---
description: Learn more about PlutoBa price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: PlutoBa Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [PlutoBa](/software/1086657/PlutoBa)

# PlutoBa

Canonical: https://www.capterra.co.nz/software/1086657/PlutoBa

> Influencer marketing tool that helps direct-to-consumer brands vet influencers via scoring, fake follower detection and outreach tools.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses PlutoBa?

PlutoBa caters to DTC brands, marketing agencies, e-commerce companies, social media managers, and influencer marketing professionals.

## About the vendor

- **Company**: PlutoBa

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- CRM
- Campaign Analytics
- Campaign Management
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- ROI Tracking

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Influencer Marketing Software](https://www.capterra.co.nz/directory/31337/influencer-marketing/software)

## Alternatives

1. [Brandwatch](https://www.capterra.co.nz/software/157048/brandwatch) — 4.2/5 (235 reviews)
2. [Brand24](https://www.capterra.co.nz/software/149054/brand24) — 4.7/5 (254 reviews)
3. [Post Affiliate Pro](https://www.capterra.co.nz/software/147442/post-affiliate-pro) — 4.7/5 (686 reviews)
4. [Referral Factory](https://www.capterra.co.nz/software/218230/referral-factory) — 4.8/5 (150 reviews)
5. [Grin](https://www.capterra.co.nz/software/173654/grin) — 4.7/5 (147 reviews)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1086657/PlutoBa)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10037436/PlutoBa/> |
| en-AE | <https://www.capterra.ae/software/1086657/PlutoBa> |
| en-AU | <https://www.capterra.com.au/software/1086657/PlutoBa> |
| en-CA | <https://www.capterra.ca/software/1086657/PlutoBa> |
| en-GB | <https://www.capterra.co.uk/software/1086657/PlutoBa> |
| en-IE | <https://www.capterra.ie/software/1086657/PlutoBa> |
| en-IL | <https://www.capterra.co.il/software/1086657/PlutoBa> |
| en-IN | <https://www.capterra.in/software/1086657/PlutoBa> |
| en-NZ | <https://www.capterra.co.nz/software/1086657/PlutoBa> |
| en-SG | <https://www.capterra.com.sg/software/1086657/PlutoBa> |
| en-ZA | <https://www.capterra.co.za/software/1086657/PlutoBa> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.nz/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"PlutoBa","description":"PlutoBa is an AI-based influencer vetting tool for TikTok, Instagram, and YouTube. It uses a seven-dimension scoring system to evaluate engagement quality, audience authenticity, comment quality, content quality, brand safety, follow ratio, and view consistency. This generates a numerical score to guide decisions on influencer partnerships.\n\n\nThe AI-based tool lets stakeholders to detect fake followers, engagement pods, bot comments, and unusual follower spikes. PlutoBa allows teams to analyze brand safety by reviewing content for profanity, controversial topics, and competitor mentions. It benchmarks partnership rates against fair market value using verified engagement metrics. The platform also features AI-generated outreach for personalized influencer messages and offers both quick standard assessments and deep analyses for detailed decision-making.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4e028840-c3d8-496d-ad58-01fb30247fa4.png","url":"https://www.capterra.co.nz/software/1086657/PlutoBa","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1086657/PlutoBa#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.nz/software/1086657/PlutoBa#faqs","mainEntity":[{"name":"What Is PlutoBa?","@type":"Question","acceptedAnswer":{"text":"PlutoBa is an AI-based influencer vetting tool for TikTok, Instagram, and YouTube. It uses a seven-dimension scoring system to evaluate engagement quality, audience authenticity, comment quality, content quality, brand safety, follow ratio, and view consistency. This generates a numerical score to guide decisions on influencer partnerships.The AI-based tool lets stakeholders to detect fake followers, engagement pods, bot comments, and unusual follower spikes. PlutoBa allows teams to analyze brand safety by reviewing content for profanity, controversial topics, and competitor mentions. It benchmarks partnership rates against fair market value using verified engagement metrics. The platform also features AI-generated outreach for personalized influencer messages and offers both quick standard assessments and deep analyses for detailed decision-making.","@type":"Answer"}},{"name":"Who Uses PlutoBa?","@type":"Question","acceptedAnswer":{"text":"PlutoBa caters to DTC brands, marketing agencies, e-commerce companies, social media managers, and influencer marketing professionals.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Influencer Marketing Software","position":2,"item":"/directory/31337/influencer-marketing/software","@type":"ListItem"},{"name":"PlutoBa","position":3,"item":"/software/1086657/PlutoBa","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/software/1086657/PlutoBa#breadcrumblist"}]}
</script>