

No hidden Enterprise tier. No lock-in contracts. No per-seat upsell. No paywall on API, MCP, SSO, or custom roles.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Bulgaria, Canada, Cayman Islands, China, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Estonia, Finland and 54 more

## Features

- AI/Machine Learning
- API
- Competitive Analysis
- Distinct Marketing Functionality
- Marketing Management
- Monitoring
- Performance Metrics

## Integrations (3 total)

- ChatGPT
- Claude
- Gemini

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Related Categories

- [Competitive Intelligence Software](https://www.capterra.co.nz/directory/30539/competitive-intelligence/software)
- [AI Marketing Tools](https://www.capterra.co.nz/directory/34136/ai-marketing-tools/software)

## Alternatives

1. [Blaze](https://www.capterra.co.nz/software/1056061/blaze) — 4.8/5 (720 reviews)
2. [Marky](https://www.capterra.co.nz/software/1067762/Marky) — 4.5/5 (99 reviews)
3. [mavic](https://www.capterra.co.nz/software/1070786/mavic) — 5.0/5 (1 reviews)
4. [Semrush](https://www.capterra.co.nz/software/151962/semrush) — 4.6/5 (2316 reviews)
5. [Ahrefs](https://www.capterra.co.nz/software/176340/ahrefs) — 4.7/5 (583 reviews)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1095989/Bourd)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10041330/Bourd/> |
| en-AE | <https://www.capterra.ae/software/1095989/Bourd> |
| en-AU | <https://www.capterra.com.au/software/1095989/Bourd> |
| en-CA | <https://www.capterra.ca/software/1095989/Bourd> |
| en-GB | <https://www.capterra.co.uk/software/1095989/Bourd> |
| en-IE | <https://www.capterra.ie/software/1095989/Bourd> |
| en-IL | <https://www.capterra.co.il/software/1095989/Bourd> |
| en-IN | <https://www.capterra.in/software/1095989/Bourd> |
| en-NZ | <https://www.capterra.co.nz/software/1095989/Bourd> |
| en-SG | <https://www.capterra.com.sg/software/1095989/Bourd> |
| en-ZA | <https://www.capterra.co.za/software/1095989/Bourd> |

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