---
description: Learn more about Data Labs price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Data Labs Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/31334/customer-data-platform/software) > [Data Labs](/software/1078927/Data-Labs)

# Data Labs

Canonical: https://www.capterra.co.nz/software/1078927/Data-Labs

> Data Labs is a first-party data operations platform that helps marketers optimize campaigns and improve audience targeting.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: Data Labs Studio

## Commercial Context

- **Starting Price**: US$499.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Management
- Customer Segmentation
- Personalisation

## Integrations (10 total)

- BigCommerce
- Google Ads
- Google Analytics 360
- Klaviyo
- Mailchimp
- Mixpanel
- SendGrid
- Shopify
- Stripe
- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [Customer Data Platforms (CDP)](https://www.capterra.co.nz/directory/31334/customer-data-platform/software)

## Alternatives

1. [Solitics](https://www.capterra.co.nz/software/205331/solitics) — 4.2/5 (11 reviews)
2. [ZoomInfo Sales](https://www.capterra.co.nz/software/168264/zoominfo-sales) — 4.1/5 (317 reviews)
3. [monday CRM](https://www.capterra.co.nz/software/1024614/monday-crm) — 4.7/5 (453 reviews)
4. [Pipedrive](https://www.capterra.co.nz/software/132666/pipedrive) — 4.5/5 (3042 reviews)
5. [Omnisend](https://www.capterra.co.nz/software/153508/omnisend) — 4.7/5 (836 reviews)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1078927/Data-Labs)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10032335/Data-Labs/> |
| en-AE | <https://www.capterra.ae/software/1078927/Data-Labs> |
| en-AU | <https://www.capterra.com.au/software/1078927/Data-Labs> |
| en-CA | <https://www.capterra.ca/software/1078927/Data-Labs> |
| en-GB | <https://www.capterra.co.uk/software/1078927/Data-Labs> |
| en-IE | <https://www.capterra.ie/software/1078927/Data-Labs> |
| en-IL | <https://www.capterra.co.il/software/1078927/Data-Labs> |
| en-IN | <https://www.capterra.in/software/1078927/Data-Labs> |
| en-NZ | <https://www.capterra.co.nz/software/1078927/Data-Labs> |
| en-SG | <https://www.capterra.com.sg/software/1078927/Data-Labs> |
| en-ZA | <https://www.capterra.co.za/software/1078927/Data-Labs> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.nz/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Data Labs","description":"Data Labs is a first-party data operations platform that helps marketers analyze customer behavior and optimize campaigns. The software provides analytics capabilities for tracking customer journeys across multiple touchpoints while offering AI-powered audience segmentation tools. Data Labs features real-time data processing, identity resolution functionality that connects interactions across devices, and privacy-compliant data handling that adheres to regulations. The platform includes specialized solutions for various industries and enables marketers to create precise customer segments using first-party data. Data Labs allows businesses to maintain control over their data while connecting customer touchpoints to build comprehensive profiles. The system integrates with advertising platforms to send conversion data directly for campaign optimization and performance tracking.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d1740ae5-2010-4f28-98fc-048a9afdec2c.jpeg","url":"https://www.capterra.co.nz/software/1078927/Data-Labs","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1078927/Data-Labs#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"offers":{"price":"499","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.nz/software/1078927/Data-Labs#faqs","mainEntity":[{"name":"What Is Data Labs?","@type":"Question","acceptedAnswer":{"text":"Data Labs is a first-party data operations platform that helps marketers analyze customer behavior and optimize campaigns. The software provides analytics capabilities for tracking customer journeys across multiple touchpoints while offering AI-powered audience segmentation tools. Data Labs features real-time data processing, identity resolution functionality that connects interactions across devices, and privacy-compliant data handling that adheres to regulations. The platform includes specialized solutions for various industries and enables marketers to create precise customer segments using first-party data. Data Labs allows businesses to maintain control over their data while connecting customer touchpoints to build comprehensive profiles. The system integrates with advertising platforms to send conversion data directly for campaign optimization and performance tracking.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms (CDP)","position":2,"item":"/directory/31334/customer-data-platform/software","@type":"ListItem"},{"name":"Data Labs","position":3,"item":"/software/1078927/Data-Labs","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/software/1078927/Data-Labs#breadcrumblist"}]}
</script>
