---
description: Learn more about Lua CRM price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lua CRM Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Lua CRM](/software/1082488/Lua-CRM)

# Lua CRM

Canonical: https://www.capterra.co.nz/software/1082488/Lua-CRM

> Lua CRM offers customer relationship management, project management, and invoicing tools for small to midsize enterprises.
> 
> Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Lua CRM?

Lua CRM serves healthcare, travel, logistics, manufacturing, retail, legal, service providers, event planners, education, construction, real estate, fashion, hardware, and auto parts.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 3 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lua CRM

## Commercial Context

- **Starting Price**: US$78.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Lua CRM is priced to be accessible for small and medium service businesses while providing enterprise-level functionality. We offer a simple, transparent subscription model with no hidden fees and the flexibility to scale as your team grows.

Per-user monthly subscription – Businesses pay only for the number of active users they need, making it cost-effective for both small teams and larger organizations.

All core modules included – Sales, projects, tasks, scheduling, invoicing, finance, inventory, and AI tools are available without requiring multiple add-on purchases.

Flexible plan tiers – Plans are structured to support different levels of automation, data usage, and integrations, so companies can select the package that best fits their operational needs.

Discounts for annual billing – Save by choosing annual payment options, which reduce long-term costs.

No long-term contracts – Subscriptions can be adjusted or canceled at any time, offering complete freedom and minimal risk.

Optional onboarding \& partner services – For businesses that need help with setup, customization, or integrations, certified partners are available to provide additional services.

Lua CRM aims to deliver maximum value at a competitive price point, helping service businesses reduce software costs by consolidating multiple tools into a single, powerful platform.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Danish, English, Estonian, Finnish, French, German, Greek, Italian, Portuguese, Spanish
- **Available Countries**: Denmark, Estonia, Finland, France, Germany, Greece, Italy, Portugal, Spain, United States

## Features

- Activity Dashboard
- Contact Management
- Interaction Tracking
- Lead Management
- Pipeline Management
- Reporting/Analytics
- Sales Pipeline Management
- Task Management

## Integrations (2 total)

- Google Calendar
- Google Forms

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [CRM Software](https://www.capterra.co.nz/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.co.nz/directory/2/customer-relationship-management/software)
- [Online CRM Software](https://www.capterra.co.nz/directory/30072/online-crm/software)
- [Small Business CRM Software](https://www.capterra.co.nz/directory/31583/small-business-crm/software)

## Alternatives

1. [Less Annoying CRM](https://www.capterra.co.nz/software/118921/less-annoying-crm) — 4.8/5 (645 reviews)
2. [Creatio CRM](https://www.capterra.co.nz/software/130149/bpm-online-crm) — 4.7/5 (133 reviews)
3. [Tall Emu CRM](https://www.capterra.co.nz/software/125630/tall-emu-crm) — 4.2/5 (41 reviews)
4. [WealthSphere](https://www.capterra.co.nz/software/1065315/wealthsphere) (0 reviews)
5. [HubSpot CRM](https://www.capterra.co.nz/software/152373/hubspot-crm) — 4.5/5 (4451 reviews)

## Reviews

### "Flexible CRM that adapts to your business" — 5.0/5

> **Sofi** | *27 March 2026* | 2128 | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Lua CRM is its flexibility. Unlike many CRM systems, it adapts to our business processes instead of forcing us into predefined workflows. The automation features help reduce manual work, and having everything in one place makes daily operations much more efficient.
> 
> **Cons**: As a relatively new and evolving platform, some features are still being refined and may not be as advanced as in more established CRM systems. However, the team is responsive and regularly improves the product based on user feedback.
> 
> Overall, my experience with Lua CRM has been positive. The system helped us better organize our processes, reduce manual work, and improve team coordination. It is flexible, easy to use, and continuously improving, which makes it a reliable solution for managing daily business operations.

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### "Simple CRM for managing retail operations" — 5.0/5

> **Elen** | *27 March 2026* | Food Production | Recommendation rating: 10.0/10
> 
> **Pros**: What we like most about Lua CRM is how easy it is to manage customers and orders in one place. It helps us keep track of client preferences, handle daily operations smoothly, and reduce manual work. The system is simple to use and fits well for retail businesses like ours.
> 
> **Cons**: Some features may require small adjustments to fully match specific retail needs, especially for order handling. However, the system is improving regularly, and overall it meets our daily requirements well.
> 
> Overall, our experience with Lua CRM has been positive. It helps us organize orders, manage customer information, and keep daily operations structured. The system is easy to use and supports us in running our shop more efficiently.

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### "Powerful and Flexible CRM for Growing Businesses" — 5.0/5

> **Zara** | *4 March 2026* | Wine & Spirits | Recommendation rating: 10.0/10
> 
> **Pros**: Flexible CRM with powerful automation and AI features. Easy to customize and great for managing clients.
> 
> **Cons**: At first the platform may feel feature-rich, so it takes some time to explore all tools and fully configure workflows, but once everything is set up it works very efficiently.
> 
> Overall, Lua CRM has been a reliable and flexible platform for managing clients and workflows. The automation tools and customization options helped our team save time and work more efficiently.

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1082488/Lua-CRM)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10034329/Lua-CRM/> |
| en-AE | <https://www.capterra.ae/software/1082488/Lua-CRM> |
| en-AU | <https://www.capterra.com.au/software/1082488/Lua-CRM> |
| en-CA | <https://www.capterra.ca/software/1082488/Lua-CRM> |
| en-GB | <https://www.capterra.co.uk/software/1082488/Lua-CRM> |
| en-IE | <https://www.capterra.ie/software/1082488/Lua-CRM> |
| en-IL | <https://www.capterra.co.il/software/1082488/Lua-CRM> |
| en-IN | <https://www.capterra.in/software/1082488/Lua-CRM> |
| en-NZ | <https://www.capterra.co.nz/software/1082488/Lua-CRM> |
| en-SG | <https://www.capterra.com.sg/software/1082488/Lua-CRM> |
| en-ZA | <https://www.capterra.co.za/software/1082488/Lua-CRM> |

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